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| Willner & Heller LLC
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| CRD # | 135406 |
| SEC # | 801-112631 |
| CIK # | 0001927796 |
| AUM | 193.1 M (2026-06-10) |
| Employees | 3 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 818-501-7590 |
| Address | 15760 Ventura Blvd Encino, CA 91436 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (6/10/2026) [Brochure] |
|---|
Item 5: Fees & Compensation
How We Are Compensated for Our Advisory Services
Asset Management:
Our firm’s annual fees for investment management services shall be based on the market value of
assets under management and ranges from one-half of a percent (0.50%) to two and a half percent
(2.50%) of all assets under management. The fee percentage is determined by the account
composition and the account size and will be detailed in a separate advisory agreement. The scope
and complexity of the engagement is also taken into consideration. These fees are billed on a pro-rata
annualized basis quarterly in advance based on the value of your account on the last day of the
previous quarter. In calculating the advisory fee, we make adjustments for deposits and withdrawals.
Our firm bills on cash unless indicated otherwise in writing. Fees will be deducted from your
managed account. In rare cases, we will agree to directly bill clients. As part of this process, the client
is made aware of the following:
ADV Part 2A – Firm Brochure Page 5 Willner & Heller, LLC
a) The client’s independent custodian sends statements at least quarterly showing the market
values for each security included in the Assets and all account disbursements, including the
amount of the advisory fees paid to our firm;
b) Clients will provide authorization permitting our firm to be directly paid by these terms. Our
firm will send an invoice directly to the custodian; and
c) If our firm sends a copy of our invoice to the client, legend urging the comparison of
information provided in our statement with those from the qualified custodian will be
included.
Retirement Plan Consulting:
Our Retirement Plan Consulting services are billed on a fee based on the percentage of Plan assets
under management. The total estimated fee, as well as the ultimate fee charged, is based on the scope
and complexity of our engagement with the client. Fees based on a percentage of managed Plan assets
will not exceed 1.00%. The fee-paying arrangements will be determined on a case-by-case basis and
will be detailed in the signed consulting agreement.
Other Fees
Clients will incur transaction fees for trades executed by their chosen custodian via individual
transaction charges. These transaction fees are separate from our firm’s advisory fees and will be
disclosed by the chosen custodian. Charles Schwab & Co. Inc. (“Schwab”) does not charge transaction
fees for U.S. listed equities and exchange traded funds.
Clients may also pay holdings charges imposed by the chosen custodian for certain investments,
charges imposed directly by a mutual fund, index fund, or exchange traded fund, which shall be
disclosed in the fund’s prospectus (e.g., fund management fees, distribution fees, surrender charges,
variable annuity fees, IRA and qualified retirement plan fees, mark-ups and mark-downs, spreads
paid to market makers, fees for trades executed away from custodian, wire transfer fees and other
fees and taxes on brokerage accounts and securities transactions). Our firm does not receive a
portion of these fees.
Refunds Following Termination
Either party may terminate the advisory agreement signed with our firm for Asset Management
service in writing at any time. Upon notice of termination pro-rata advisory fees for services rendered
to the point of termination will be charged. If advisory fees cannot be deducted, our firm will send an
invoice for due advisory fees to the client.
Either party to a Retirement Plan Consulting Agreement may terminate at any time by providing
written notice to the other party. Full refunds will only be made in cases where cancellation occurs
within 5 business days of signing an agreement. After 5 business days from initial signing, either
party must provide the other party 30 days written notice to terminate billing. Billing will terminate
30 days after receipt of termination notice. Clients will be charged on a pro-rata basis, which takes
into account work completed by our firm on behalf of the client. Clients will incur charges for bona
fide advisory services rendered up to the point of termination (determined as 30 days from receipt
of said written notice) and such fees will be due and payable.
ADV Part 2A – Firm Brochure Page 6 Willner & Heller, LLC
Commissionable Securities Sales
Our firm and representatives do not sell securities for a commission in advisory accounts. |
| Account Minimums and Types of Clients — Form ADV Part 2A (6/10/2026) [Brochure] |
|---|
Item 7: Types of Clients & Account Requirements
We have the following types of clients:
• Individuals and High Net Worth Individuals;
• Pension and Profit-Sharing Plans; and
• Charitable Organizations.
Our requirements for opening and maintaining accounts or otherwise engaging us:
• We generally require a minimum account balance of $100,000 for new clients engaging our
firm for Asset Management services. Our firm may wave this requirement at its sole
discretion on a case-by-case basis. |
| CIK | Period |
|---|---|
| 0001927796 |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Nvidia Corp | 8.6 | ||
| Apple Inc | 5.4 | ||
| Advanced Micro Devices Inc | 4.8 | ||
| Lam Research Corp | 3.9 | ||
| Microsoft Corp | 3.7 | ||
| Alphabet Inc | 3.7 | ||
| Applied Materials Inc /DE | 3.3 | ||
| Amazon Com Inc | 3.2 | ||
| ARM Holdings PLC /UK | 3.2 | ||
| Cathay General Bancorp | 2.6 | ||
| Goldman Sachs Group Inc | 2.3 | ||
| Broadcom Inc | 2.3 | ||
| J P Morgan Chase & Co | 1.9 | ||
| ASML Holding NV | 1.9 | ||
| Fortinet Inc | 1.5 | ||
| AbbVie Inc | 1.5 | ||
| Intuitive Surgical Inc | 1.4 | ||
| Palantir Technologies Inc | 1.3 | ||
| Prev | Page 1 | Next | |||
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 124 | 33.7 |
| (b) Individuals (high net worth individuals) | 46 | 153.9 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 3 | 1.6 |
| (h) Charitable organizations | 2 | 3.9 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 3 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 472 | 193.1 |
| By Discretionary | ||
| Discretionary | 472 | 193.1 |
| Non-Discretionary | 0 | 0.0 |
| Total | 472 | 193.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.9 | |
| United States Persons | 192.1 | |
| Total | 472 | 193.1 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001927796] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.0B |
| Serves | Institutional, Retail |
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