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| SWP Financial LLC
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| CRD # | 327885 |
| SEC # | 801-128911 |
| CIK # | 0002098300, 0002014200 |
| AUM | 239.4 M (2026-04-22) |
| Employees | 4 (75% Investors, 50% Brokers) |
| Fees | |
| Minimum | |
| Phone | 858-768-0096 |
| Address | 171 Saxony Road Encinitas, CA 92024 |
| Source | [IAPD] [EDGAR] [Website] [Facebook] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (7/14/2026) [Brochure] |
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Item 5 – Fees and Compensation
The following paragraphs detail the fee structure and compensation methodology for services provided by the
Advisor. Each Client engaging the Advisor for services described herein shall be required to enter into a written
agreement with the Advisor.
A. Fees for Advisory Services
Investment Management Services
Investment advisory fees are paid monthly, at the end of each month pursuant to the terms of the investment advisory
agreement. Investment advisory fees are based on the average daily balance of the market value of assets under
management at the end of the month. Investment advisory fees range from up to 1.50% annually based on several
factors, including: the scope and complexity of the services to be provided; the level of assets to be managed; and the
overall relationship with the Advisor. Relationships with multiple objectives, specific reporting requirements, portfolio
restrictions and other complexities may be charged a higher fee.
The investment advisory fee in the first month of service is prorated from the inception date of the account[s] to the
end of the first month. Fees may be negotiable at the sole discretion of the Advisor. The Client’s fees will take into
consideration the aggregate assets under management with the Advisor. All securities held in accounts managed by
SWP will be independently valued by the Custodian. The Advisor will conduct periodic reviews of the Custodian’s
valuation to ensure accurate billing.
Use of Independent Managers – As noted in Item 4, the Advisor may implement all or a portion of a Client’s
investment portfolio utilizing one or more Independent Managers. To eliminate any conflict of interest, the Advisor
does not earn any compensation from an Independent Manager. The Advisor will only earn its investment advisory
fee as described above. The Advisor will allocate a portion of the advisory fee collected to the Independent
Manager pursuant to the terms of the executed agreement between the Advisor and the Independent Manager.
The total blended fee, including the Advisor’s fee and the Independent Manager’s fee, will not exceed 2.00 %
annually.
The Advisor’s fee is exclusive of, and in addition to any applicable securities transaction and custody fees, and other
related costs and expenses described in Item 5.C below, which may be incurred by the Client. However, the Advisor
shall not receive any portion of these commissions, fees, and costs.
Financial Planning Services
SWP offers financial planning services for a fixed engagement fee ranging up to $25,000 per engagement. Fees may
be negotiable based on the nature and complexity of the services to be provided and the overall relationship with the
Advisor. An estimate for total costs will be determined prior to engaging for these services.
B. Fee Billing
Investment Management Services
Investment advisory fees are calculated by the Advisor or its delegate and deducted from the Client’s account[s] at the
Custodian. The Advisor shall send an invoice to the Custodian indicating the amount of the fees to be deducted from
Salient Wealth Planning
171 Saxony Road; Suite #211, Encinitas, CA 92024
Phone: (858) 768-0096
https://www.salientwealthplanning.com/
the Client’s account[s] at the respective month end date. The amount due is calculated as follows: [(billable market
value x annual rate) / 365] x effective days in the billing period. The billable market value is determined by the sum of
daily market values in the billing period, divided by the number of business days in the billing period. Clients will be
provided with a statement, at least quarterly, from the Custodian reflecting deduction of the investment advisory fee.
Clients provide written authorization permitting advisory fees to be deducted by SWP to be paid directly from their
account[s] held by the Custodian as part of the investment advisory agreement and separate account forms provided
by the Custodian.
Use of Independent Managers – For Client accounts implemented through an Independent Manager, the Client’s
overall fees may include SWP’s investment advisory fee (as noted above) plus investment management fees
and/or platform fees charged by the Independent Manager[s], as applicable. In certain instances, the Independent
Manager or the Advisor may assume responsibility for calculating the Client’s fees and deduct all fees from the
Client’s account[s].
Financial Planning Services
Financial planning fees may be invoiced up to one hundred percent (100%) of the expected total fee upon execution
of the financial planning agreement.
C. Other Fees and Expenses
Clients may incur certain fees or charges imposed by third parties, other than SWP, in connection with investments
made on behalf of the Client’s account[s]. The Client is responsible for all custody and securities execution fees
charged by the Custodian, as applicable. The Advisor's recommended Custodian does not charge securities
transaction fees for ETF and equity trades in a Client's account, provided that the account meets the terms and
conditions of the Custodian's brokerage requirements. However, the Custodian typically charges for mutual funds
and other types of investments. The fees charged by SWP are separate and distinct from these custody and
execution fees.
In addition, all fees paid to SWP for investment advisory services are separate and distinct from the expenses
charged by mutual funds and ETFs to their shareholders, if applicable. These fees and expenses are described in
each fund’s prospectus. These fees and expenses will generally be used to pay management fees for the funds,
other fund expenses, account administration (e.g., custody, brokerage and account reporting), and a possible
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (7/14/2026) [Brochure] |
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Item 7 – Types of Clients SWP offers investment advisory services to individuals, high net worth individuals, trusts, estates and businesses. SWP generally requires a minimum relationship size of $500,000 to effectively implement its investment process. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Microsoft Corp | 7.8 | ||
| Apple Inc | 6.1 | ||
| Broadcom Inc | 6.0 | ||
| Alphabet Inc | 5.5 | ||
| International Business Machines Corp | 4.8 | ||
| Facebook Inc | 4.6 | ||
| United Rentals Inc /DE | 4.2 | ||
| Philip Morris International Inc | 4.1 | ||
| Oracle Corp | 4.0 | ||
| AMB Property Corp | 4.0 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 140 | 92.3 |
| (b) Individuals (high net worth individuals) | 53 | 147.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 817 | 239.4 |
| By Discretionary | ||
| Discretionary | 576 | 194.7 |
| Non-Discretionary | 241 | 44.6 |
| Total | 817 | 239.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 2.4 | |
| United States Persons | 236.9 | |
| Total | 817 | 239.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0002014200] | |
| 13F-HR | [0002098300] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
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