Podell Financial Group LLC

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Podell Financial Group LLC
CRD #325383
SEC #801-127920
CIK #
AUM 227.6 M (2026-03-24)
Employees 6 (67% Investors, 0% Brokers)
Fees
Minimum
Phone973-227-8001
Address271 Route 46W
Fairfield, NJ 07004
Source [IAPD] [Website]
Total AUM ($M)
2502001501005002010201520212027
Fees and Compensation — Form ADV Part 2A (3/24/2026) [Brochure]
Fees and Compensation

The following types of fees will be assessed:

Asset Management – Fees are charged monthly in advance and are based primarily on asset size
and the level of complexity of the services provided. In individual cases, PFG has the sole
discretion to negotiate fees that are lower than the standard fee shown or to waive fees. Fees are
not based on the share of capital gains or capital appreciation of the funds or any portion of the
funds. Comparable services for lower fees may be available from other sources. Fees for the
initial month will be prorated based upon the number of calendar days in the calendar month that
the advisory agreement is in effect. Fees are based on the market value of the assets on the last
business day of the previous month. Annual fees range from .75% - 1.25%, depending on the
amount of assets under management (“AUM”) – See chart below. Consulting services are
included in these fees for asset management services with the exception of unique circumstances
that may require a separate agreement for financial planning services (description and fees are
discussed below). If the situation warrants separate financial planning fees, it will be discussed
upfront and a separate agreement will be negotiated.

Fee Schedule for Asset Management:

  Total Account Value                                Maximum Annual Advisory Fee
 First $1,000,000                                                1.50%
 Next $1,000,000                                                 1.25%
 Over $2,000,000                                              1.00%

As authorized in the client agreement, the account custodian withdraws Podell Financial Group
LLC’s advisory fees directly from the clients’ accounts according to the custodian’s policies,
practices, and procedures. The custodial statement includes the amount of any fees paid to PFG
for advisory services. You should carefully review the statement from your custodian/broker-
dealer’s statement and verify the calculation of fees. Your custodian/broker-dealer does not
verify the accuracy of fee calculations.

Fees are charged in advance on a monthly basis, meaning that advisory fees for a month are
charged on the first day of the month. Clients may terminate investment advisory services
obtained from PFG, without penalty, upon written notice within five (5) business days after
entering into the advisory agreement with PFG. The client is responsible for any fees and
charges incurred by the client from third parties as a result of maintaining the account such as
transaction fees for any securities transactions executed and account maintenance or custodial
fees. Thereafter, the client may terminate advisory services upon written notice delivered to and
received by PFG. Clients who terminate investment advisory services during a month are
charged a prorated advisory fee based on the date of PFG’s receipt of client’s written notice to

terminate. Any earned but unpaid fees are immediately due and payable, and any prepaid and
unearned fees will be immediately refunded.

Financial Planning – Financial planning services are charged in advance through a fixed fee or
in arrears through an hourly arrangement as agreed upon between the client and Podell Financial
Group LLC. There will never be an instance where $1,200 or more in fees is charged six or
more months in advance. Hourly fees are generally charged when the scope of services cannot
be determined or if the services are limited to one meeting. Fixed fees are generally quoted to
the client for longer term consulting projects. Fees are negotiable and vary depending upon the
complexity of the client situation and services to be provided. Hourly fees range from $350 -
$700 per hour, depending on what is negotiated between PFG and the client. Similar financial
planning services may be available elsewhere for a lower cost to the client. Fixed fees for
longer-term consulting projects range from $2,500 to $10,000 per project. An estimate for total
hours and charges is determined at the start of the advisory relationship.

Typically, clients will be invoiced monthly for all time spent by PFG as agreed upon by client or
upon completion of the services if less than a month. Clients who wish to terminate the planning
process prior to completion may do so with written notice. The client may obtain a refund of a
pre-paid fee if the advisory contract is terminated before the end of the billing period by
contacting David Podell at (973) 227-8001. Upon receipt of written notification, any earned fee
will immediately become due and payable, and any prepaid and unearned fees will be
immediately refunded. A client may terminate an advisory agreement without being assessed
any fees or expenses within five (5) days of its signing.

Retirement Plan Services

Retirement Plan Services that include a designated investment manager who acts as a 3(38)
adviser will result in payment of certain fees for the benefit of the designated investment
manager, with a separate fee payable to PFG not to exceed 1.50% of the fund’s assets. These
fees are billed quarterly in arrears. Retirement Plan Services that do not include the presence of
a designated investment manager, and call for PFG to serve as a 3(21) adviser, result in a
negotiated percentage fee payable to PFG.

Estate Planning Services

The fees for estate planning will be determined based on the complexity of the planning services
needed and will typically range from $1,000 to $10,000 per project

The fees may be negotiable in certain cases, will be agreed to at the start of the engagement, and
are due at that time. Clients are not required to use any third-party products or services that we
may recommend, and they can receive similar services from other professionals at a similar or
lower cost.

Additional Fees and Expenses

In addition to advisory fees paid to PFG as explained above, clients may pay custodial service,
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/24/2026) [Brochure]
Types of Clients

PFG offers investment advisory services to plan sponsors for defined benefit pension funds,
profit sharing plans, and defined contribution plans; as well as individuals and high net worth
individuals. There is no minimum account size to open and maintain an advisory account.

Form ADV, Part 2A, Item 8

     Methods of Analysis, Investment Strategies, and Risk of Loss

PFG’s methods of analysis and investment strategies incorporate the client’s needs and
investment objectives, time horizon, and risk tolerance. PFG is not bound to a specific
investment strategy for the management of investment portfolios, but rather consider the risk
tolerance levels pre-determined gathered at the account opening, as well as on an on-going basis.
Examples of methodologies that our investment strategies may incorporate include:

Asset Allocation – Asset Allocation is a broad term used to define the process of selecting a mix
of asset classes and the efficient allocation of capital to those assets by matching rates of return
to a specified and quantifiable tolerance for risk.

Dollar-Cost Averaging – Dollar-cost averaging is the technique of buying a fixed dollar amount
of securities at regularly scheduled intervals, regardless of the price per share. This will
gradually, over time, decrease the average share price of the security. Dollar-cost averaging
lessens the risk of investing a large amount in a single investment at the wrong time.

Technical Analysis – involves studying past price patterns and trends in the financial markets to
predict the direction of both the overall market and specific stocks.

Long-Term Purchases – securities purchased with the expectation that the value of those
securities will grow over a relatively long period of time, generally greater than one year.

Short-Term Purchases – securities purchased with the expectation that they will be sold within a
relatively short period of time, generally less than one year, to take advantage of the securities’
short term price fluctuations.

Our strategies and investments may have unique and significant tax implications. Regardless of
your account size or other factors, we strongly recommend that you continuously consult with a
tax professional prior to and throughout the investing of your assets.

Investing in securities involves risk of loss that clients should be prepared to bear. Although we
manage your portfolio with strategies and in a manner consistent with your risk tolerances, there
can be no guarantee that our efforts will be successful. You should be prepared to bear the risk
of loss.

All investments involve the risk of loss, including (among other things) loss of principal, a
reduction in earnings (including interest, dividends, and other distributions), and the loss of
future earnings. These risks include market risk, interest rate risk, issuer risk, and general
economic risk. Regardless of the methods of analysis or strategies suggested for your particular
investment goals, you should carefully consider these risks, as they all bear risks.

PFG’s primary goal for investing is to help the client grow their assets over the long term so as to
strengthen solvency of the funds. This may result in short term variability and loss of principal.
Time horizon and risk tolerance are key determinates of the proper asset allocation. PFG’s
approach focuses on taking appropriate risks for which clients are compensated (i.e., market risk)
and seeking to limit or eliminate risks that do not provide compensation over the long term (i.e.,
individual stock risk or lack of portfolio risk).

Below are some more specific risks of investing:

Market Risk. The prices of securities in which clients invest may decline in response to certain
events taking place around the world, including those directly involving the companies whose
securities are owned by the client or an underlying fund; conditions affecting the general
economy; overall market changes; local, regional or global political, social or economic
instability; and currency, interest rate and commodity price fluctuations. Investors should have a
long-term perspective and be able to tolerate potentially sharp declines in market value.

Management Risk. PFG’s investment approach may fail to produce the intended results. If our
perception of the performance of a specific asset class or underlying fund is not realized in the
expected time frame, the overall performance of client’s portfolio may suffer.

Equity Risk. Equity securities tend to be more volatile than other investment choices. The value
of an individual mutual fund or ETF can be more volatile than the market as a whole. This
volatility affects the value of the client’s overall portfolio. Small- and mid-cap companies are
subject to additional risks. Smaller companies may experience greater volatility, higher failure
rates, more limited markets, product lines, financial resources, and less management experience
than larger companies. Smaller companies may also have a lower trading volume, which may
disproportionately affect their market price, tending to make them fall more in response to
selling pressure than is the case with larger companies.

Fixed Income Risk. The issuer of a fixed income security may not be able to make interest and
principal payments when due. Generally, the lower the credit rating of a security, the greater the
risk that the issuer will default on its obligation. If a rating agency gives a debt security a lower
rating, the value of the debt security will decline because investors will demand a higher rate of
return. As nominal interest rates rise, the value of fixed income securities is likely to decrease. A
nominal interest rate is the sum of a real interest rate and an expected inflation rate.

Municipal Securities Risk. The value of municipal obligations can fluctuate over time, and may
be affected by adverse political, legislative and tax changes, as well as by financial developments
...
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 184 78.5
(b) Individuals (high net worth individuals) 32 111.7
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 20 35.8
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 1.6
(n) Other 0 0.0
Total 590 227.6
By Discretionary
Discretionary 590 227.6
Non-Discretionary 0 0.0
Total 590 227.6
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 227.6
Total 590 227.6
Firm Profile (Form ADV)
ServesInstitutional, Retail
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