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| Promontory Financial Planning LLC
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| CRD # | 153666 |
| SEC # | 801-114494 |
| CIK # | |
| AUM | 319.0 M (2026-02-20) |
| Employees | 12 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 801-513-2545 |
| Address | 240 N East Promontory Suite 200 Farmington, UT 84025 |
| Source | [IAPD] [Website] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (2/20/2026) [Brochure] |
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Item 5: FEES AND COMPENSATION
Investment Advisory Fees for Asset Management Services
Documents and fee schedules will be given to the client in an advisory agreement engagement letter. This will
disclose fees along with the application and Form ADV brochure.
Fees and account minimums may be negotiable based on such factors as portfolio size, and aggregate
amount invested with specific investment management programs as well as the simplicity of the asset
allocation, implementation, or services required. Promontory Financial Planning charges no more than 2%
annually for accounts. Fees may be reduced based upon specific asset levels maintained by the client
through Promontory. Fees and corresponding reductions are detailed for each account in the Investment
Advisory Services Agreement signed by the client at the time that investment accounts are opened. Fees paid to
Promontory for investment advisory services are separate and distinct from the fees and expenses charged by
the mutual funds, money managers, exchange traded funds or custodians and insurance or annuity contracts.
These fees and expenses are described in each investment prospectus, Form ADV and/or separate account Form
ADV Schedule H. These fees may include a fund or separate account management fee and or other fund
expenses. The client should review the fees charged by the managers, the custodians, and insurance companies,
the mutual funds, exchanged traded funds and the fees charged by Promontory to fully understand the total
amount of fees to be paid by the client and to thereby evaluate the advisory services being provided.
The client may terminate the Investment Advisory Agreement and receive a full refund of any
investment advisory fee incurred within five business days from the date of the agreement by sending
written notice to Promontory. This notice must be received by Promontory in this five-day period. The Client
understands that if the agreement is terminated, their investment could be higher or lower than the original
amount deposited based upon changes in market value during this period. After the five-day period, either the
Client or the Advisor may cancel the Agreement by ten (10) days written notice. Any fees paid to Promontory
will then be based on a pro-rated basis. Fees pro-rated will be on a daily basis.
Promontory is compensated directly from the clients account for discretionary asset management services.
Promontory does not have custody of any client account. The Custodian (SEI Private Trust Company, Charles
Schwab, MG Trust, and Capital Group) deducts the fee according to the agreed upon fee schedule on the advisory
agreement which is also on the client application.
Promontory Financial Planning, LLC | Page 6 of 38
The custodian then sends an ACH payment to Promontory bank account. The fees are calculated and withdrawn
from the Client’s account(s) each quarter to Promontory from the custodian. The above-mentioned custodians
will send a quarterly statement which documents the amount of the fee, the value of the client's assets upon
which the fee was based, the specific manner in which the fee was calculated, and the time period of the fee. If
custodian does not comply with these custodial fee requirements, Promontory will invoice the client quarterly
with the same specifications on the invoice.
Other fees such as transaction, purchase or redemption fees associated with the specific custodian or security
may apply and are outside of the above Asset Management fee schedule. Partial payments up to the date of
termination will be deducted for accounts closing prior to quarter end. As a fiduciary, Promontory considers the
“total cost” before making a specific recommendation. The Client will also execute paperwork allowing the
custodian to deduct the Promontory advisory fee from the Client’s account, as discussed in the Fees and
Compensation section on page 5 of this FIRM BROCHURE. However, Promontory will not have authority to
make any other withdrawals from the Client’s account(s). Each Investment Advisors Representatives may have
a slightly different fee schedules given the clients they serve. Please see your Advisory Agreement and
application for your exact fee schedule along with quarterly or monthly statements for fee breakdowns.
Promontory fees are reasonable for financial planning and investment management. However, lower fees for
comparable services may be available from other sources.
Planning Fees:
For Clients that only want a plan without Asset Management, Promontory provides financial planning for a fee.
These fees are non-negotiable. The fee’s calculation is based on a non-negotiable $150 per hour rate. As the
Client’s need for sophisticated planning increases, so does the fee. Consideration for tax management and
estate planning, meeting with clients’ other advisors (CPA, Attorney, Agent, etc.) will add to the time
involvement of Promontory. An estimate for total hours will be determined at the start of the advisory
relationship. Half of the estimated fee may be due upon signing the agreement, with the balance due upon
presentation of the plan to the Client. Typically, the financial plan will be presented to the client within 30 days
of the contract date, provided the necessary information is provided. Fees are paid by check. The client and or
Promontory may terminate this planning contract upon written notice to the other party. If the agreement is
terminated prior to services being rendered for billed hours, prospective clients will be refunded for hours not
used.
Consultation Fees:
Promontory may also charge hourly fees for consultation with clients outside the above-mentioned financial
planning process. The hourly, non-negotiable rate charged for consulting is $150.
Fixed Fee Arrangements:
Promontory may enter a fixed fee arrangement with clients on a set dollar amount for financial planning
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/20/2026) [Brochure] |
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ITEM 7: TYPES OF CLIENTS
Promontory provides advisory services to various types of clients, including individuals, trusts and estates,
small businesses and non-profit organizations. The majority of Promontory’s Clients are individuals seeking
planning and management services for their personal accounts. Financial Planning can be provided regardless
of account values, but Asset Management services are restricted to those with a minimum account value of
$100,000. Promontory may waive the minimum requirement for select situations.
Promontory Financial Planning, LLC | Page 8 of 38 |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 500 | 205.0 |
| (b) Individuals (high net worth individuals) | 65 | 110.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 5 | 4.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 570 | 319.0 |
| By Discretionary | ||
| Discretionary | 570 | 319.0 |
| Non-Discretionary | 0 | 0.0 |
| Total | 570 | 319.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 319.0 | |
| Total | 570 | 319.0 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Vista Finance LLC
✚
|
MO | 320.0 M |
|
Secura Financial LLC
✚
|
CA | 319.9 M |
|
Lantern Wealth Advisors LLC
✚
|
NY | 319.9 M |
|
Alpha Wealth Management and Planning LLC
✚
|
CA | 319.6 M |
|
Optivest Inc
✚
|
CA | 319.4 M |
|
Antoine Williams & Associates Wealth Management LLC
✚
|
VT | 318.9 M |
|
Breen Wealth Management LLC
✚
|
CA | 318.8 M |
|
Phillip B White Co Inc
✚
|
CA | 318.7 M |
|
Plagens & Taylor Wealth Management LLC
✚
|
TX | 318.3 M |
|
Carlson Financial Inc
✚
|
OR | 318.0 M |