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| Peterson Rogers Private Wealth LLC
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| CRD # | 324001 |
| SEC # | 801-127132 |
| CIK # | |
| AUM | 177.1 M (2026-03-30) |
| Employees | 4 (75% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 801-992-9783 |
| Address | 5305 S Highland Drive Salt Lake City, UT 84117 |
| Source | [IAPD] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/30/2026) [Brochure] |
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Item 5: Fees and Compensation PRPW’s fees charged to clients is negotiable on a client-by-client basis and varies, but typically, the Firm charges an annual fee of 0.5% to 1.25% assets under management, which amount is payable monthly in arrears at the end of each calendar month based on the net market value of each client’s account on the date the fee accrues and becomes payable. Additionally, some clients pay fees on certain assets or accounts (e.g., securities accounts that we advise on) and not on others (e.g., cash accounts). At the Firm’s discretion, the account values of family members may be combined to determine the applicable advisory fee. PRPW typically deducts fees directly from client accounts. Other Fees and Expenses. In addition to the fees described above, clients pay other fees and expenses in connection with their investments through the Firm. Other fees may include (depending on the investment) those charged by TPMs, private fund managers, trading costs and expenses (such as brokerage commissions, expenses related to short sales, and clearing and settlement charges), ongoing legal, accounting and bookkeeping fees and expenses. PRPW bears its own operating, general, administrative, and overhead costs and expenses, other than the expenses described above. The Firm does not share in any portion of the TPM fees or brokerage fees/transaction charges imposed by the broker dealer or custodian. Advisory and other fees generally may be modified by the Firm upon notice to clients. PRPW typically deducts all fees directly from client accounts. Client accounts that invest in mutual funds and other investment funds also pay, indirectly, investment advisory fees to the managers of those funds. Termination. Except as may be otherwise negotiated in particular cases, a client may terminate its agreement with PRPW by giving one day’s prior written notice. On termination of an account, the pro rata portion of the investment advisory fees and applicable expenses through the date of termination are charged to the account. PRPW believes that its fees are competitive with fees charged by other investment advisers for comparable services. Comparable services may be available, however, from other sources for lower fees. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/30/2026) [Brochure] |
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Item 7: Types of Clients PRPW generally provides investment advice to family offices, corporations and other business entities, high net worth and ultra-high net worth individuals, pension and profit-sharing plans, trusts, estates, or charitable organizations. Account Minimums PRPW currently does not have an account minimum or “relationship” minimum but does reserve the right to accept or decline a potential client for any reason at PRPW’s sole discretion. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 0 | 0.0 |
| (b) Individuals (high net worth individuals) | 81 | 152.3 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 5.7 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 6 | 19.1 |
| (n) Other | 0 | 0.0 |
| Total | 89 | 177.1 |
| By Discretionary | ||
| Discretionary | 87 | 171.4 |
| Non-Discretionary | 2 | 5.7 |
| Total | 89 | 177.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 177.1 | |
| Total | 89 | 177.1 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail, Research |
| Comparable Firms | State | AUM |
|---|---|---|
|
Glass Lakes Capital Management LLC
✚
|
KS | 178.3 M |
|
Fiduciary Wealth Group LLC
✚
|
OH | 178.0 M |
|
SMB Financial Services Inc
✚
|
OR | 177.8 M |
|
Oak Financial Group Inc
✚
|
177.2 M | |
|
Familywealth Asset Management
✚
|
FL | 177.0 M |
|
Livelsberger Lynn Louis
✚
|
OH | 176.4 M |
|
Kelsey Financial LLC
✚
|
CA | 176.2 M |
|
Intentional LLC
✚
|
SC | 175.8 M |
|
Downing Street Wealth Management LLC
✚
|
CO | 175.6 M |
|
Light Financial Services Inc
✚
|
ND | 175.5 M |