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| Winters Financial Group Inc
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| CRD # | 309549 |
| SEC # | 801-121556 |
| CIK # | |
| AUM | 252.3 M (2026-03-21) |
| Employees | 3 (67% Investors, 67% Brokers) |
| Fees | |
| Minimum | |
| Phone | 805-497-1717 |
| Address | 2659 Townsgate Rd Westlake Village, CA 91361 |
| Source | [IAPD] [Website] [LinkedIn] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/19/2026) [Brochure] |
|---|
Item 5 Fees and Compensation
A.
INVESTMENT ADVISORY SERVICES
The Registrant’s annual investment advisory fee is negotiable at its discretion, but typically
ranges from 0.50% and 2.00% of the total assets placed under the Registrant’s
management, depending upon objective and subjective factors including but not limited to:
the amount of assets to be managed; portfolio composition; the scope and complexity of
the engagement; the anticipated number of meetings and servicing needs; related accounts;
future earning capacity; anticipated future additional assets; the professional(s) rendering
the service(s); prior relationships with the Registrant and/or its representatives, and
negotiations with the client.
As a result of these factors, similarly situated clients could pay different fees, the services
to be provided by the Registrant to any particular client could be available from other
advisers at lower fees, and certain clients may have fees different than those specifically
set forth above.
FINANCIAL PLANNING AND CONSULTING SERVICES (STAND-ALONE)
The Registrant may be engaged to provide financial planning and/or consulting services
(including investment and non-investment related matters, including estate planning,
insurance planning, etc.) on a stand-alone fee basis. Registrant’s planning and consulting
fees are negotiable, but generally range from $500 to $3,000 on a fixed fee basis, and $250
on an hourly rate basis, depending upon the level and scope of the service(s) required and
the professional(s) rendering the service(s). The Registrant typically requires clients to pay
up to ½ of its financial planning fee upon execution of the financial planning agreement.
The balance for the financial planning engagement shall be due upon completion of the
project.
RETIREMENT PLAN CONSULTING SERVICES
The Registrant provides retirement plan consulting services in the capacity of a 3(21)
advisor, pursuant to which it assists sponsors of self-directed retirement plans with the
selection and/or monitoring of investment alternatives from which plan participants shall
choose in self-directing the investments for their individual plan retirement accounts. The
Registrant’s annual fee for these services shall generally range from 0.20% up to 0.75% of
the total assets maintained within the plan.
Clients may elect to have the Registrant’s advisory fees deducted from underlying client’s
custodial accounts. In the limited event that the Registrant bills the client directly, payment
is due upon receipt of the Registrant’s invoice. The Registrant shall generally deduct fees
and/or bill clients quarterly in arrears based upon the value of the account as of the last day
of the billing period. The Registrant adjusts its quarterly advisory fee based upon intra
quarter additions or withdrawals on a pro-rata basis.
B. Broker-dealers such as Fidelity charge brokerage commissions, transaction, and/or other
type fees for effecting certain types of securities transactions (i.e., including transaction
fees for certain mutual funds, and mark-ups and mark-downs charged for fixed income
transactions, etc.). The types of securities for which transaction fees, commissions, and/or
other type fees (as well as the amount of those fees) shall differ depending upon the broker-
dealer/custodian. While certain custodians, including Fidelity, generally (with the potential
exception for large orders) do not currently charge fees on individual equity transactions
(including ETFs), others do. In addition to Registrant’s investment management fee,
brokerage commissions and/or transaction fees, clients will also incur, relative to all mutual
fund and exchange traded fund purchases, charges imposed at the fund level (e.g.
management fees and other fund expenses).
C. The agreement between the Registrant and the client will continue in effect until terminated
by either party by written notice in accordance with the terms of the agreement. Upon
termination, the Registrant shall debit any earned and unpaid advisory fee due based upon
the number of days the account was serviced during the final billing quarter.
To the extent a client has prepaid a portion of a financial planning fee and determines to
terminate the engagement prior to the delivery of a completed financial plan, the Registrant
shall refund the unearned portion of the advanced fee. Conversely, if the value of the
financial planning work completed as of the time of termination exceeds the amount of the
financial fee paid in advance, the Registrant shall invoice the client for the difference.
D. Securities Commission Transactions. In the event that the client desires, the client can
engage the Registrant’s representatives in their capacities as registered representatives of
Simplicity to implement investment recommendations on a commission basis. In the event
the client chooses to purchase investment products through Simplicity, Simplicity will
charge brokerage commissions to effect securities transactions, a portion of which
commissions Simplicity shall pay to Registrant’s Principal, as applicable. The brokerage
commissions charged by Simplicity may be higher or lower than those charged by other
broker-dealers. In addition, Simplicity, relative to commission mutual fund purchases, may
also receive additional ongoing 12b-1 trailing commission compensation directly from the
mutual fund company during the period that the client maintains the mutual fund
investment.
1. Conflict of Interest: The recommendation that a client purchase a commission
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/19/2026) [Brochure] |
|---|
Item 7 Types of Clients
The Registrant’s clients shall generally include individuals, trusts and estates, charitable
organizations and business entities.
The Registrant does not require a minimum asset value or impose a minimum annual fee
requirement for investment advisory services. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 173 | 49.8 |
| (b) Individuals (high net worth individuals) | 71 | 184.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 29 | 17.7 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.1 |
| (n) Other | 0 | 0.0 |
| Total | 634 | 252.3 |
| By Discretionary | ||
| Discretionary | 0 | 0.0 |
| Non-Discretionary | 634 | 252.3 |
| Total | 634 | 252.3 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 252.3 | |
| Total | 634 | 252.3 |
| Firm Profile (Form ADV) | |
|---|---|
| Clients | 4 |
| Serves | Institutional, Retail |
| Comparable Firms | State | AUM |
|---|---|---|
|
Aurora Investment Counsel
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GA | 252.7 M |
|
Treasure Investment Management LLC
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AZ | 252.7 M |
|
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TN | 252.6 M |
|
Lee Kelleher & Klein Wealth Management LLC
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252.4 M | |
|
The Abbit Management Corp
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|
MI | 252.3 M |
|
Morgan Dempsey Capital Management LLC
✚
|
WI | 252.3 M |
|
QCA Capital Management Inc
✚
|
CA | 252.2 M |
|
DB & C Advisors LLC
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|
MI | 252.2 M |
|
Principled Wealth Advisors LLC
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|
KY | 252.1 M |
|
Fischer Investment Strategies LLC
✚
|
CA | 251.9 M |