SWP Financial LLC

-

Assets, Funds, Holdings

Home | Sign Up | Log In
New Features
Latest Fund Raises
Related People
Fund Service Providers
Startup & Company Raises
List of Funds
Boston Firms
Boston Hedge Funds
Cornell Alumni Firms
CalPERS Portfolio
NYSCRF Portfolio
User Guide
Regulatory AUM vs AUM
LP Portfolios
Related Firms
Build a Portfolio
Comprehensive Search
Keyboard
SWP Financial LLC
CRD #327885
SEC #801-128911
CIK #0002098300, 0002014200
AUM 239.4 M (2026-04-22)
Employees 4 (75% Investors, 50% Brokers)
Fees
Minimum
Phone858-768-0096
Address171 Saxony Road
Encinitas, CA 92024
Source [IAPD] [EDGAR] [Website] [Facebook]
Total AUM ($M)
2502001501005002010201520212027
Fees and Compensation — Form ADV Part 2A (7/14/2026) [Brochure]
Item 5 – Fees and Compensation

The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into a written
agreement with the Advisor.

A. Fees for Advisory Services
Investment Management Services
Investment advisory fees are paid monthly, at the end of each month pursuant to the terms of the investment advisory
agreement. Investment advisory fees are based on the average daily balance of the market value of assets under
management at the end of the month. Investment advisory fees range from up to 1.50% annually based on several
factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the
overall relationship with the Advisor. Relationships with multiple objectives, specific reporting requirements, portfolio
restrictions and other complexities may be charged a higher fee.

The investment advisory fee in the first month of service is prorated from the inception date of the account[s] to the
end of the first month. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed by
SWP will be independently valued by the Custodian. The Advisor will conduct periodic reviews of the Custodian’s
valuation to ensure accurate billing.

Use of Independent Managers – As noted in Item 4, the Advisor may implement all or a portion of a Client’s
investment portfolio utilizing one or more Independent Managers. To eliminate any conflict of interest, the Advisor
does not earn any compensation from an Independent Manager. The Advisor will only earn its investment advisory
fee as described above. The Advisor will allocate a portion of the advisory fee collected to the Independent
Manager pursuant to the terms of the executed agreement between the Advisor and the Independent Manager.
The total blended fee, including the Advisor’s fee and the Independent Manager’s fee, will not exceed 2.00 %
annually.

The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and other
related costs and expenses described in Item 5.C below, which may be incurred by the Client. However, the Advisor
shall not receive any portion of these commissions, fees, and costs.

Financial Planning Services
SWP offers financial planning services for a fixed engagement fee ranging up to $25,000 per engagement. Fees may
be negotiable based on the nature and complexity of the services to be provided and the overall relationship with the
Advisor. An estimate for total costs will be determined prior to engaging for these services.

B. Fee Billing
Investment Management Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at the
Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted from
                                                   Salient Wealth Planning
                                      171 Saxony Road; Suite #211, Encinitas, CA 92024
                                                    Phone: (858) 768-0096
                                           https://www.salientwealthplanning.com/

the Client’s account[s] at the respective month end date. The amount due is calculated as follows: [(billable market
value x annual rate) / 365] x effective days in the billing period. The billable market value is determined by the sum of
daily market values in the billing period, divided by the number of business days in the billing period. Clients will be
provided with a statement, at least quarterly, from the Custodian reflecting deduction of the investment advisory fee.
Clients provide written authorization permitting advisory fees to be deducted by SWP to be paid directly from their
account[s] held by the Custodian as part of the investment advisory agreement and separate account forms provided
by the Custodian.

Use of Independent Managers – For Client accounts implemented through an Independent Manager, the Client’s
overall fees may include SWP’s investment advisory fee (as noted above) plus investment management fees
and/or platform fees charged by the Independent Manager[s], as applicable. In certain instances, the Independent
Manager or the Advisor may assume responsibility for calculating the Client’s fees and deduct all fees from the
Client’s account[s].

Financial Planning Services
Financial planning fees may be invoiced up to one hundred percent (100%) of the expected total fee upon execution
of the financial planning agreement.

C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than SWP, in connection with investments
made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities execution fees
charged by the Custodian, as applicable. The Advisor's recommended Custodian does not charge securities
transaction fees for ETF and equity trades in a Client's account, provided that the account meets the terms and
conditions of the Custodian's brokerage requirements. However, the Custodian typically charges for mutual funds
and other types of investments. The fees charged by SWP are separate and distinct from these custody and
execution fees.

In addition, all fees paid to SWP for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in
each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds,
other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a possible
...
Account Minimums and Types of Clients — Form ADV Part 2A (7/14/2026) [Brochure]
Item 7 – Types of Clients

SWP offers investment advisory services to individuals, high net worth individuals, trusts, estates and businesses.
SWP generally requires a minimum relationship size of $500,000 to effectively implement its investment process.
Sector Form 13F Holdings Value ($M)
Microsoft Corp 7.8
Apple Inc 6.1
Broadcom Inc 6.0
Alphabet Inc 5.5
International Business Machines Corp 4.8
Facebook Inc 4.6
United Rentals Inc /DE 4.2
Philip Morris International Inc 4.1
Oracle Corp 4.0
AMB Property Corp 4.0
View All
Holdings by Sector ($M)
200160120804002024202520262027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 140 92.3
(b) Individuals (high net worth individuals) 53 147.0
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 817 239.4
By Discretionary
Discretionary 576 194.7
Non-Discretionary 241 44.6
Total 817 239.4
By Non-United States Persons
Non-United States Persons 2.4
United States Persons 236.9
Total 817 239.4
EDGAR Form CIK 2011 - 2026
13F-HR [0002014200]
13F-HR [0002098300]
Firm Profile (Form ADV)
ServesInstitutional, Retail
Comparable Firms State AUM
Loyola Asset Management LLC
FL 239.9 M
Marest Capital LLC
CA 239.8 M
Brewster Financial Planning LLC
NY 239.7 M
E6 Portfolios
UT 239.4 M
Brian Low Financial Group LLC
LA 239.3 M
Galleria Financial Advisors LLC
GA 239.2 M
Driven Investments LLC
239.2 M
SAOS Capital LLC
SC 239.1 M
Street Capital Partners LLC
IN 238.9 M
Snowcap Capital Management LLC
TX 238.9 M
Terms | Privacy | Providers | Companies | Guide
tony@aum13f.com