Sterling Financial Group Inc

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Assets, Funds, Holdings

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Sterling Financial Group Inc
CRD #300327
SEC #801-114827
CIK #0001991301, 0001509873
AUM $361.3 M (2025-06-30)
Employees 7 (57% Investors, 0% Brokers)
Phone626-440-9192
Address201 S Lake Avenue
Pasadena, CA 91101
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn]
Total AUM ($M)
4003202401608002011201620212026
Sector Form 13F Holdings Value ($M)
SPDR Gold Trust 10.8
Canadian National Railway Co 5.3
Alphabet Inc 4.8
McGraw-hill Companies Inc 4.7
Canadian Pacific Railway Ltd/Cn 4.6
Moodys Corp /DE/ 4.6
Microsoft Corp 4.5
General Electric Co 4.5
VISA Inc 4.3
Cameco Corp 3.3
View All
Holdings by Sector ($M)
3502802101407002012201620212026
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 117 45.1
(b) Individuals (high net worth individuals) 83 315.2
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 2 0.9
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 1 0.1
(n) Other 0 0.0
Total 580 361.3
By Discretionary
Discretionary 548 349.5
Non-Discretionary 32 11.8
Total 580 361.3
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 361.3
Total 580 361.3
EDGAR Form CIK 2011 - 2025
13F-HR [0001509873]
13F-HR [0001991301]
Comparable Firms State AUM ($B)
Eagle Wealth Management Group Inc
CA 0.4
Second Half Financial Partners LLC
FL 0.4
Keener Financial Planning LLC
TX 0.4
Grove Street Fiduciary LLC
NH 0.4
DEW Wealth Management LLC
AZ 0.4
Mountain Hill Investment Partners
NJ 0.4
Professional Financial Advisors Inc
PA 0.4
Rossby Financial LLC
FL 0.4
Sage Financial Management Group Inc
VA 0.4
Union Square Investment Co
CA 0.4
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