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| Essential Planning LLC
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| CRD # | 106651 |
| SEC # | 801-51363 |
| CIK # | 0001949824 |
| AUM | 524.4 M (2026-03-23) |
| Employees | 11 (27% Investors, 18% Brokers) |
| Fees | |
| Minimum | |
| Phone | 603-427-5164 |
| Address | 500 Market Street, Unit 1D Portsmouth, NH 03801 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/23/2026) [Brochure] |
|---|
Fees and Compensation
Description
Financial Planning Engagement: Per Item 4 above, the amount of the fee and payment terms are set
forth in the Financial Planning and Consulting Agreement.
Ongoing Advisory Services Fee Arrangements. Subsequent to the initial financial planning
engagement, ESSENTIAL PLANNING, LLC shall generally price its advisory services (investment
management and ongoing planning-see Item 4 above) based upon various objective and subjective
factors. ESSENTIAL PLANNING, LLC’s fee shall generally have both a monthly fixed fee component
(payable in quarterly installments) and a percentage of assets under management component as set
Essential Planning, LLC
forth in its Investment Advisory Agreement with the client. The monthly fixed fee component will
generally range from $125 to $725 and the percentage of assets under management fee component
will generally range from 0.6% to 1.25% per annum, payable quarterly, in arrears, based upon the
market value of the assets on the last day of the previous quarter. As a result, our clients could pay
diverse fees based upon the type, amount and market value of their assets, the anticipated complexity
of the engagement, the anticipated level and scope of the overall investment advisory and consulting
services to be rendered. Additional factors affecting pricing can include related accounts, employee
accounts, referrals from existing clients, competition, and negotiations. Please Note: As a result of
these objective and subjective factors, similarly situated clients could pay diverse fees, and the services
to be provided by ESSENTIAL PLANNING, LLC to any particular client could be available from other
advisers at lower fees. All clients and prospective clients should be guided accordingly. Please Also
Note: Exceptions can be made to the above (i.e., an all-fixed fee arrangement, an all % of AUM
arrangement, etc.). The client’s fee arrangement will be set forth in the Investment Advisory Agreement.
See also Custodian Charges-Additional Fees and Independent Manager[s] at Item 4 above. ANY
QUESTIONS: ESSENTIAL PLANNING, LLC’s Chief Compliance Officer, Andrew Lord, remains
available to address any questions regarding advisory fees.
Past Due Accounts and Termination of Agreement
ESSENTIAL PLANNING, LLC reserves the right to stop work on any account that is more than 30 days
overdue. In addition, ESSENTIAL PLANNING, LLC reserves the right to terminate any financial
planning engagement where a client has willfully concealed or has refused to provide pertinent
information about financial situations when necessary and appropriate, in ESSENTIAL PLANNING,
LLC’s judgment, to providing proper financial advice. Any unused portion of fees collected in advance
will be refunded within 30 days. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/23/2026) [Brochure] |
|---|
Types of Clients
Description
The ESSENTIAL PLANNING, LLC provides financial planning and advisory services primarily to
individuals and families. It does not require a minimum fee or minimum assets under management to
Essential Planning, LLC
commence (or continue) an engagement. See also Ongoing Advisory Services Fee Arrangements at
Item 5 above.
Methods of Analysis, Investment Strategies and Risk of Loss |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Lilly Eli & Co | 0.0 | ||
| Microsoft Corp | 0.0 | ||
| Apple Inc | 0.0 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 410 | 185.0 |
| (b) Individuals (high net worth individuals) | 163 | 339.5 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 2,207 | 524.4 |
| By Discretionary | ||
| Discretionary | 2,207 | 524.4 |
| Non-Discretionary | 0 | 0.0 |
| Total | 2,207 | 524.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 524.4 | |
| Total | 2,207 | 524.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001949824] |
| Firm Profile (Form ADV) | |
|---|---|
| Clients | 8 |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
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✚
|
ID | 525.6 M |
|
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|
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|
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|
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|
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|
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|
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|
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