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| United Planners' Financial Services of America A Limited Partner
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| CRD # | 20804 |
| SEC # | 801-57198 |
| CIK # | 0000820694, 0000918967 |
| AUM | 12.77 B (2026-06-18) |
| Employees | 620 (88% Investors, 87% Brokers) |
| Fees | |
| Minimum | |
| Phone | 480-991-0225 |
| Address | 7333 East Doubletree Ranch Rd, Suite 120 Scottsdale, AZ 85258 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] |
| Total AUM ($B) |
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| Fees and Compensation — Form ADV Part 2A (3/30/2026) [Brochure] |
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Item 5: Fees and Compensation
A. Fees for Financial Planning and Consulting Services
1. The fee for financial planning and consultation services is commonly referred to as the “Financial
Planning/Consulting Fee.” Financial Planning/Consulting Fees for individual and business financial plans
and consultations are based upon the complexity of the work, the professional level of the IAR providing the
service and other general market factors. The amount and payment of Financial Planning/Consulting Fees is
determined in your individual arrangement with your IAR. Because your Financial Planning/Consulting Fee
may be negotiated, it therefore may be higher or lower than the Financial Planning/Consulting Fees paid by
other clients of your IAR or the Financial Planning/Consulting Fee charged by other United Planners IARs for
similar services. You and your IAR will agree to a fixed or hourly Financial Planning/Consulting Fee that can
be one-time fee or ongoing fee and will be established in your Financial Planning and Consultation
Services Agreement. In some cases, your IAR may charge an initial fee (i.e., set-up fee or establishment
fee) which can be different than an ongoing maintenance type of fee to keep any such planning or consulting
on track.
2. The IAR may request up to half of the estimated total Financial Planning/Consulting Fee be due upon the
signing of the agreement (i.e., a deposit) with the balance due upon the delivery of the recommendations or
financial plan. If IAR collects more than $1,200 in advance, then the respective services must be rendered
Version: 03.15.26-v18 / IAS-075 Page 11 of 32
7333 E. DOUBLETREE RANCH ROAD, SUITE 120, SCOTTSDALE, AZ 85258
TEL: 800.966.8737 / FAX: 480.503.8173 / UNITEDPLANNERS.COM
within six (6) months (If the respective services are not rendered within six months, this triggers a requirement
for the IAR to provide independently audited financials of UP, which IARs are not in the position to do).
3. You may terminate your agreement without penalty within five (5) business days of when you sign it.
Thereafter, either you or United Planners may terminate the agreement upon written notice to the other party.
After this 5-day grace period, you are entitled to a refund of any prepaid Financial Planning/Consulting Fees
less a charge for the time your IAR has already spent on preparing the plan up to the point of termination
based upon the rate agreed upon in the agreement.
4. Implementation of Recommendations:
a. Commission-Based Products: As previously referenced in Item 4, most IARs are also RRs of United
Planners (in its BD capacity) and may also be a licensed insurance agent of United Planners or an
independent insurance agency. If you purchase commission-based securities products or commission-
based insurance products from your IAR, they will be acting in the capacity of a RR and will likely receive
a sales commission and may also receive ongoing compensation in the form of a trail/servicing fee from
the product sponsor. Any commissions paid to United Planners may be higher or lower than at other
BDs. RRs are only permitted to offer those commission-based products that have been approved by
United Planners in the capacity of a BD.
b. Compensation Conflicts of Interest: You are not required to implement recommendations from a financial
plan and/or consultation through your IAR and may use the BD, IA, or insurance company of your choice.
However, if the financial plan is implemented through your IAR and compensation (via commissions or
fees) is earned, such compensation may be used to offset some or all the cost of the financial plan, as
negotiated and agreed upon between you and your IAR. Because United Planners and/or the IAR may
receive compensation when implementing a financial plan (i.e., commission-based compensation as a
RR or fee-based compensation as an IAR), please be advised these different forms of compensation can
present a conflict of interest.
c. Insurance Products: Financial plans will not include specific recommendations concerning the purchase,
termination, or exchange of any life insurance contract. Such services are provided only in the IAR’s
separate capacity as a licensed insurance agent.
B. Fees for Portfolio Management Services
1. The fee for portfolio management services is commonly referred to as the Advisory Fee (aka Management
Fee). The Advisory Fee for portfolio management services is based upon the complexity of knowledge, skill,
technology, and access warranted to satisfy the needs of a client. The Advisory Fee may also include other
ancillary financial planning and consulting services as previously referenced. The amount and payment of the
Advisory Fee is determined in your individual arrangement with your IAR. Because your Advisory Fee may
be negotiated and varies based upon the complexity of services warranted, it may be higher or lower than the
Advisory Fee paid by other clients of your IAR or the Advisory Fee charged by other United Planners IARs for
similar services. You and your IAR will agree to an Advisory Fee that is established in your IA agreement.
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| Account Minimums and Types of Clients — Form ADV Part 2A (3/30/2026) [Brochure] |
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Item 7: Types of Clients
A. Type of Clients
1. United Planners can provide IA services to a variety of different types of clients, such as: individuals, trusts,
estates, charitable organizations, corporations, pensions, retirement plans and profit-sharing plans. IARs may
provide advisory services to all these types of clients or just a subset depending upon their individual business
model.
B. Account Minimums
1. Pershing Accounts
a. DIY has a minimum initial account size of $10,000.
b. UPlan has a minimum initial account size of $25,000.
c. UPlan II has a minimum initial account size of $100,000.
d. Exceptions to these account minimums may be granted on a case-by-case basis at the sole discretion of
United Planners.
2. TPC Accounts
a. United Planners has a general guideline of $10,000 account minimum for accounts held at TPCs (i.e.,
Axos, Fidelity, Schwab). However, low balance accounts may be acceptable if they are part of a larger
household portfolio management arrangement (i.e., household and/or large family relationships).
Additionally, the TPC may also have a minimum account size guideline for the opening and maintenance
of different types of accounts. These account minimums may vary among TPCs. Please refer to the
respective TPC’s account opening documentation for details.
3. TPMM Accounts
a. United Planners does not establish account minimums for accounts held at TPMMs because that is
customarily governed by the TPMM, and account minimums will vary across TPMMs. Please refer to the
respective TPMM’s account opening documentation for details.
4. CMSP Accounts
a. The minimum account size varies depending on the CMSP. |
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 25,159 | 6.8 |
| (b) Individuals (high net worth individuals) | 4,880 | 5.6 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 42 | 0.0 |
| (h) Charitable organizations | 96 | 0.1 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 192 | 0.3 |
| (n) Other | 0 | 0.0 |
| Total | 47,883 | 12.8 |
| By Discretionary | ||
| Discretionary | 1,162 | 0.6 |
| Non-Discretionary | 46,721 | 12.2 |
| Total | 47,883 | 12.8 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 12.8 | |
| Total | 47,883 | 12.8 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 483 |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Sarofim Trust Co LTA
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|
TX | 12.96 B |
|
State Farm Investment Management Corp
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|
IL | 12.94 B |
|
Independent Financial Group LLC
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|
CA | 12.93 B |
|
Citizens Securities Inc
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|
RI | 12.87 B |
|
Loring Wolcott & Coolidge Fiduciary Advisors LLP
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|
MA | 12.84 B |
|
Ariel Investments LLC
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|
IL | 12.78 B |
|
Westwood Management Corp
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|
TX | 12.46 B |
|
Prospera Financial Services Inc
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|
TX | 12.44 B |
|
Vaughan Nelson Investment Management LP
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|
TX | 12.24 B |
|
Gilder Gagnon Howe & Co LLC
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|
NY | 12.12 B |