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| JRM Investment Counsel LLC
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| CRD # | 138004 |
| SEC # | 801-65892 |
| CIK # | 0001631084 |
| AUM | 649.4 M (2026-03-31) |
| Employees | 3 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 402-884-3737 |
| Address | |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
Item 5: Fees and Compensation
Our advisory fees are charged as defined in each client’s written agreement with us. Fees are
calculated and billed quarterly in arrears based on the average daily market value of the assets in
your account(s) during the preceding quarter. Our standard tiered fee schedule is:
March 30, 2026 JRM Investment Counsel
Form ADV Part 2A (Firm Brochure)
Assets Under Management Annual Fee
From To %
$0 $1,000,000 0.75%
$1,000,001 $5,000,000 0.60%
$5,000,001 $20,000,000 0.50%
$20,000,001 $50,000,000 0.40%
$50,000,001 + 0.30%
This is a blended fee schedule. For example, if a client’s account has an average daily market
value of $3,000,000 at the end of a 90 day quarter, then the following equation would calculate
the quarterly fee: {($1,000,000*0.75%)+($2,000,000*0.60%)}*(90/365) = $4,808.22 fee due.
Occasionally, we may offer a lower negotiated rate based on certain criteria, such as related
accounts, anticipated future additional assets, or other considerations at our discretion.
Consulting services fees are negotiable on a case-by-case basis. Our fees are described in each
client-advisor agreement.
Fees are assessed on all assets under management, including securities, cash and money market
balances. Margin debit balances do not reduce the value of assets under management.
Upon termination of an account, any earned and unpaid fees will be due and payable.
Clients may elect to be billed directly for fees or to authorize JRM to deduct fees from client
accounts. Quarterly Portfolio Investment Reports detail the fee calculation and amount due prior
to deducting from the account.
Our fees are exclusive of brokerage commissions, transaction fees and other related costs and
expenses which shall be incurred by you. In addition, you may incur certain charges imposed by
custodians, brokers and other third parties such as custodial fees, odd-lot differentials, transfer
taxes, wire transfer and electronic fund fees, margin interest and other fees and taxes on
brokerage accounts and securities transactions. Mutual funds and exchange traded funds also
charge investment management fees, which are disclosed in each fund’s prospectus. Such
charges, fees and commissions are exclusive and in addition to our fee. We do not receive any
portion of these commissions, fees, and costs. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
Item 7: Types of Clients
We offer advisory services to individuals, families, trusts, corporations, financial institutions,
retirement plans and charitable organizations.
March 30, 2026 JRM Investment Counsel
Form ADV Part 2A (Firm Brochure) |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Enterprise Products Partners L P | 20.9 | ||
| Sturm Ruger & Co Inc | 15.9 | ||
| Plains GP Holdings LP | 6.2 | ||
| Transcanada Corp | 1.7 | ||
| Apple Inc | 1.4 | ||
| Blackstone Group LP | 0.3 | ||
| Union Pacific Corp | 0.3 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 21 | 5.2 |
| (b) Individuals (high net worth individuals) | 54 | 284.3 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 1.1 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 358.7 |
| (n) Other | 0 | 0.1 |
| Total | 219 | 649.4 |
| By Discretionary | ||
| Discretionary | 219 | 649.4 |
| Non-Discretionary | 0 | 0.0 |
| Total | 219 | 649.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 649.4 | |
| Total | 219 | 649.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001631084] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.2B |
| Serves | Institutional, Retail |
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