HBW Advisory Services LLC

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HBW Advisory Services LLC
CRD #143665
SEC #801-77333
CIK #0001790525
AUM 1,747.4 M (2026-03-17)
Employees 72 (94% Investors, 7% Brokers)
Fees
Minimum
Phone800-473-3856
Address2655 1st Street
Simi Valley, CA 93065
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook]
Total AUM ($M)
18001440108072036002010201520212027
Fees and Compensation — Form ADV Part 2A (11/13/2025) [Brochure]
Item 5 Fees and Compensation
Asset Management Fees
HBW charges an annual fee based on a percentage of assets under management, not to exceed
2.00%. The actual fee to which the client is subject will be specified on the Investment Advisory
Agreement executed with our firm. The actual fee is contingent based on the assets under
management with the firm, the complexity of investments, client objectives and other related factors.
Fees could vary based on the investment adviser representative managing the account. Client
accounts may be householded for purposes of calculating fees. The fee is typically payable quarterly
in arrears based on the client's average daily account balance for the prior quarter. If the agreement is
executed at any time other than the first day of the calendar quarter, fees will apply on a pro rata basis,
which means that the fees are payable in proportion to the number of days in the quarter.

In limited circumstances, HBW may bill fees differently than what’s described above. For example, fees
may be billed monthly rather than quarterly; fees may be based on account balance at the end of a
billing period instead of an average daily balance; or fees may be billed in advance rather than arrears.
The specific fee and the methodology by which the fee is calculated will be specified in the Investment
Advisory Agreement executed with our firm.

HBW will deduct its fee directly from client accounts through the qualified custodian holding the funds
and securities. Fees will only be deducted when the client has given HBW written authorization
permitting the fees to be paid directly from the client's account. Further, the qualified custodian will
deliver an account statement to the client at least quarterly. These account statements will show all
disbursements from the account. Clients are encouraged to review all statements for accuracy.

*Under certain circumstances HBW offers combined ongoing financial planning and asset
management services at a fixed rate of up to $10,000 depending on the size, complexity and hours
estimated to complete the project. Fees are payable quarterly in arrears.

Client may rescind the client agreement within five (5) business days after its effective date, by giving
written notice to Financial Advisor or HBW. If the client rescinds within five (5) business days, the
contract will be terminated without compensation to HBW.

Either the client or HBW may terminate the contract by giving written notice to the other. Clients may
terminate their agreement at any time. Please allow ten business days to process the written notice
and cancel the application. Clients will be responsible to pay compensation for all services rendered
under the agreement until the effective date of termination, or the date written notice of termination is
received by HBW or Financial Advisor. In the event the client terminates an asset
management relationship prior to the end of the quarter, pro-rated quarter fees will be assessed to the
date of termination.

Financial Planning and Consulting Fees
Depending on the financial planning services contracted for, HBW charges either a fixed fee up to
$2,500 or an hourly rate of up to $300 per hour. The fee is negotiable depending upon the complexity
and scope of the plan and/or service, the client's financial situation and objectives. An estimate of the
total time/cost will be determined at the start of the advisory relationship. In limited circumstances, the
cost/time could potentially exceed the initial estimate. In such cases, HBW will notify the client and
request approval of any additional fee.

HBW will not require prepayment of a fee more than six months in advance and in excess of $1,200.

At the firm's discretion, HBW may offset the financial planning fees to the extent the client implements
the financial plan through the Asset Management Service.

Financial planning fees are negotiable and payable quarterly in arrears. Clients may terminate the
financial planning agreement by providing written notice to the firm.

Fees for Selection of Other Advisers
HBW does not charge a separate fee for the selection of other advisers. The firm will share in the
advisory fee paid directly to the TPMM. The advisory fee paid to the TPMM is established and payable
in accordance with the brochure provided by each TPMM to whom clients are referred. These fees
may or may not be negotiable. HBW's compensation may differ depending upon the individual
agreement the firm has with each TPMM. As such, a conflict of interest exists where the firm or
persons associated with the firm have an incentive to recommend one TPMM over another TPMM with
whom the firm has more favorable compensation arrangements or other advisory programs offered by
TPMMs with whom the firm has less or no compensation arrangements.

Fees for Co-Advisor Management
HBW will execute a tri-party agreement with client and Co-Advisor which will determine and disclose
the fee charged to a client. HBW's compensation may differ depending upon the individual agreement
the firm has with each Co-Advisor. As such, a conflict of interest exists where the firm or persons
associated with the firm have an incentive to recommend one Co-Advisor over another.

Online Portfolio Management Platform Fees
The annual fee for Online Portfolio Management will not exceed 1.50%. HBW’s annual portfolio
management fee is billed and payable quarterly in arrears based on client’s average daily account
balance for the prior quarter. If the management agreement is executed at any time other than the first
day of a calendar quarter, HBW’s fees will apply on a pro rata basis, which means that the advisory fee
is payable in proportion to the number of days in the quarter for which client is a client.

Betterment LLC will share in a portion of the advisory fee client pays to HBW. Client will be required to
sign an agreement directly with Betterment LLC as well as a discretionary agreement with HBW.
...
Account Minimums and Types of Clients — Form ADV Part 2A (11/13/2025) [Brochure]
Item 7 Types of Clients
HBW generally provides investment advice to individuals. Individuals make up more than 75% of all
the accounts held at HBW. HBW also provides advisory services to businesses, trusts, estates,
charitable organizations, pension and profit sharing plans. Requirements for opening and maintaining
accounts for certain investments may be imposed by the custodians at the platform or other third party
investment advisors managing the account. Generally, HBW does not require a minimum dollar
amount to open and maintain an advisory account.
Sector Form 13F Holdings Value ($M)
Apple Inc 14.5
Amazon Com Inc 12.4
Nvidia Corp 11.4
Microsoft Corp 10.1
Alphabet Inc 8.8
 
 
 
 
 
 
Holdings by Sector ($M)
120096072048024002017202020232027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 13,698 1,516.8
(b) Individuals (high net worth individuals) 81 134.8
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 85 95.8
(n) Other 0 0.0
Total 14,679 1,747.4
By Discretionary
Discretionary 14,678 1,705.1
Non-Discretionary 1 42.3
Total 14,679 1,747.4
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 1,747.4
Total 14,679 1,747.4
EDGAR Form CIK 2011 - 2026
13F-HR [0001790525]
Firm Profile (Form ADV)
Discretionary AUM$0.2B
Clients12
ServesInstitutional, Retail, Research
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