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| Facet Wealth Inc
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| CRD # | 285961 |
| SEC # | 801-108767 |
| CIK # | 0001748271 |
| AUM | 6,037.9 M (2026-02-04) |
| Employees | 168 (33% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 443-376-6222 |
| Address | 2054 Vista Parkway West Palm Beach, FL 33411 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($B) |
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| Fees and Compensation — Form ADV Part 2A (7/31/2026) [Brochure] |
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Item 5. Fees and Compensation A. FINANCIAL PLANNING SERVICES Facet provides its Members with varying levels of financial planning services. Planning Fees and agreement terms, including agreement length, are disclosed in the electronic authorization of the Member agreement and prior to payment. Facet's financial planning generally ranges from $900 - $10,000 annually on a flat membership fee, subscription basis depending on the service needs of the member. Facet does not charge a fee for investment management and/or advisory fees as it is an included service. Facet charges a $300 enrollment fee for members that select billing cycles other than annual. Facet does not charge an enrollment fee for Foundations members and may employ a monthly billing cycle for that service level. The enrollment fee and any payment differences based on billing period de-incentivize Members to select a quarterly or monthly payment, as applicable, rather than annual, billing cycle. This results in Facet receiving a larger upfront non-refundable fee, which financially benefits Facet. Facet reserves the right to offer promotions which may include such things as waived enrollment fees, investment account rewards or additional promotional offers that may only be available to certain service tiers, or through specific endorsers, referrals or marketing programs. These promotions are subject to change and are bound by separate terms and conditions, and may change on a frequent basis. While Facet charges fixed, subscription based fees, Facet charges varying fees to Members for the same or substantially similar financial planning services, including Members of the same service tier as a result of legacy pricing (e.g., maintaining fees offered under a prior schedule), promotional pricing (e.g., waived enrollment fees, investment account awards, or other offers, or through referral or marketing programs), and subjective pricing discretion. For information on the specific billing schedule that would be applicable to an account, Members should check their account online or contact Facet. Details of current and past promotions can be found on the Facet website under “Promotions”. Note: Fee Differentials. Facet prices its financial planning services based on bundled services organized typically by tiers and Members can align on how those tiers meet individual service needs. As a result, Facet’s Members could pay diverse fees based upon the complexity of the engagement, the anticipated number of meetings and servicing needs, related accounts, future earning capacity, and the level and scope of the overall services to be rendered. Although Facet’s discretionary investment management services are not considered in determining a Member’s fixed planning fee, Facet notes that, depending on a Member’s assets under management, the fixed planning fee that Facet charges in respect of financial planning services may be in excess of the 2% asset-based fee industry standard typically used solely for investment management services, whether or not the Member takes advantage of investment management services. Facet has made their pricing tiers transparent and easily found on their website. The services to be provided by Facet to any particular Member could be available from other advisers at lower fees. All Members and prospective Members should be guided accordingly. B. Facet typically bills for its financial planning services either monthly, quarterly or annually in advance, depending upon membership level and payment period selected. All fees are initially paid via credit card although members may subsequently elect either to have Facet’s planning fees deducted from their custodial account or charged to their credit card dependent on their selected service tier. Both Facet’s Planning Agreement and the custodial/clearing agreement has the authority to authorize the custodian to deduct the account for the amount of Facet’s planning fee and to directly remit that management fee to Facet in compliance with regulatory procedures. To the extent that the Member elects to have Facet’s financial planning fee charged to their credit card, Facet shall use a third party service that provides this form of bill pay service for its Member. In the event a member has elected to have their Planning Fees deducted directly from their custodial account and funds are not available, Facet has the authority to use a third party service to deduct their fees from the previous form of payment (credit card). Termination does not affect the Member’s obligation to pay any non-refundable fees through the end of the payment period outlined in the subscription. Members will continue to have access to their online Member portal through the terms outlined in their planning agreement. C. For investment accounts for which Facet has discretionary asset management, Facet will generally recommend Apex Clearing except in certain specific cases where a recommendation to Fidelity or Charles Schwab, as the custodian for Member investment management assets, may be made. Custodians typically charge brokerage commissions and/or transaction fees for effecting certain securities transactions (i.e. transaction fees are charged for certain no-load mutual funds, commissions are charged for individual equity and fixed income securities transactions) and these fees are fully retained by the custodian and disclosed upon investment account opening. If a member cancels their subscription and does not transfer their assets to another custodian within 30 days after the subscription period ends, a $10 per month, per account, administrative fee will be charged to cover expenses related to maintaining the account. The administrative fee will be debited from the investment account and is used to cover the expense of holding the investment account. If there is not sufficient cash available in the account to cover the administrative fee, shares may be sold to generate cash ... |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Apple Inc | 0.0 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 11,103 | 2.1 |
| (b) Individuals (high net worth individuals) | 2,228 | 3.9 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 39,720 | 6.0 |
| By Discretionary | ||
| Discretionary | 39,720 | 6.0 |
| Non-Discretionary | 0 | 0.0 |
| Total | 39,720 | 6.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 6.0 | |
| Total | 39,720 | 6.0 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001748271] | |
| D | [0001748271] |
| Firm Profile (Form ADV) | |
|---|---|
| Clients | 2,521 |
| Serves | Retail |
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