Prentice Capital Management LP

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Prentice Capital Management LP
CRD #161178
SEC #801-113244
CIK #0001326150
AUM 228.4 M (2026-03-31)
Employees 6 (50% Investors, 0% Brokers)
Fees
Minimum
Phone203-302-2432
Address100 West Putnam Avenue
Greenwich, CT 06830
Source [IAPD] [EDGAR]
Total AUM ($M)
90072054036018002010201520212027
Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure]
FEES AND COMPENSATION

Fund Fees and Expenses

        Management Fee

               Investors in the Funds bear a management fee, payable quarterly in advance,
in an amount equal to 0.4375% (1.75% per annum) of the net asset value of such
investor's interests. The management fee will be prorated for any capital contribution or
withdrawal by an investor that is effective other than as of the first day of a quarter.

        Incentive Allocation

                Generally, at the end of each fiscal year of each Fund, the Investment Adviser
or its affiliates are entitled to an incentive allocation (the "Incentive Allocation") in an
amount e q u a l t o 18.5% of the net capital appreciation (which includes both realized gains
and losses and unrealized appreciation and depreciation of securities) allocated to a Fund
investor's capital account for such fiscal year after deducting the management fee debited to
such investor's capital account for such fiscal year, subject to a high water mark.

                In the event that a Fund is terminated or an investor withdraws other than at the
end of a fiscal year, then for purposes of determining the incentive allocation allocable at such
time to the Investment Adviser or its affiliates, net capital appreciation will be determined as
if such dates were the end of the fiscal year, subject to certain adjustments. The Investment
Adviser may waive, reduce or calculate differently the management fee or incentive allocation
with respect to certain Fund investors.

        Additional Fees and Expenses

                 The Funds bear their own expenses including, without limitation, investment-
related expenses (e.g., brokerage commissions, research-related expenses (including, news and
quotation equipment and services, expenses associated with attending consumer and/or retail
conferences and seminars and travel, lodging and other expenses incurred in connection with
meeting members of management of existing or prospective investment targets), clearing and
settlement charges, custodial fees, interest expenses, expenses relating to consultants,
attorneys, brokers or other professionals or advisors who provide research, advice or due
diligence services with regard to investments, appraisal fees and expenses and investment
banking expenses), computer hardware and software and related technology services (including
hardware and software used to route trade orders and hardware and software relating to internal
portfolio systems) and expenses associated with installing computers, cable and telephone lines
and equipment, investment-related travel expenses, legal expenses, accounting, audit, tax
preparation and other tax-related expenses (including preparation costs of financial statements,
tax returns and reports to investors), expenses relating to obtaining liability insurance for
directors and officers, the Investment Adviser, its affiliates and their respective partners and
members, entity-level taxes, organizational expenses, printing and mailing costs, expenses
relating to the offer and sale of interests (including travel and other expenses related to meetings
with prospective investors), the management fee, administration fees and related costs
(including fees to the administrator), extraordinary expenses and other expenses associated

 {00428552.DOCX; 1}                                    2

with the operation of the Funds, as determined by the general partner or Investment Adviser,
as applicable.

SMA and/or Sub-Advisory Fees and Expenses

The Firm and SMA Clients will negotiate the terms of any advisory fees Performance related
compensation applicable to SMA Clients are calculated inclusive of realized and unrealized
gains of the relevant account. Advisory fees and performance related compensation terms are
memorialized in each Clients IMA. Performance related compensation applicable to SMA
Clients is payable upon the end of each fiscal year and will be prorated if the SMA account is
terminated prior to year-end.

 {00428552.DOCX; 1}                                 3
Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure]
TYPES OF CLIENTS

               As described above, the Investment Adviser offers investment advice to
privately placed pooled investment vehicles as well as SMAs.

 {00428552.DOCX; 1}                            5
Sector Form 13F Holdings Value ($M)
Snap Inc 9.8
Social Capital Hedosophia Holdings Corp II 7.5
NextNav Inc 6.9
JetBlue Airways Corp 3.7
Peloton Interactive Inc 3.1
Callaway Golf Co 2.0
Frontier Group Holdings Inc 1.9
Fermi Inc 1.6
AMR Corp 1.5
GoPro Inc 1.4
View All
Holdings by Sector ($M)
50040030020010002013201720222027
Type Form D Funds Date Sold AUM
HF Prentice Capital Long/Short Equity Master II LP 2021-04-27 77.4 M
HF Prentice Capital Long/Short Equity Fund II Ltd [2019-08-20] 33.9 M 10.6 M
Filed 2025-07-18 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $5,000,000 · Remaining Indefinite · Duration More than one year · Commission $579,709 · Finder's Fee $225,400 · Net Assets Decline to Disclose
HF Prentice Capital Long/Short Equity Fund LP [2016-03-28] 134.9 M 66.8 M
Filed 2025-07-18 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $100,000 · Remaining Indefinite · Duration More than one year · Commission $725,210 · Finder's Fee $225,400 · Net Assets Decline to Disclose
PE Prentice Consumer Partners LP [2012-02-14] 47.1 M 45.1 M
Filed 2010-04-14 (D) · Exemption 506, 3(c), 3(c)(7) · Remaining Indefinite · Duration One year or less · Commission $518,088 · Revenue Decline to Disclose
HF Prentice Long/Short Equity Master LP [2012-02-14] 134.9 M 33.2 M
Filed 2025-07-18 (D/A) · Exemption 506(b), 3(c), 3(c)(7) · Minimum $100,000 · Remaining Indefinite · Duration More than one year · Commission $725,210 · Finder's Fee $225,400 · Net Assets Decline to Disclose
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 0 0.0
(b) Individuals (high net worth individuals) 0 0.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 4 227.4
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 1 1.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 5 228.4
By Discretionary
Discretionary 5 228.4
Non-Discretionary 0 0.0
Total 5 228.4
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 228.4
Total 5 228.4
Form D Directors Role # Filings # Firms 2011 - 2026
Wade Kenny Director 86 31
Linburgh Martin Director 208 26
John Sutlic Director 60 11
Michael Zimmerman Executive Officer 24 3
Mario Ciampi Executive Officer 7 2
Lauren Gillespie Director 2 2
Prentice Capital Management II LP Promoter 2 2
Prentice Capital Management LP Executive Officer 2 1
Prentice Capital GP LLC Executive Officer 1 1
Prentice Capital GP III LLC Executive Officer 1 1
View All
EDGAR Form CIK 2011 - 2026
13F-HR [0001326150]
3 [0001326150]
4 [0001326150]
SC 13D [0001326150]
SC 13G [0001326150]
Form 13D/13G Filer Form 13D/13G Subject Filed
Prentice Capital Management LP Smiledirectclub Inc [2022-03-02]
Prentice Capital Management LP Immunome Inc [2021-12-03]
Prentice Capital Management LP Groupon Inc [2021-09-27]
Prentice Capital Management LP Abercrombie & Fitch Co /DE/ [2020-03-20]
Prentice Capital Management LP GoPro Inc [2019-08-05]
Prentice Capital Management LP Bebe Stores Inc [2016-11-04]
Prentice Capital Management LP Bebe Stores Inc [2016-03-04]
Prentice Capital Management LP Bebe Stores Inc [2016-02-24]
Prentice Capital Management LP Jakks Pacific Inc [2014-06-09]
Prentice Capital Management LP Coldwater Creek Inc [2013-02-15]
View All
Firm Profile (Form ADV)
ServesInstitutional
Fund TypesHedge Fund, Private Equity
Form 3/4/5 Subject 2011 - 2026
Prentice Capital Management LP
Zimmerman Michael
Gaia Inc
dELiAs Inc
Prendel LLC
Bluefly Inc
Insider Transaction (Form 3/4/5) Date Action Shares Price Value ($)
Gaia Inc GAIA
"Class A Common Stock (""Common Stock"")"
2016-07-01 Disposed to issuer 2,564,273 $7.75 19,873,116
Gaia Inc GAIA
Common Stock
2016-06-09 Sell 3,700 $7.85 29,045
Gaia Inc GAIA
"Class A Common Stock (""Common Stock"")"
2016-06-08 Sell 10,055 $7.85 78,932
dELiAs Inc DLIA
Common Stock
2014-12-18 Sell 550,000 $0.01 5,500
dELiAs Inc DLIA
Common Stock
2014-12-18 Sell 300,000 $0.01 3,000
dELiAs Inc DLIA
Common Stock
2014-12-18 Sell 950,000 $0.01 9,500
dELiAs Inc DLIA
Common Stock
2014-12-18 Sell 200,000 $0.01 2,000
dELiAs Inc DLIA
Common Stock
2014-12-18 Sell 900,000 $0.01 9,000
dELiAs Inc DLIA
Common Stock
2014-12-18 Sell 171,429 $0.01 1,714
dELiAs Inc DLIA
Common Stock
2014-12-17 Sell 950,000 $0.01 9,500
dELiAs Inc DLIA
Common Stock
2014-12-17 Sell 950,000 $0.01 9,500
dELiAs Inc DLIA
Common Stock
2014-12-17 Sell 100,000 $0.01 1,000
dELiAs Inc DLIA
Common Stock
2014-12-17 Sell 100,000 $0.01 1,000
dELiAs Inc DLIA
Common Stock
2014-12-17 Sell 900,000 $0.01 9,000
dELiAs Inc DLIA
Common Stock
2014-12-11 Sell 442,616 $0.01 4,426
dELiAs Inc DLIA
Common Stock
2014-12-10 Sell 625,792 $0.02 12,516
dELiAs Inc DLIA
Common Stock
2014-12-09 Sell 1,394,843 $0.02 27,897
dELiAs Inc DLIA
Common Stock
2014-12-05 Conversion 2,500,000
dELiAs Inc DLIA
Series B Convertible Preferred Stock · derivative
2014-12-05 Conversion 20,000
Bluefly Inc BFLY
Common Stock
2013-05-23 Sell 3,371,959 $0.01 33,720
showing 20 of 21 most recent transactions
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