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| O'Donnell Financial Services LLC
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| CRD # | 172520 |
| SEC # | 801-110717 |
| CIK # | 0001730962 |
| AUM | 427.1 M (2026-03-26) |
| Employees | 12 (33% Investors, 17% Brokers) |
| Fees | |
| Minimum | |
| Phone | 866-496-2300 |
| Address | 1101 Fifth Ave San Rafael, CA 94901 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/26/2026) [Brochure] |
|---|
Item 5: Fees & Compensation
How We Are Compensated for Our Advisory Services
Wrap Asset Management:
For a description of our Wrap Asset Management services and fees, please refer to item 4 within our
firm’s Part 2A, Appendix 1 (the “Wrap Fee Program Brochure”).
Financial Planning Services:
We charge on an hourly basis or a flat fee basis for financial planning and consulting services. Fees
vary based upon the scope and complexity of our engagement with you. Our hourly fees are $450 for
financial advisors, $200 per hour for para-planners and $85 for administrative time. Flat fees
generally range from $1,500 to $10,000.
We require full payment of our financial planning or consulting fee in advance (100%). In all cases,
we will not require a retainer exceeding $1200 when services cannot be rendered within 6 (six)
months.
Retirement Planning Services:
We charge on an hourly or flat fee basis for retirement planning services. Fees vary based on the
scope and complexity of our engagement with you. Our hourly fee is $350. Our flat fees generally
range from $750 to $10,000. Flat fees will be charged annually for ongoing retirement planning
services.
We require full payment of our retirement planning services engagement (100%) to be paid in
advance. In all cases, we will not require a retainer exceeding $500 when services cannot be
rendered within six (6) months.
For ongoing consulting services, fees will be billed quarterly via invoice to the client and shall be paid
within ten (10) days of the invoice date.
ADV Part 2A – Firm Brochure Page 6 O’Donnell Financial Services LLC
The fee-paying arrangements for retirement planning services will be determined on a case-by-case
basis and will be detailed in the signed Retirement Planning Services Agreement. The client will be
invoiced directly for the fees.
General Information
O’Donnell Financial Services, LLC may invest a portion of your assets in mutual funds, exchange
traded funds and charge an investment management fee on your assets invested in these securities.
Therefore, you may pay two levels of fees for the management of your assets: one directly to
O’Donnell Financial Services, LLC and one indirectly to the managers of the mutual funds, exchange
traded funds held in your portfolios. Our management fees for advisory services are separate and
distinct from the fees and expenses charged by the funds recommended to you. A description of these
fees and expenses is available in each mutual fund and annuity prospectus. The ongoing fee for our
management services may cost you more than if your assets were held in a traditional brokerage
account. In addition, you may be able to obtain similar services for a lesser fee from other advisors.
Generally, our policy prohibits imposing an asset-based fee for 18 months on certain products. If an
alternative investment product is purchased at NAV (in other words, purchased for no commission),
then that alternative investment product may be held in an advisory account and be subject to an
asset-based fee.
If your representative recommends a product previously purchased in a commission-based account
be transferred into an advisory account, the recommendation may be deemed to be a conflict of
interest. We manage this conflict through written disclosure to you and by imposing reasonable
controls designed to monitor this activity.
Other Types of Fees & Expenses
Transaction Costs. Wrap clients will not incur transaction costs for trades. For more information,
please refer to our Wrap Fee Program Brochure.
Sub-Advisory Wrap Asset Management Services. There will be additional fees associated with
any sub-advisor wrap asset management services. Please see the Wrap Fee Program Brochure for fee
information.
Deduction of Client Fees. Fees are generally deducted directly from the client’s account. Clients
must provide the custodian with written authorization to have fees deducted from their account and
paid to us. The custodian will send client statements, at least quarterly, showing all disbursements
for the account including the amount of the wrap management fee, if deducted directly form the
account (please refer to Item 13 – Review of Accounts for more information regarding client
statements).
Termination & Refunds
Wrap Asset Management Agreements. Asset management agreements may be terminated by
either party at any time. If services are terminated during a quarter, fees are pro-rated based on the
period we managed the assets prior to termination. The date of termination plus 30 days will be used
to calculate the final fee payment. Upon termination we will have no obligation to recommend or
take any action with regard to the securities, cash, or other investment in your account(s). All
terminations must be made in writing.
ADV Part 2A – Firm Brochure Page 7 O’Donnell Financial Services LLC
Sub-Advisor Agreements. Services will terminate upon one of the following: 1) one party providing
written notice of termination of the Agreement to the other party; 2) Client transferring or closing all
of Client’s Accounts to which the Agreement applies; or 3) Client removing either Sub-Advisor or IAR
from all of Client’s Accounts to which this Agreement applies. Pro-rated advisory fees for services
rendered to the point of termination plus 30 days will be charged. If advisory fees cannot be deducted,
our firm will send an invoice for due advisory fees to the client. Upon termination of the Agreement,
Sub-Advisor nor the Company will have no obligation to recommend or take any action regarding the
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/26/2026) [Brochure] |
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Item 7: Types of Clients & Account Requirements
We have the following types of clients:
• Individuals and High Net Worth Individuals;
• Pension and Profit Sharing Plans;
• Trusts, estates and charitable organizations; and
• Corporations or business entities other than those listed above.
ADV Part 2A – Firm Brochure Page 8 O’Donnell Financial Services LLC
We do not impose requirements for opening and maintaining accounts for clients utilizing our Wrap
Asset Management services. Depending on the chosen sub-advisor, the selected sub-advisor may
have requirements for opening and maintaining accounts. Requirements for opening and
maintaining accounts will be detailed within the sub-advisory firm documents. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Apple Inc | 7.5 | ||
| KLA Tencor Corp | 4.2 | ||
| Nvidia Corp | 1.5 | ||
| Broadcom Inc | 1.2 | ||
| Microsoft Corp | 1.2 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 901 | 248.2 |
| (b) Individuals (high net worth individuals) | 94 | 176.6 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.7 |
| (h) Charitable organizations | 0 | 0.1 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 1.4 |
| (n) Other | 0 | 0.0 |
| Total | 999 | 427.1 |
| By Discretionary | ||
| Discretionary | 969 | 410.8 |
| Non-Discretionary | 30 | 16.2 |
| Total | 999 | 427.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 427.1 | |
| Total | 999 | 427.1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001730962] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 17 |
| Serves | Institutional, Retail, Research |
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