Journey Advisory Group LLC

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Journey Advisory Group LLC
CRD #171919
SEC #801-79934
CIK #0001840085
AUM 1,654.1 M (2026-06-08)
Employees 31 (48% Investors, 0% Brokers)
Fees
Minimum
Phone859-888-0356
Address50 E Rivercenter Blvd
Covington, KY 41011
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] [Instagram]
Total AUM ($M)
17001360102068034002010201520212027
Fees and Compensation — Form ADV Part 2A (3/12/2026) [Brochure]
ITEM 5 - FEES AND COMPENSATION
Fee Schedule

Individual Portfolio Management Services (IPMS)
Journey charges an asset management fee for IPMS. Our annual fee generally ranges from .50%-1.00%.
The fee charged to each client is negotiable and determined based on the scope and complexity of the
services provided. The fee for each client/account will be shown in a separate Schedule of Services. Fees
are typically assessed on cash and cash equivalents held within the managed account(s).

The schedule of services specifies the annual percentage rate charged for IPMS including the lesser
percentage rates charged as the amount of assets being managed increases. Journey aggregates any
amounts managed for those living under the same address (i.e., “included accounts”). The value of all
included accounts will be aggregated, and the appropriate lesser percentage rate will be assessed on all
included accounts. This inclusion of accounts for fee reduction purposes is referred to as “householding”.

Importantly, Journey Advisory Group charges differing fees for IPMS through its offices in KY and OH.

Generally, a minimum of $50,000.00 of assets under management is required for this service. This account
minimum is waived under certain circumstances at Journey’s discretion. In addition, Journey will group
certain related client accounts for the purposes of achieving the minimum account size.

Financial Planning/ Consulting Services
Journey’s fee schedule for Financial Planning and Consulting Services is predominately based on an hourly
rate. Estimated total fees can be predetermined with the client and the planner. In some cases, a flat fee
is quoted to the client. Flat fees are charged for such standardized work as some retirement projections,
and some tax planning schedules.

Fees for written financial plans range from $500 to $5,000 depending on the complexity of the plan.
Fees for consultations are billed at the rate of $200 per hour. Services provided by the Administrative staff
are billed at $75 per hour. Journey, in its discretion, may choose to waive the financial planning fee.

Flat fees for such work as investment policy statements, financial analysis, retirement projections, and
tax projections range from $200 to $2,500.

Retirement Plan Consulting Services
Journey charges an asset management fee for retirement plan consulting services. Our annual fee
generally ranges from 0.10-0.50% of the value of the plan assets. The fee charged to each client is
negotiable and determined based on the scope and complexity of the services provided to the plan.

Journey believes that its fees for all its services are reasonable in relation to: (1) services provided and (2)
the fees charged by other investment advisers offering similar services/programs. However, our advisory

Journey Advisory Group, LLC Brochure                   9

fees can be higher than that charged by other investment advisers offering comparable
services/programs.

Billing Method

Financial Planning/Consulting Services
We reserve the right to request a retainer upon completion of our initial fact-finding session with the
client; however, advance payment will never exceed $1,200. The balance is due upon completion of the
plan or at intervals agreed upon by the client and the planner.

Investment Management & Retirement Planning Services
Journey’s advisory fees are payable quarterly in advance at the beginning of each calendar quarter. We
charge one fourth of the annual fee rate each quarter based on the market value of the client’s portfolio
as of the last day of the prior calendar quarter. The formula used for the calculation is as follows: (Annual
Rate) x (Total Assets Under Management at Month-End) / 4.

For new client accounts, the first payment is a pro-rata calculation due upon execution of the advisory
agreement that takes into consideration the number of days remaining in the month and the initial value
of the portfolio. The formula used to calculate the initial advisory fee would be as follows: (Result of
Monthly Calculation) x (Days Remaining in Month) / (Total Number of Days in Month). For advisory fee
calculation purposes, a calendar quarter is a period beginning on January 1, April 1, July 1, or October 1
and ending on the day before the next quarter. A day is any calendar day including weekends and holidays.

With client authorization, Journey will instruct the custodian to automatically withdraw our advisory fee
from the client’s account. Typically, we authorize the custodian to withdraw our advisory fee from the
client’s account during the first month of each quarter. All clients will receive brokerage statements from
the custodian no less frequently than quarterly. The custodian statements will show the deduction of the
advisory fees.

As of September 2024, clients of Herr Investment Group LLC (“HIG”) transferred to Journey. Clients of
HIG are grandfathered into their fee agreement and will have a different fee bill schedule than Journey
clients. Grandfathered HIG clients will continue to pay their fees monthly in arrears unless they sign a
new advisory agreement with JAG, by which they would move to the normal JAG billing as described
above. The maximum fee for HIG clients is 1.25%

Other Fees and Expenses

Journey’s fees do not include custodian fees. Clients pay all brokerage commissions and other charges
incurred in connection with transactions in accounts, from the assets in the account. These charges are in
addition to the fees client pays to Journey. See Item 12 - Brokerage Practices below for more information
on the factors that Journey considers in selecting or recommending broker-dealers for client transactions
and determining the reasonableness of their compensation (e.g., commissions).

Journey Advisory Group, LLC Brochure                 10

In addition, the shares of mutual funds held in a client’s account are subject to fund-related expenses. The
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/12/2026) [Brochure]
ITEM 7 - TYPES OF CLIENTS
In general, Journey provides portfolio management services as well as financial planning services to
individuals (incl. IRAs), high net worth individuals, trusts and estates, charitable organizations,
corporations or other business entities, pension and profit-sharing plans, and individual participants of
retirement plans.

Account Requirements

For Individual Portfolio Management Services (IPMS), Journey generally requires clients to maintain a
minimum account size of $50,000. Journey may, at its discretion, combine family accounts to meet the
account size minimum, or reduce or waive the account minimum requirements.
Sector Form 13F Holdings Value ($M)
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Microsoft Corp 32.8
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J P Morgan Chase & Co 21.0
Lilly Eli & Co 19.9
Broadcom Inc 17.9
Nvidia Corp 13.3
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View All
Holdings by Sector ($M)
1400112084056028002021202320252027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 522 150.1
(b) Individuals (high net worth individuals) 337 1,440.9
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 1 0.0
(g) Pension and profit sharing plans 7 11.3
(h) Charitable organizations 11 27.1
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 10 24.7
(n) Other 0 0.0
Total 2,113 1,654.1
By Discretionary
Discretionary 2,105 1,634.1
Non-Discretionary 8 20.0
Total 2,113 1,654.1
By Non-United States Persons
Non-United States Persons 23.2
United States Persons 1,631.0
Total 2,113 1,654.1
EDGAR Form CIK 2011 - 2026
13F-HR [0001840085]
Firm Profile (Form ADV)
Discretionary AUM$0.2B
ServesInstitutional, Retail, Research
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