Prentice Capital Management LP

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Prentice Capital Management LP ✚
CRD #	161178
SEC #	801-113244
CIK #	0001326150
AUM	228.4 M (2026-03-31)
Employees	6 (50% Investors, 0% Brokers)
Fees
Minimum
Phone	203-302-2432
Address	100 West Putnam Avenue Greenwich, CT 06830
Source	[IAPD] [EDGAR]

Total AUM ($M) Copy

CIK	Period
0001326150	2026-03-31 2025-12-31 2025-09-30 2025-06-30 2025-03-31 2024-12-31 2024-09-30 2024-06-30 2024-03-31 2023-12-31 2023-09-30 2023-06-30 2023-03-31 2022-12-31 2022-09-30 2022-06-30 2022-03-31 2021-12-31 2021-09-30 2021-06-30 2021-03-31 2020-12-31 2020-09-30 2020-06-30 2020-03-31 2019-12-31 2015-09-30 2015-06-30 2015-03-31 2014-12-31 2014-09-30 2014-06-30 2014-03-31 2013-12-31

CIK

Period

0001326150

Sector	Form 13F Holdings	Value ($M)
	Snap Inc	9.8
	Social Capital Hedosophia Holdings Corp II	7.5
	NextNav Inc	6.9
	JetBlue Airways Corp	3.7
	Peloton Interactive Inc	3.1
	Callaway Golf Co	2.0
	Frontier Group Holdings Inc	1.9
	Fermi Inc	1.6
	AMR Corp	1.5
	GoPro Inc	1.4
	Parametric Sound Corp	1.1
	Groupon Inc	1.0
	Camping World Holdings Inc	0.8
	Coty Inc	0.8
	Newell Rubbermaid Inc	0.4
	Growgeneration Corp	0.3
	Oatly Group AB	0.2
	Hydrofarm Holdings Group Inc	0.0
	Bumble Inc	0.0
	Social Capital Hedosophia Holdings Corp II	0.0
	Social Capital Hedosophia Holdings Corp II	0.0
	Social Capital Hedosophia Holdings Corp II	0.0









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Type	Form D Funds	Date	Sold	AUM
HF	Prentice Capital Long/Short Equity Master II LP	2021-04-27		77.4 M
HF	Prentice Capital Long/Short Equity Fund II Ltd	[2019-08-20]	33.9 M	10.6 M
	Filed 2025-07-18 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $5,000,000 · Remaining Indefinite · Duration More than one year · Commission $579,709 · Finder's Fee $225,400 · Net Assets Decline to Disclose
HF	Prentice Capital Long/Short Equity Fund LP	[2016-03-28]	134.9 M	66.8 M
	Filed 2025-07-18 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $100,000 · Remaining Indefinite · Duration More than one year · Commission $725,210 · Finder's Fee $225,400 · Net Assets Decline to Disclose
PE	Prentice Consumer Partners LP	[2012-02-14]	47.1 M	45.1 M
	Filed 2010-04-14 (D) · Exemption 506, 3(c), 3(c)(7) · Remaining Indefinite · Duration One year or less · Commission $518,088 · Revenue Decline to Disclose
HF	Prentice Long/Short Equity Master LP	[2012-02-14]	134.9 M	33.2 M
	Filed 2025-07-18 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $100,000 · Remaining Indefinite · Duration More than one year · Commission $725,210 · Finder's Fee $225,400 · Net Assets Decline to Disclose

AUM Breakdown	Accounts	AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals)	0	0.0
(b) Individuals (high net worth individuals)	0	0.0
(c) Banking or thrift institutions	0	0.0
(d) Investment companies	0	0.0
(e) Business development companies	0	0.0
(f) Pooled investment vehicles	4	227.4
(g) Pension and profit sharing plans	0	0.0
(h) Charitable organizations	0	0.0
(i) State or municipal government entities	0	0.0
(j) Other investment advisers	1	1.0
(k) Insurance companies	0	0.0
(l) Sovereign wealth funds and foreign official institutions	0	0.0
(m) Corporations or other businesses not listed above	0	0.0
(n) Other	0	0.0
Total	5	228.4
By Discretionary
Discretionary	5	228.4
Non-Discretionary	0	0.0
Total	5	228.4
By Non-United States Persons
Non-United States Persons		0.0
United States Persons		228.4
Total	5	228.4

Form D Directors	Role	# Filings	# Firms
Wade Kenny	Director	86	31
Linburgh Martin	Director	208	26
John Sutlic	Director	60	11
Michael Zimmerman	Executive Officer	24	3
Mario Ciampi	Executive Officer	7	2
Lauren Gillespie	Director	2	2
Prentice Capital Management II LP	Promoter	2	2
Prentice Capital Management LP	Executive Officer	2	1
Prentice Capital GP LLC	Executive Officer	1	1
Prentice Capital GP III LLC	Executive Officer	1	1
View All

EDGAR Form	CIK	2011 - 2026
13F-HR	[0001326150]
3	[0001326150]
4	[0001326150]
SC 13D	[0001326150]
SC 13G	[0001326150]

Form 13D/13G Filer	Form 13D/13G Subject	Filed
Prentice Capital Management LP	Smiledirectclub Inc	[2022-03-02]
Prentice Capital Management LP	Immunome Inc	[2021-12-03]
Prentice Capital Management LP	Groupon Inc	[2021-09-27]
Prentice Capital Management LP	Abercrombie & Fitch Co /DE/	[2020-03-20]
Prentice Capital Management LP	GoPro Inc	[2019-08-05]
Prentice Capital Management LP	Bebe Stores Inc	[2016-11-04]
Prentice Capital Management LP	Bebe Stores Inc	[2016-03-04]
Prentice Capital Management LP	Bebe Stores Inc	[2016-02-24]
Prentice Capital Management LP	Jakks Pacific Inc	[2014-06-09]
Prentice Capital Management LP	Coldwater Creek Inc	[2013-02-15]
View All

Firm Profile (Form ADV)
Serves	Institutional
Fund Types	Hedge Fund, Private Equity

Form 3/4/5 Subject	2011 - 2026
Prentice Capital Management LP
Zimmerman Michael
Gaia Inc
dELiAs Inc
Prendel LLC
Bluefly Inc

Insider Transaction (Form 3/4/5)	Date	Action	Shares	Price	Value ($)
Gaia Inc GAIA "Class A Common Stock (""Common Stock"")"	2016-07-01	Disposed to issuer	2,564,273	$7.75	19,873,116
Gaia Inc GAIA Common Stock	2016-06-09	Sell	3,700	$7.85	29,045
Gaia Inc GAIA "Class A Common Stock (""Common Stock"")"	2016-06-08	Sell	10,055	$7.85	78,932
dELiAs Inc DLIA Common Stock	2014-12-18	Sell	550,000	$0.01	5,500
dELiAs Inc DLIA Common Stock	2014-12-18	Sell	300,000	$0.01	3,000
dELiAs Inc DLIA Common Stock	2014-12-18	Sell	950,000	$0.01	9,500
dELiAs Inc DLIA Common Stock	2014-12-18	Sell	200,000	$0.01	2,000
dELiAs Inc DLIA Common Stock	2014-12-18	Sell	900,000	$0.01	9,000
dELiAs Inc DLIA Common Stock	2014-12-18	Sell	171,429	$0.01	1,714
dELiAs Inc DLIA Common Stock	2014-12-17	Sell	950,000	$0.01	9,500
dELiAs Inc DLIA Common Stock	2014-12-17	Sell	950,000	$0.01	9,500
dELiAs Inc DLIA Common Stock	2014-12-17	Sell	100,000	$0.01	1,000
dELiAs Inc DLIA Common Stock	2014-12-17	Sell	100,000	$0.01	1,000
dELiAs Inc DLIA Common Stock	2014-12-17	Sell	900,000	$0.01	9,000
dELiAs Inc DLIA Common Stock	2014-12-11	Sell	442,616	$0.01	4,426
dELiAs Inc DLIA Common Stock	2014-12-10	Sell	625,792	$0.02	12,516
dELiAs Inc DLIA Common Stock	2014-12-09	Sell	1,394,843	$0.02	27,897
dELiAs Inc DLIA Common Stock	2014-12-05	Conversion	2,500,000
dELiAs Inc DLIA Series B Convertible Preferred Stock · derivative	2014-12-05	Conversion	20,000
Bluefly Inc BFLY Common Stock	2013-05-23	Sell	3,371,959	$0.01	33,720
showing 20 of 21 most recent transactions

Comparable Firms	State	AUM
Kelly Park Investment LLC ✚		241.5 M
The Circumference Group LLC ✚	AR	239.6 M
Gatemore Capital Management LP ✚	NY	239.5 M
Perella Weinberg Partners Capital Management LP ✚	NY	238.4 M
Crosslayer Capital Management LLC ✚		235.6 M
Walnut Grove Capital Partners LP ✚	TN	226.3 M
WL Ross & Co LLC ✚	TX	224.6 M
KVP Capital Advisors LP ✚		220.9 M
Cleveland Capital Management LLC ✚	OH	215.8 M
JCSD Capital LLC ✚	CA	214.6 M

Prentice Capital Management LP

Assets, Funds, Holdings