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| Kelsey Financial LLC
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| CRD # | 314950 |
| SEC # | 801-129004 |
| CIK # | 0002022609 |
| AUM | 176.2 M (2026-03-23) |
| Employees | 8 (75% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 833-453-5739 |
| Address | 485 E High Street Moorpark, CA 93021 |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (3/23/2026) [Brochure] |
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Item 5 Fees and Compensation
FREQUENTLY ASKED QUESTIONS
How Are Fees Charged? Advisory fees will be payable monthly or quarterly in advance (or in arrears if otherwise stated
by the Third-Party Manager or other custodian) and on a prorated basis upon depositing any additional funds or securities
in the client’s account. Fee payments are assessed at the beginning of each month based on the reasonable market value
of the assets (securities, cash and cash equivalents) in the client’s account as of the close of business on the last
business day of the preceding month. If assets are deposited into the client’s account after the inception of a month, the
account fee payable, with respect to such assets, will begin the following month. Additional deposits of funds and/or
securities will be subject to the same billing procedures. If management begins after the start of a month, advisory fees
will begin the following month. Also, when authorized by the client, fees will be directly debited from the client’s account in
accordance with the terms set forth in the Investment Management Agreement ("IMA").
What services are covered by advisory fees? Kelsey Financial fees pay for our firm's advisory services to clients.
What services are not covered by advisory fees? Advisory fees do not cover brokerage to the extent trades are
conducted through brokers or dealers, and custody charges. Advisory fees do not include expenses of mutual funds and
exchange traded funds such as fund management fees charged to each fund's investors, mark-ups, mark-downs, or
spreads paid to market makers, and/or odd-lot differential fees. Fees will be calculated and debited from the account in
accordance with the client’s written authorization, located in the client’s Investment Management Agreement.
Wrap Fee Programs and Separately Managed Account Fees. Kelsey Financial has cancelled the firm’s wrap fee
program. Clients will no longer be receiving a separate Wrap Fee Program Brochure from Kelsey Financial.
Clients participating in separately managed account programs may be charged various fees in addition to Kelsey
Financial fee charged by our firm. Such fees may include the investment advisory fees of the independent adviser. We
will review with clients any separate fees that may be charged to clients.
WRAP FEE PROGRAM
Kelsey Financial does not participate in a wrap fee program currently.
INVESTMENT SUPERVISORY SERVICES FEES
Our annual fee for investment supervisory services (“Management Fee”) is a percentage of the market value of the Assets
under our management in accordance with the fee schedule noted below. Investment supervisory services fees will be
payable monthly or quarterly in advance or in arrears and on a prorated basis upon deposit of any additional funds or
securities in the client’s account. Along with our management fee the custodian may charge appropriate maintenance and
administration fees to the client or the Firm. Fee payments are assessed at the beginning of each month based on the
reasonable market value of the assets (securities, cash and cash equivalents) in the client’s account as of the close of
business on the last business day of the preceding month. If assets are deposited into the client’s account after the
inception of the month, the account fee payable will begin on the first of the following month. Additional deposits of funds
and/or securities will be subject to the same billing procedures. When authorized by the client, fees will be debited from
the account in accordance with the terms set forth in the Investment Management Agreement ("IMA") and performed by
the designated custodial agreement. Kelsey Financial has a variety of standard fee structures and reserves the right to
create custom fee schedules based on individual clients’ needs. All of Kelsey Financial’s investment supervisory services
standard base fee plans contain breakpoints as assets under management increase and begin at the following ranges:
Maximum advisory management fee is 1.50%, with breakpoints available as account assets grow.
Example of a typical account at various assets under management (AUM):
$500,000 = $7,500 annually = Effective Fee of 1.50% annually.
$1,000,000 = $12,250 annually = Effective Fee of 1.225% annually.
$2,000,000 = $18,750 annually = Effective Fee of 0.9375% annually.
THIRD PARTY MONEY MANAGER FEES
In most cases, we will charge the client a fee for our advisory services, in the amount provided in our agreement with the
client, and each presenting registered investment advisor may charge the client a separate fee in the amount provided in
the separate agreement between that registered investment advisor and the client. Kelsey Financial’s fees will not
exceed the maximums below exclusive of the TPMM fees.
Maximum advisory management fee is 1.50%, with breakpoints available as account assets grow.
Example of a typical account at various assets under management (AUM):
$500,000 = $7,500 annually = Effective Fee of 1.50% annually.
$1,000,000 = $12,250 annually = Effective Fee of 1.225% annually.
$2,000,000 = $18,750 annually = Effective Fee of 0.9375% annually.
FINANCIAL PLANNING AND CONSULTING FEES
Our financial planning and consulting fees are determined based on the nature of the services being provided and the
complexity of each client’s circumstances. All fees are agreed upon prior to entering into a contract with any client. In
some cases, we charge an hourly fee for financial planning and consulting services, up to a maximum of $350.00 per
hour. Although the length of time it will take to provide a financial plan will depend on each client's personal situation, we
will provide an estimate for the total hours at the start of Kelsey Financial relationship. In other cases, our fees may be
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/23/2026) [Brochure] |
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Item 7 Types of Clients and Account Requirements
Kelsey Financial provides Advisory services to the following types of clients:
● Individuals (other than high-net-worth individuals)
● High net worth individuals
● Other Advisers
● Pension and Profit-Sharing Plans
● Charitable Organizations
● Corporations and Other Businesses
MINIMUM ACCOUNT REQUIREMENTS
Clients should note that Charles Schwab* does not require a minimum account size and does not charge the firm or the
client a platform fee based on account size.
Third-Party Money Managers will dictate each of their account size minimums.
Nationwide** our Variable Annuity Sub-Account management custodian does not require a minimum account size and
may change the client a monthly $20 platform fee equal to $240 annually regardless of account size, depending on the
mutual fund company’s holdings held in the sub-account. Kelsey Financial attempts to choose investment holdings in the
sub-account that are comparable in cost and will eliminate the monthly $20 platform fee.
*Charles Schwab: No minimum account size or platform fee to the client or the Firm.
**Nationwide: No minimum account size and may charge the client a platform fee as noted above. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Amgen Inc | 7.7 | ||
| Broadcom Inc | 7.4 | ||
| Apple Inc | 1.8 | ||
| Nvidia Corp | 1.4 | ||
| Tesla Motors Inc | 1.1 | ||
| Agilent Technologies Inc | 0.8 | ||
| Microsoft Corp | 0.8 | ||
| Enterprise Products Partners L P | 0.8 | ||
| Home Depot Inc | 0.6 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 224 | 43.5 |
| (b) Individuals (high net worth individuals) | 45 | 129.6 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 1 | 2.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 5 | 1.0 |
| Total | 269 | 176.2 |
| By Discretionary | ||
| Discretionary | 269 | 176.2 |
| Non-Discretionary | 0 | 0.0 |
| Total | 269 | 176.2 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 176.2 | |
| Total | 269 | 176.2 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0002022609] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail, Research |
| Comparable Firms | State | AUM |
|---|---|---|
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OR | 177.8 M |
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Peterson Rogers Private Wealth LLC
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Familywealth Asset Management
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Livelsberger Lynn Louis
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|
Intentional LLC
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|
Downing Street Wealth Management LLC
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CO | 175.6 M |
|
Light Financial Services Inc
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|
ND | 175.5 M |
|
Meliora Capital LLC
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|
OK | 174.8 M |
|
Sageoak Financial LLC
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OK | 174.8 M |