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| Dean Roland Russell LLC
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| CRD # | 109480 |
| SEC # | 801-56225 |
| CIK # | |
| AUM | 351.2 M (2026-03-16) |
| Employees | 6 (67% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 858-485-8547 |
| Address | 16880 West Bernardo Drive, Suite 170 San Diego, CA 92127 |
| Source | [IAPD] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/16/2026) [Brochure] |
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Item 5 | Fees and Compensation
Fees for Ongoing Wealth Management Services
We charge fees based on a standard fee schedule, as described below, that we believe is market-
based and competitive. Our standard fee schedule, ranges from 1% to 0.3% of the value of your
portfolio, per annum, with a minimum annual fee of $7,500. All fees are subject to negotiation.
The way we charge for ongoing wealth management services is established in your written
agreement with us. We bill our fees quarterly, in arrears. Your quarterly fee is calculated as one
quarter of the percentage outlined in the agreed-upon fee schedule. Fees are based on the value of
the managed portfolio on the last day of the calendar quarter (excluding any self-managed accounts
or securities) without reduction for margin borrowing and regardless of whether the assets are in
cash or other securities. You authorize us to directly debit the fees from specific client accounts
designated by you. The wealth management fee accrues daily and is payable on the last day of the
calendar quarter or on the effective date of termination.
Investable Assets Annual Fee
$0 to $2,000,000* 1.0% (0.01) annually
$2,000,001 to $3,000,000 0.5% (0.005) annually
$3,000,001 to $5,000,000 0.4% (0.004) annually
Greater than $5,000,000 0.3% (0.003) annually
*Minimum annual fee = $7,500
Example: If we are managing $3,000,000 of assets for you, $2,000,000 @ 1.0%
($20,000), plus $1,000,000 @ 0.5% ($5,000) would equal an annual average fee of
0.83%, or $25,000.
Depending on the existing agreement, some clients could have wealth management fees calculated
based on the value of the managed portfolio on June 30 of each year.
We do not receive any fees or compensation related to the sale of purchase of securities or other
investment products. Neither we nor any of our employees or partners receive any commissions
from sponsors of investment products.
Our fees are exclusive of brokerage commissions, transaction fees, and other related costs and
expenses charged by others, and which are paid by you. You may incur certain charges imposed
by custodians, brokers, third party investments and other third-party activities such as fees charged
by managers or custodians, deferred sales charges, odd-lot differentials, transfer taxes, wire
transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. Mutual funds and exchange-traded funds also charge internal management fees,
which are disclosed in each fund’s prospectus. Such charges, fees and commissions are exclusive
of and in addition to our fees, and we shall not receive any portion of these commissions, fees, and
costs. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/16/2026) [Brochure] |
|---|
Item 7 | Types of Clients
Our focus is on families often extending several generations. We provide services for individuals,
pension and profit-sharing plans, trusts, estates or charitable organizations, and corporations or
other types of business entities. Most of our clients are individuals, trusts established by our clients
(or deceased clients), and executors of our deceased clients. We do not have an absolute minimum
for investment portfolios or a minimum account size. We have a minimum wealth management
fee of $7,500, although exceptions may be made for certain situations.
Dean Roland Russell | Family Wealth Management 6
Form ADV Part 2A |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 37 | 12.5 |
| (b) Individuals (high net worth individuals) | 138 | 337.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 1 | 0.9 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 555 | 351.2 |
| By Discretionary | ||
| Discretionary | 555 | 351.2 |
| Non-Discretionary | 0 | 0.0 |
| Total | 555 | 351.2 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 351.2 | |
| Total | 555 | 351.2 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 169 |
| Serves | Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Capstone Wealth Management Inc
✚
|
MT | 354.3 M |
|
SightLine Wealth Advisors LLC
✚
|
CT | 354.2 M |
|
Envision Financial LLC
✚
|
WI | 352.9 M |
|
Grattan Financial Strategies Inc
✚
|
CA | 352.8 M |
|
Fortress Financial Group LLC
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|
MN | 352.3 M |
|
Cherry Creek Investment Advisors Inc
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CO | 351.9 M |
|
Three Bearings Fiduciary Advisors Inc
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|
NH | 350.7 M |
|
V2 Financial Group LLC
✚
|
350.5 M | |
|
EGI Financial Inc
✚
|
OH | 348.7 M |
|
Roger Wittlin Investment Advisory LLC
✚
|
348.5 M |