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| Ricketts Financial LLC
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| CRD # | 309381 |
| SEC # | 801-118963 |
| CIK # | |
| AUM | 314.0 M (2026-03-26) |
| Employees | 3 (33% Investors, 33% Brokers) |
| Fees | |
| Minimum | |
| Phone | 502-396-4055 |
| Address | 4360 Brownsboro Road Louisville, KY 40207 |
| Source | [IAPD] [Website] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/26/2026) [Brochure] |
|---|
Item 5. Fees and Compensation
Ricketts Financial offers services on a fee basis based upon assets under management or advisement.
Additionally, certain of the Firm’s Supervised Persons, in their individual capacities, offers securities
brokerage services and/or insurance products under a separate commission-based arrangement.
Investment and Wealth Management Fees
Ricketts Financial offers investment management and wealth management services for an annual fee based
on the amount of assets under the Firm’s management. This management fee varies between 25 and 125
basis points (0.25% – 1.25%), depending upon the size and composition of a client’s portfolio, the type and
amount of services rendered and the individual(s) providing the services.
The annual fee is prorated and charged quarterly, in advance, based upon the market value of the assets
being managed or advised by Ricketts Financial on the last day of the previous quarter. If assets are
deposited into or withdrawn from an account after the inception of a billing period, the fee payable with
respect to such assets is not adjusted to reflect the interim change in portfolio value. The Firm includes
cash in a client’s account in determining the valuation for billing purposes. The Firm may, in its sole
discretion, not include cash in determining the fee, especially where a client has a high percentage of cash
for reasons other than the Firm's investment management decision. For the initial period of an engagement,
the fee is calculated on a pro rata basis. In the event the advisory agreement is terminated, the fee for the
final billing period is prorated through the effective date of the termination and the outstanding or unearned
portion of the fee is charged or refunded to the client, as appropriate.
Additionally, for asset management services the Firm provides with respect to certain client holdings (e.g.,
held-away assets, accommodation accounts, alternative investments, etc.), Ricketts Financial can negotiate
a fee rate that differs from the range set forth above. Clients are advised that a conflict of interest exists for
the Firm to recommend that clients engage Ricketts Financial for additional services for compensation,
including rolling over retirement accounts or moving other assets to the Firm’s management. Clients retain
absolute discretion over all decisions regarding engaging the Firm and are under no obligation to act upon
any of the recommendations.
Retirement Plan Consulting Fees
Ricketts Financial charges an asset based fee to provide clients with retirement plan consulting services.
Each engagement is individually negotiated and tailored to accommodate the needs of the individual plan
sponsor, as memorialized in the Agreement. These fees vary, based on the scope of the services to be
rendered, and ranges similar to the management fees (0.25% – 1.25%), depending upon services provided
and the amount of assets to be advised on.
Page | 7 © MarketCounsel 2026
Disclosure Brochure Ricketts Financial, LLC
Fee Discretion
Ricketts Financial may, in its sole discretion, negotiate to charge a lesser fee based upon certain criteria,
such as anticipated future earning capacity, anticipated future additional assets, dollar amount of assets to
be managed, related accounts, account composition, pre-existing/legacy client relationship, account
retention, pro bono activities, or competitive purposes.
Additional Fees and Expenses
In addition to the advisory fees paid to Ricketts Financial, clients also incur certain charges imposed by
other third parties, such as broker-dealers, custodians, trust companies, banks and other financial institutions
(collectively “Financial Institutions”). These additional charges include securities brokerage commissions,
transaction fees, custodial fees, fees charged by the Independent Managers, margin and other borrowing
costs, charges imposed directly by a mutual fund or ETF in a client’s account, as disclosed in the fund’s
prospectus (e.g., fund management fees and other fund expenses), deferred sales charges, odd-lot
differentials, transfer taxes, wire transfer and electronic fund fees, and other fees and taxes on brokerage
accounts and securities transactions. The Firm’s brokerage practices are described at length in Item 12,
below.
Direct Fee Debit
Clients provide Ricketts Financial and/or certain Independent Managers with the authority to directly debit
their accounts for payment of the investment advisory fees. The Financial Institutions that act as the
qualified custodian for client accounts, from which the Firm retains the authority to directly deduct fees,
have agreed to send statements to clients not less than quarterly detailing all account transactions, including
any amounts paid to Ricketts Financial.
Use of Margin
Ricketts Financial can recommend that certain clients utilize margin in the client’s investment portfolio or
other borrowing. Ricketts Financial only recommends such borrowing for non-investment needs, such as
bridge loans and other financing needs. Client’s may also choose (without the Firm’s advice) to use margin
or other borrowing for investment purposes. The Firm’s fees are determined based upon the value of the
assets being managed gross of any margin or borrowing.
Page | 8 © MarketCounsel 2026
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/26/2026) [Brochure] |
|---|
Item 7. Types of Clients
Ricketts Financial offers services to individuals, trusts, estates, corporations and other business entities, and
pension and profit sharing plans. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 66 | 13.9 |
| (b) Individuals (high net worth individuals) | 49 | 295.4 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 4.7 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 288 | 314.0 |
| By Discretionary | ||
| Discretionary | 287 | 309.3 |
| Non-Discretionary | 1 | 4.7 |
| Total | 288 | 314.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 314.0 | |
| Total | 288 | 314.0 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Twin Lakes Capital Management LLC
✚
|
CA | 314.7 M |
|
Vista Advisor Group LLC
✚
|
CA | 314.6 M |
|
Define Financial LLC
✚
|
CA | 314.6 M |
|
Bernard Wealth Management Corp
✚
|
MI | 314.2 M |
|
Tieton Capital Management LLC
✚
|
WA | 314.0 M |
|
Certified Tax Service Inc
✚
|
IL | 313.9 M |
|
Paradigm Strategies in Wealth Management LLC
✚
|
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|
Trust Advisory Group Ltd
✚
|
AL | 313.5 M |
|
Carolina Wealth Advisors LLC
✚
|
SC | 313.4 M |
|
Melone Private Wealth LLC
✚
|
MI | 313.2 M |