Strategy Financial Services LLC

ITEM 5: FEES AND COMPENSATION
A. Advisory Fees

Financial Consulting Fees
Financial Consulting Services are provided at an hourly fee of $350 per hour, to be paid directly
by the client (i.e., such fees are not billed to the client’s account). While Strategy Financial
generally bills its hourly fees upon delivery of the requested services, Strategy Financial reserves
the right to request a deposit of one-half of the estimated total hourly fee upon the client’s
execution of the Financial Consulting Agreement, with the balance due upon delivery of the
requested services. Notwithstanding the previous sentence, Strategy Financial does not require
prepayment of more than $1,200 per client six months or more in advance. In certain
circumstances, all fees may be negotiable.

Strategy Financial may waive or reduce current or future financial consulting fees for clients who
engage Strategy Financial or its IARs for other services. In addition, certain affiliated persons of
Strategy Financial and family members and personal acquaintances of Strategy Financial's
affiliated persons may receive financial consultation services at a discounted rate which is not
available to advisory clients generally.

The Financial Consulting Agreement automatically terminates upon delivery of the requested
Financial Consulting Services. Prior to the delivery of the requested services, either Strategy
Financial or the client may terminate the Financial Consulting Agreement at any time with
written notice to the other. If the Agreement is terminated, all fees due from the Client at the time
of termination are due and payable immediately. Advisor will refund any unearned, prepaid fees
within thirty days of termination. All financial consulting services requested will be completed
within 6 months of the time the agreement is signed or the Client will receive a refund of
unearned fees.

Investment Management Fees
Strategy Financial charges fees based on a percentage of assets under management. The specific
fees charged by the Firm for its advisory services will be outlined in each client’s written
Investment Advisory Agreement.

Strategy Financial Services, LLC
Form ADV Part 2A

Strategy Financial generally charges an annual asset management fee billed monthly in arrears
(after services are provided). The fee is based on the average daily market value of the account’s
assets under management (AUM) during the preceding calendar month. Asset management fees
are calculated and paid monthly based on the following annual percentages:

Firm Fees (including Sub-Advisor Fees paid by Strategy Financial) – Maximum Asset-Based
Fee Schedule

                          Assets Under         Annual Fee Rate -    Monthly Fee
                          Management           Total Fee Paid to     Rate (to 4
                                               Strategy Financial    decimals)
                     Under $1,000,000               1.80%%           0.1500%
                     $1,000,000 - $2,999,999         1.55%           0.1292%
                     $3,000,000 and above            1.30%           0.1083%

The fees above are not tiered, meaning that the total fee charged changes when clients cross the
fee threshold(s) shown above. This can result in a meaningful overall fee change even though
assets under management did not change materially. For example, a client with $999,999 under
management would pay total advisory and sub-advisors fees based on an annual rate of 1.80%,
while a client with $1,000,000 would pay total advisory and sub-advisory fees based on 1.55%.
Similarly, a client with $3 million under management would pay fees based on an annual rate of
1.30%, but if the average daily market value dropped to $2,999,999, the annual fee rate would
increase to 1.55% for that month.

The schedule above includes Sub-Advisor fees paid on your behalf by Strategy Financial, but
does not include any fees or charges assessed by the custodian holding client assets. Actual fees
charged are detailed in the Strategy Financial Agreement, and the custodial agreement. Total
asset-based advisory fees assessed by Strategy Financial will not exceed 1.80%. Please refer to
Item C. Other Fees and Expenses, below, for additional details regarding other fees that may be
applicable in the management of client accounts.

In addition to the above asset-based fee schedule, we may recommend AE Wealth
Management’s Direct Indexing models for certain client accounts. We may choose Direct
Indexing for a portion of client assets that may, for example, otherwise be allocated to an ETF
that tracks a particular index. With Direct Indexing, the Sub-Advisor selects some portion of the
individual securities that are tracked by the index and purchases those securities for client
portfolios using the Direct Indexing models. A primary benefit of Direct Indexing is that it
allows clients to sell a security at a loss to offset capital gains on other assets in that tax year.
Selling a security to realize a loss and replacing the security with a new security is known as tax-
loss harvesting. When clients own a mutual funds or ETF that tracks an index, they can’t
recognize losses on individual holdings within that fund or ETF. Direct Indexing, though,
permits some additional flexibility with respect to the securities owned and, where tax-harvesting
is involved, may permit greater tax savings. We recommend two Direct Indexing models: AE
Direct Flex and AE Direct Flex + Harvesting. AE Direct Flex has a $250,000 minimum per
account and AE Direct Flex + Harvesting has a $500,000 minimum per account. The same asset-
based fees described in the chart above also apply to Direct Indexing models, but there are flat
annual fees applied, as well. For AE Direct Flex, each account allocated to the model will be
charged $250 per year, assessed monthly in arrears. For AE Direct Flex + Harvesting, each

Strategy Financial Services, LLC
Form ADV Part 2A
...

ITEM 7: TYPES OF CLIENTS
Strategy Financial provides investment advisory services to individuals, high net-worth
individuals, pension and profit sharing plans, trusts, estates, charitable organizations, and
corporations. For its investment management services, Strategy Financial generally requires a
minimum of $100,000 of assets under management for an individual account. Strategy Financial
may waive this minimum at its sole discretion.

Strategy Financial Services, LLC
Form ADV Part 2A

There may be times when certain restrictions are placed by a client, which prevents Strategy
Financial from accepting or continuing to manage the client account. Strategy Financial reserves
the right to not accept and/or terminate management of a client’s account if it feels that the client
imposed restrictions would limit or prevent it from meeting and/or maintaining the account’s
overall investment strategy.