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| Integrity Alliance LLC
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| CRD # | 139627 |
| SEC # | 801-69742 |
| CIK # | 0001352260 |
| AUM | 5,412.0 M (2026-05-13) |
| Employees | 400 (80% Investors, 76% Brokers) |
| Fees | |
| Minimum | |
| Phone | 877-886-1939 |
| Address | 4135 NW Urbandale Dr Urbandale, IA 50322 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($B) |
|---|
| In the News | |
|---|---|
| Tue, 12 May 2026 | Integrity Alliance Loads Up on DFGP: A $2.7 Million Bet on Global Fixed Income — The Motley Fool |
| Sat, 11 Apr 2026 | Fuel crisis fears grow as National Integrity Alliance flags Sh4.8 billion suspected substandard import — The Eastleigh Voice |
| Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
Item 5 – Fees and Compensation
Since Integrity Alliance began providing advisory services, it has had other fee structures in effect, which
may have been lower or higher as described herein. As new fee structures are put into effect, they are
generally made applicable only to new clients, and fees for existing clients are generally not affected.
Asset Management Services
Asset Management Services is when we or our Advisors provide you with continuous and regular
supervisory and management services with respect to your account(s) through one of our advisory
programs. Our advisory programs include our wrap programs (Aspire, Wealth Solutions, Wealth Solutions
SMA, Retirement Ally and Paramount Programs) and non-wrap programs (Edge Program and Select
Program). You will pay fees and costs whether you make or lose money on your investments. Fees and
costs reduce any amount of money you make over time.
Integrity Alliance Wrap Programs:
The Integrity Alliance Aspire, Wealth Solutions, Wealth Solutions SMA, Retirement Ally and
Paramount Programs are separately detailed in the Firm’s Form ADV, Part 2A, Appendix 1, Wrap
Brochure. Clients should carefully review this separate Brochure for important additional
information regarding these Programs, including information regarding the wrap fee, any cost not
included within the wrap fee, account requirements, Advisor availability, conflicts of interest, and
other important information. If one of these Programs was recommended to you and you did not
receive a copy of Integrity Alliance’s Form ADV, Part 2A, Appendix 1, Wrap Brochure, please
contact your Advisor or Integrity Alliance by phone at (877)-886-1939 or by email at
compliance@integritywealthsolutions.com.
Integrity Alliance Edge Program:
The fee charged to an Edge Program account will equal the total of: 1) a Program Fee, 2) the
Advisor fee negotiated between the client and their Advisor, and 3) if applicable, the fee charged
by any third-party sub-adviser (“TPSA”) recommended to manage all or a portion of the client’s
account.
1) The maximum Program Fee charged to an Edge Program account is equal to an annual rate
of 0.35% of the value of the account assets under management. The portion of the total fee
attributable to the Program Fee is not negotiable to the client, however, based on the
Advisor’s total assets under management with Integrity Alliance, the Advisor may be able to
negotiate a lower Program Fee. The Advisor can also negotiate for a portion of the Program
fee, thereby increasing their overall compensation. This creates a conflict for an Advisor
because if the Advisor can earn increased revenue by doing so, these circumstances create
incentive for the Advisor to recommend the Edge Program over other investment programs
offered by the firm. This also creates a conflict for an Advisor that is also a registered
representative of our broker- dealer to promote an advisory account over of a non-advisory
account based on their pecuniary interests rather than the client’s best interests. We seek to
address this conflict of interest by disclosing it to you, and by adopting and enforcing policies
reasonably designed to ensure that account-type decisions are made based on the client’s
best interests. Program fees also vary based on the Advisor servicing the client’s account
regardless of the level of client assets the Advisor has under management with Integrity
Alliance. For example, certain Advisors manage client accounts through the Edge Program
for which the maximum annual Program fee is lower than 0.35%, based on the negotiated
terms of their affiliation with Integrity Alliance.
2) The maximum Advisor fee is equal to an annual rate of 2.00% of the Edge Program account
assets under management. Advisors negotiate their fee with clients based on each client’s
individual financial situation, complexity, and assets under management, among other
considerations.
3) If applicable, TPSA fees will vary based on the TPSA selected and typically will be an annual
fee based on a percentage of the assets placed under the TPSA’s management.
Integrity Alliance, LLC Disclosure Brochure
Integrity Alliance Select Program:
The fee charged to a Select Program account will equal the total of: 1) a Select Program fee, 2)
the Advisor fee negotiated between the client and their Advisor, and 3) if applicable, the fee
charged by any third-party sub-adviser (“TPSA”) recommended to manage all or a portion of the
client’s account.
1) The fees charged to a Select Program will be based on the following schedule:
Total Account Value Minimum Account Fee Maximum Account
Fee*
First $1,000,000 1.00% 2.80%
Next $2,000,000 1.00% 2.20%
Assets Over $3,000,000 0.50% 1.75%
2) In addition, there is a trading platform fee of 10 bps (0.10%) added to the maximum account
fee for all Select Program accounts with our broker-dealer arm.
3) Fees are assessed on all assets in the account, including securities, cash and money market
balances. We allow the use of margin accounts, which will result in a client paying additional
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
Item 7 – Types of Clients We offer advisory services to individuals; high-net worth individuals; trusts, estates, or charitable organizations; corporations or business entities. You are required to execute an agreement for services in order to establish a client arrangement with us and/or the sponsor of third-party money manager platforms. Minimum Investment Amounts Required There is no minimum account size required to establish or maintain and account in the Edge Program or Select Program. Integrity Alliance does not require a minimum to participate in the Schwab Managed Account Platform; however, TPSAs typically impose account minimums or other requirements on opening and maintaining an account. Clients should refer to the TPSA’s Form ADV, Part 2A or similar disclosure document for information regarding any required account minimums or other requirements. With respect to clients referred to a third-party investment adviser through the Third-Party Investment Adviser Referral Program, the third-party adviser or third-party managed program often will require an account minimum, which will vary from investment adviser to investment adviser. Clients should refer to the third-party investment adviser’s Form ADV, Part 2A or similar disclosure document for information regarding any required account minimums. The Firm’s wrap fee programs, Wealth Solutions, Wealth Solutions SMA, Retirement Ally Aspire and Paramount Wrap Programs, are detailed in a separate Form ADV, Part 2A, Appendix 1, Wrap Fee Brochure. Clients should carefully review the applicable separate Brochure for important additional information regarding minimum account size requirements, and other important information. |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| General Mills Inc | 0.1 | ||
| Apple Inc | 0.1 | ||
| Nvidia Corp | 0.0 | ||
| Amazon Com Inc | 0.0 | ||
| Microsoft Corp | 0.0 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 9,578 | 2.2 |
| (b) Individuals (high net worth individuals) | 1,082 | 2.7 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 125 | 0.4 |
| (h) Charitable organizations | 5 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 95 | 0.2 |
| (n) Other | 0 | 0.0 |
| Total | 20,448 | 5.4 |
| By Discretionary | ||
| Discretionary | 18,318 | 4.5 |
| Non-Discretionary | 2,130 | 1.0 |
| Total | 20,448 | 5.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 5.4 | |
| Total | 20,448 | 5.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001352260] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.0B |
| Serves | Institutional, Retail, Research |
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