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| Theory Financial LLC
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| CRD # | 304084 |
| SEC # | 801-122366 |
| CIK # | 0001899158 |
| AUM | 319.2 M (2026-03-04) |
| Employees | 3 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 970-305-4649 |
| Address | 2580 Harmony Road, Suite 201 Fort Collins, CO 80528 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (3/4/2026) [Brochure] |
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ITEM 5 – FEES AND COMPENSATION
5a, b, c & d: Fee Schedules, Payments & Options
Investment Management
ASSETS UNDER MANAGEMENT ANNUAL FEE (%)
$0 – $250,000 0.99%
$250,001 – $750,000 0.85%
$750,001 – $1,500,000 0.75%
$1,500,001 – $3,000,000 0.65%
$3,000,001 – $5,000,000 0.55%
Over $5,000,000 0.50%
Theory utilizes a tiered fee structure under which a lower rate is charged on assets invested in each succeeding tier. For
example, an account with $1,500,000 invested will be charged, .99% on the first 250,000 invested (i.e. $2475) and .85%
for each dollar invested between $250,001 and $750,000.00 (i.e. $4250 for $500,00.00) and .75% for each dollar above
$750,000.00 (i.e.$5625 for $750,000) for a total fee of $12,350. Theory does not have an account minimum. Please note
that the rates quoted above are annual rates and that billing occurs quarterly as described below.
Fees are negotiable. Fees may differ based on a number of factors:
• Size of the relationship – Larger accounts may receive more favorable pricing.
• Accounts within the same household will be combined under a signed householding form for a reduced
ADV PART 2 A BROCHURE
fee unless the client instructs otherwise.
• Less active accounts may receive more favorable pricing.
• Our employees and their family related accounts are charged a reduced fee for services.
For purposes of determining value, securities and other instruments traded on a market for which actual transaction
prices are publicly reported are valued at the last reported sale price on the principal market in which they are traded.
If the investments are not managed assets, they are not included in Theory’s fee calculation.
Compensation for our services will be calculated in accordance with what is set in the client agreement. We may
modify the terms of any agreement by written changes submitted to the client for signature. While we strive to maintain
competitive fees, the same or similar services may be available from other firms at higher or lower fees.
Theory requires written authorization from the client to deduct advisory fees from an account held by a qualified
custodian. Theory sends the qualified custodian written notice of the amount of the fee to be deducted from the client’s
account. Theory fees are paid from your account by the custodian when we submit an invoice to them.
Theory fees are paid quarterly in advance based on the value as of the last business day of the prior quarter, with
payment due within 10 days from the date of the invoice. Our fee is determined by taking the percentage rate we
charge, divided by four, times the market value of the account. The market value is the sum of the values of all
managed assets in the account, not adjusted by any margin debit.
In cases where there are partial fees at the commencement or termination of our agreement, they will be billed or
refunded on a pro-rated basis contingent on the number of days the account was open. Quarterly fee adjustments for
additional assets received into the account during a quarter or for partial withdrawals will also be provided on the above
pro rata basis.
If there is insufficient cash in your account to pay your fees, securities in your portfolio may be sold to pay our fee.
In addition to our fees, there may be custodial or mutual fund fees.
Financial Planning Fees
For clients who engage Theory for investment management services, fees for financial planning and consulting services
are generally complimentary.
Fees for stand-alone services (when a client does not use Theory ’s investment management services for complimentary
financial planning) are charged on an hourly basis. The hourly rate for financial planning is $200. Preparing an initial financial
plan generally takes 5 – 10 hours depending on the complexity, nature and time required to gather and analyze relevant
information. As plans become more complex, require additional expertise, cover multiple topics, they take more time
to complete and may require additional hours. For clients who subsequently engage Theory for investment
management services, we do not waive or offset fees paid for stand-alone financial planning and consulting services.
These arrangements will be defined and agreed upon by both parties via the financial planning agreement. The fees
are negotiable.
Theory does not require a retainer for this service. Financial Planning fees will be billed in arrears upon delivery of the
plan or completion of the agreed services, with payment due within 10 days from the date of the invoice. Financial
Planning fees may be paid by personal check, or the client may elect by written authorization to have their fee debited
from investment management non-qualified accounts approved for such fee debit payments. Fees may be billed on a
quarterly basis. In all instances, Theory will send the client a written invoice concurrent with the request for payment.
The invoice will include the fee, the formula used to calculate the fee(s), the fee calculation itself, the time period
covered by the fee(s) and the services provided.
Theory does not take receipt of more than $1200 in fees per client six (6) months in advance. Clients may terminate
these contracts at any time. When an agreement is terminated, Theory w ill invoice for all earned fees as of the date
ADV PART 2 A BROCHURE
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| Account Minimums and Types of Clients — Form ADV Part 2A (3/4/2026) [Brochure] |
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ITEM 7 – TYPES OF CLIENTS
Theory gen erally provides asset management and financial planning services to the following types of clients:
▪ Individuals
▪ High‐Net‐Worth Individuals
▪ Trusts
▪ Estates
▪ Corporations
▪ Pension and Profit-Sharing Plans
▪ Charities
Minimum Account Size:
Theory does not have an account minimum. However, we may decline to accept clients with smaller portfolios. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| SPDR Gold Trust | 6.5 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 146 | 63.8 |
| (b) Individuals (high net worth individuals) | 106 | 255.4 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 676 | 319.2 |
| By Discretionary | ||
| Discretionary | 674 | 315.4 |
| Non-Discretionary | 2 | 3.9 |
| Total | 676 | 319.2 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 319.2 | |
| Total | 676 | 319.2 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001899158] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Retail |
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