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| Prentice Capital Management LP
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| CRD # | 161178 |
| SEC # | 801-113244 |
| CIK # | 0001326150 |
| AUM | 228.4 M (2026-03-31) |
| Employees | 6 (50% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 203-302-2432 |
| Address | 100 West Putnam Avenue Greenwich, CT 06830 |
| Source | [IAPD] [EDGAR] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
FEES AND COMPENSATION
Fund Fees and Expenses
Management Fee
Investors in the Funds bear a management fee, payable quarterly in advance,
in an amount equal to 0.4375% (1.75% per annum) of the net asset value of such
investor's interests. The management fee will be prorated for any capital contribution or
withdrawal by an investor that is effective other than as of the first day of a quarter.
Incentive Allocation
Generally, at the end of each fiscal year of each Fund, the Investment Adviser
or its affiliates are entitled to an incentive allocation (the "Incentive Allocation") in an
amount e q u a l t o 18.5% of the net capital appreciation (which includes both realized gains
and losses and unrealized appreciation and depreciation of securities) allocated to a Fund
investor's capital account for such fiscal year after deducting the management fee debited to
such investor's capital account for such fiscal year, subject to a high water mark.
In the event that a Fund is terminated or an investor withdraws other than at the
end of a fiscal year, then for purposes of determining the incentive allocation allocable at such
time to the Investment Adviser or its affiliates, net capital appreciation will be determined as
if such dates were the end of the fiscal year, subject to certain adjustments. The Investment
Adviser may waive, reduce or calculate differently the management fee or incentive allocation
with respect to certain Fund investors.
Additional Fees and Expenses
The Funds bear their own expenses including, without limitation, investment-
related expenses (e.g., brokerage commissions, research-related expenses (including, news and
quotation equipment and services, expenses associated with attending consumer and/or retail
conferences and seminars and travel, lodging and other expenses incurred in connection with
meeting members of management of existing or prospective investment targets), clearing and
settlement charges, custodial fees, interest expenses, expenses relating to consultants,
attorneys, brokers or other professionals or advisors who provide research, advice or due
diligence services with regard to investments, appraisal fees and expenses and investment
banking expenses), computer hardware and software and related technology services (including
hardware and software used to route trade orders and hardware and software relating to internal
portfolio systems) and expenses associated with installing computers, cable and telephone lines
and equipment, investment-related travel expenses, legal expenses, accounting, audit, tax
preparation and other tax-related expenses (including preparation costs of financial statements,
tax returns and reports to investors), expenses relating to obtaining liability insurance for
directors and officers, the Investment Adviser, its affiliates and their respective partners and
members, entity-level taxes, organizational expenses, printing and mailing costs, expenses
relating to the offer and sale of interests (including travel and other expenses related to meetings
with prospective investors), the management fee, administration fees and related costs
(including fees to the administrator), extraordinary expenses and other expenses associated
{00428552.DOCX; 1} 2
with the operation of the Funds, as determined by the general partner or Investment Adviser,
as applicable.
SMA and/or Sub-Advisory Fees and Expenses
The Firm and SMA Clients will negotiate the terms of any advisory fees Performance related
compensation applicable to SMA Clients are calculated inclusive of realized and unrealized
gains of the relevant account. Advisory fees and performance related compensation terms are
memorialized in each Clients IMA. Performance related compensation applicable to SMA
Clients is payable upon the end of each fiscal year and will be prorated if the SMA account is
terminated prior to year-end.
{00428552.DOCX; 1} 3 |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
TYPES OF CLIENTS
As described above, the Investment Adviser offers investment advice to
privately placed pooled investment vehicles as well as SMAs.
{00428552.DOCX; 1} 5 |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Snap Inc | 9.8 | ||
| Social Capital Hedosophia Holdings Corp II | 7.5 | ||
| NextNav Inc | 6.9 | ||
| JetBlue Airways Corp | 3.7 | ||
| Peloton Interactive Inc | 3.1 | ||
| Callaway Golf Co | 2.0 | ||
| Frontier Group Holdings Inc | 1.9 | ||
| Fermi Inc | 1.6 | ||
| AMR Corp | 1.5 | ||
| GoPro Inc | 1.4 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| Type | Form D Funds | Date | Sold | AUM |
|---|---|---|---|---|
| HF | Prentice Capital Long/Short Equity Master II LP | 2021-04-27 | 77.4 M | |
| HF | Prentice Capital Long/Short Equity Fund II Ltd | [2019-08-20] | 33.9 M | 10.6 M |
| Filed 2025-07-18 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $5,000,000 · Remaining Indefinite · Duration More than one year · Commission $579,709 · Finder's Fee $225,400 · Net Assets Decline to Disclose | ||||
| HF | Prentice Capital Long/Short Equity Fund LP | [2016-03-28] | 134.9 M | 66.8 M |
| Filed 2025-07-18 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $100,000 · Remaining Indefinite · Duration More than one year · Commission $725,210 · Finder's Fee $225,400 · Net Assets Decline to Disclose | ||||
| PE | Prentice Consumer Partners LP | [2012-02-14] | 47.1 M | 45.1 M |
| Filed 2010-04-14 (D) · Exemption 506, 3(c), 3(c)(7) · Remaining Indefinite · Duration One year or less · Commission $518,088 · Revenue Decline to Disclose | ||||
| HF | Prentice Long/Short Equity Master LP | [2012-02-14] | 134.9 M | 33.2 M |
| Filed 2025-07-18 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $100,000 · Remaining Indefinite · Duration More than one year · Commission $725,210 · Finder's Fee $225,400 · Net Assets Decline to Disclose | ||||
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 0 | 0.0 |
| (b) Individuals (high net worth individuals) | 0 | 0.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 4 | 227.4 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 1 | 1.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 5 | 228.4 |
| By Discretionary | ||
| Discretionary | 5 | 228.4 |
| Non-Discretionary | 0 | 0.0 |
| Total | 5 | 228.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 228.4 | |
| Total | 5 | 228.4 |
| Form D Directors | Role | # Filings | # Firms | 2011 - 2026 |
|---|---|---|---|---|
| Wade Kenny | Director | 86 | 31 | |
| Linburgh Martin | Director | 208 | 26 | |
| John Sutlic | Director | 60 | 11 | |
| Michael Zimmerman | Executive Officer | 24 | 3 | |
| Mario Ciampi | Executive Officer | 7 | 2 | |
| Lauren Gillespie | Director | 2 | 2 | |
| Prentice Capital Management II LP | Promoter | 2 | 2 | |
| Prentice Capital Management LP | Executive Officer | 2 | 1 | |
| Prentice Capital GP LLC | Executive Officer | 1 | 1 | |
| Prentice Capital GP III LLC | Executive Officer | 1 | 1 | |
| View All | ||||
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001326150] | |
| 3 | [0001326150] | |
| 4 | [0001326150] | |
| SC 13D | [0001326150] | |
| SC 13G | [0001326150] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional |
| Fund Types | Hedge Fund, Private Equity |
| Form 3/4/5 Subject | 2011 - 2026 |
|---|---|
| Prentice Capital Management LP | |
| Zimmerman Michael | |
| Gaia Inc | |
| dELiAs Inc | |
| Prendel LLC | |
| Bluefly Inc |
| Insider Transaction (Form 3/4/5) | Date | Action | Shares | Price | Value ($) |
|---|---|---|---|---|---|
|
Gaia Inc GAIA
"Class A Common Stock (""Common Stock"")"
|
2016-07-01 | Disposed to issuer | 2,564,273 | $7.75 | 19,873,116 |
|
Gaia Inc GAIA
Common Stock
|
2016-06-09 | Sell | 3,700 | $7.85 | 29,045 |
|
Gaia Inc GAIA
"Class A Common Stock (""Common Stock"")"
|
2016-06-08 | Sell | 10,055 | $7.85 | 78,932 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-18 | Sell | 550,000 | $0.01 | 5,500 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-18 | Sell | 300,000 | $0.01 | 3,000 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-18 | Sell | 950,000 | $0.01 | 9,500 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-18 | Sell | 200,000 | $0.01 | 2,000 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-18 | Sell | 900,000 | $0.01 | 9,000 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-18 | Sell | 171,429 | $0.01 | 1,714 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-17 | Sell | 950,000 | $0.01 | 9,500 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-17 | Sell | 950,000 | $0.01 | 9,500 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-17 | Sell | 100,000 | $0.01 | 1,000 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-17 | Sell | 100,000 | $0.01 | 1,000 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-17 | Sell | 900,000 | $0.01 | 9,000 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-11 | Sell | 442,616 | $0.01 | 4,426 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-10 | Sell | 625,792 | $0.02 | 12,516 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-09 | Sell | 1,394,843 | $0.02 | 27,897 |
|
dELiAs Inc DLIA
Common Stock
|
2014-12-05 | Conversion | 2,500,000 | ||
|
dELiAs Inc DLIA
Series B Convertible Preferred Stock · derivative
|
2014-12-05 | Conversion | 20,000 | ||
|
Bluefly Inc BFLY
Common Stock
|
2013-05-23 | Sell | 3,371,959 | $0.01 | 33,720 |
| showing 20 of 21 most recent transactions | |||||
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|---|---|---|
|
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241.5 M | |
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|
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|
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TX | 224.6 M |
|
KVP Capital Advisors LP
✚
|
220.9 M | |
|
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✚
|
OH | 215.8 M |
|
JCSD Capital LLC
✚
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CA | 214.6 M |