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| Waypoint Wealth Counsel LLC
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|---|---|
| CRD # | 171822 |
| SEC # | 801-110569 |
| CIK # | 0001807909 |
| AUM | 824.3 M (2026-03-25) |
| Employees | 4 (75% Investors, 0% Brokers) |
| Phone | 404-955-7481 |
| Address | 3715 Northside Parkway NW Atlanta, GA 30327 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| CIK | Period |
|---|---|
| 0001807909 |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| SPDR Gold Trust | 9.8 | ||
| Coca Cola Co | 9.3 | ||
| iShares Comex Gold Trust | 6.6 | ||
| Apple Inc | 5.8 | ||
| Microsoft Corp | 5.5 | ||
| Nvidia Corp | 3.7 | ||
| Amazon Com Inc | 2.4 | ||
| Alphabet Inc | 2.0 | ||
| Broadcom Inc | 1.7 | ||
| Johnson & Johnson | 1.4 | ||
| Wal Mart Stores Inc | 1.3 | ||
| Comfort Systems USA Inc | 1.3 | ||
| Alphabet Inc | 1.2 | ||
| Merck & Co Inc | 1.2 | ||
| Edison International | 1.1 | ||
| Micron Technology Inc | 1.1 | ||
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| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 102 | 76.1 |
| (b) Individuals (high net worth individuals) | 154 | 725.2 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 4.5 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 7.8 |
| (n) Other | 0 | 10.8 |
| Total | 997 | 824.3 |
| By Discretionary | ||
| Discretionary | 950 | 803.1 |
| Non-Discretionary | 47 | 21.2 |
| Total | 997 | 824.3 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 824.3 | |
| Total | 997 | 824.3 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001807909] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
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|---|---|---|
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