Kesler Norman & Wride LLC

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Kesler Norman & Wride LLC
CRD #307667
SEC #801-118514
CIK #0001840455
AUM 661.4 M (2026-06-24)
Employees 9 (56% Investors, 0% Brokers)
Fees
Minimum
Phone801-476-1200
Address2225 Washington Blvd
Ogden, UT 84401
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook]
Total AUM ($M)
70056042028014002010201520212027
Fees and Compensation — Form ADV Part 2A (3/9/2026) [Brochure]
ITEM 5: FEES & COMPENSATION

              COMPENSATION FOR OUR ADVISORY SERVICES AND PAYMENT OF FEES

Wrap Asset Management:
Please see our Wrap Fee Program Brochure for information regarding our fees and compensation
for Wrap Asset Management services.
Retirement Plan Consulting:
Our Retirement Plan Consulting services are billed a fee based on the percentage of Plan assets
under management. The total estimated fee, as well as the ultimate fee charged, is based on the
scope and complexity of our engagement with the client. Fees based on a percentage of managed
Plan assets will not exceed 1.00%. Annualized advisory fees will be billed on a pro-rata basis
monthly in arrears based on the time-weighted daily average of the month.
Hourly Consulting and Financial Planning:
Financial plans and financial planning may include but are not limited to: investment planning;
tax concerns; retirement planning; college planning; debt credit planning, account management
for client heirs and other services as determined between the adviser and the client. Fee will be
agreed upon and may vary between $100 to $500 an hour depending upon the complexity of the
services rendered.
              OTHER TYPES OF FEES & EXPENSES

Clients are responsible for the payment of all third-party fees that may include the following;
However, clients may also pay holdings charges imposed by the chosen custodian for certain
investments, charges imposed directly by a mutual fund, index fund, or exchange traded fund, which
shall be disclosed in the fund’s prospectus (e.g., fund management fees, distribution fees, surrender
charges, variable annuity fees, IRA and qualified retirement plan fees, mark-ups and mark-downs,
spreads paid to market makers, fees for trades executed away from custodian, wire transfer fees and
other fees and taxes on brokerage accounts and securities transactions). Our firm does not receive a
portion of these fees. See Item 12 of this brochure regarding broker-dealer products.
Wrap clients will not incur transaction costs for trades by their chosen custodian. More information
about this can be found in our separate Wrap Fee Program Brochure.
              TERMINATION & REFUNDS
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing
written notice to the other party. Full refunds will only be made in cases where cancellation occurs
within 5 business days of signing an agreement. After 5 business days from initial signing, either
party must provide the other party 30 days written notice to terminate billing. Billing will terminate
30 days after receipt of termination notice. Clients will be charged on a pro-rata basis, which takes
into account work completed by our firm on behalf of the client. Clients will incur charges for bona

ADV Part 2A – Firm Brochure                   Page 6                             Ascend Investment Partners

fide advisory services rendered up to the point of termination (determined as 30 days from receipt
of said written notice) and such fees will be due and payable.
              OUTSIDE-COMPENSATION FOR COMMISSIONABLE SECURITIES SALES
Our firm and representatives do not sell securities for a commission in advisory accounts.
Account Minimums and Types of Clients — Form ADV Part 2A (3/9/2026) [Brochure]
ITEM 7: TYPES OF CLIENTS & ACCOUNT REQUIREMENTS

Our firm has the following types of clients:
   • Individuals and High Net Worth Individuals;
   • Trusts, Estates or Charitable Organizations;
   • Pension and Profit-Sharing Plans;
   • Corporations, Limited Liability Companies and/or Other Business Types

Our firm does not impose requirements for opening and maintaining accounts or otherwise engaging
us.
Sector Form 13F Holdings Value ($M)
Kroger Co 19.2
Apple Inc 17.4
Microsoft Corp 13.3
Analog Devices Inc 12.1
Broadcom Inc 10.4
Amerisourcebergen Corp 10.3
Costco Wholesale Corp /NEW 10.2
Harris Corp /DE/ 10.1
Nvidia Corp 9.7
Wal Mart Stores Inc 9.6
View All
Holdings by Sector ($M)
60048036024012002021202320252027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 748 172.7
(b) Individuals (high net worth individuals) 183 447.8
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 15 14.6
(h) Charitable organizations 8 14.8
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 7 11.5
(n) Other 0 0.0
Total 2,122 661.4
By Discretionary
Discretionary 2,117 659.3
Non-Discretionary 5 2.1
Total 2,122 661.4
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 661.4
Total 2,122 661.4
EDGAR Form CIK 2011 - 2026
13F-HR [0001840455]
Firm Profile (Form ADV)
ServesInstitutional, Retail
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