Asset Planning Inc

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Asset Planning Inc
CRD #111535
SEC #801-62993
CIK #0002048547, 0000007773
AUM 553.5 M (2026-01-26)
Employees 5 (100% Investors, 0% Brokers)
Fees
Minimum
Phone714-827-5794
Address4281 Katella Avenue
Los Alamitos, CA 90720
Source [IAPD] [EDGAR] [Website] [Twitter] [Instagram]
Total AUM ($M)
60048036024012002002201020182027
In the News
Tue, 28 Jul 2026 Capital Asset Planning, Inc. Revenue Breakdown – TSE:3965 — TradingView
Sat, 16 May 2026 Antos Pinnacles strengthens multi-jurisdictional global presence with AI, technology, and strategic asset planning — The Star
Thu, 14 May 2026 Barrie's infrastructure funding gap puts pressure on asset planning — Barrie 360
Thu, 16 Apr 2026 IMPEX 2026 returns as Hong Kong’s largest immigration and property expo on 18-19 April, expanding its focus on global mobility and asset planning #IMPEX2026 #第七屆國際移民及置業博覽 — Media OutReach Newswire
Fees and Compensation — Form ADV Part 2A (1/23/2026) [Brochure]
Item 5 - Fees and Compensation

Description
       Asset Planning, Inc. bases its fees as a percentage of assets under management, hourly charges,
       and fixed fees depending on the client service provided. Fees may be negotiable.

       Financial Planning
       Fees for Financial Planning services are computed at an hourly rate. Various rates apply as
       determined by the person performing the service as follows: The hourly rate may range from $250-
       $500/hour. The rate will be determined by the associate serving the client, their experience level
       and the complexity of the engagement. Since the nature of the work involves variables or
       circumstances unknown at the start of the engagement, estimates may be given, but they are not
       guaranteed. A deposit equal to one hour may be required. A signed contract is not required by either
       party a verbal arrangement is used for most financial plan engagements.

       Asset Management

       Fees for Asset Management are computed at an annualized percentage of assets under management.
       The maximum fee charged is 1%. Depending on the size of the account, fee breakpoints may be
       given on accounts over $500,000.

       These fees are for advisory services only and do not include any transaction fees, which may be
       charged separately by the custodial firm. See the section heading Brokerage Practices for more
       information.

Fee Billing
       For Asset Management the fee will be payable quarterly in arrears. The first payment is assessed
       and due at the end of the first calendar quarter and will be assessed pro rata in the event the
       Agreement is executed at any time other than the first day of the current calendar quarter.
       Subsequent payments are due and will be assessed on the first day after the end of each calendar
       quarter based on the value of the account assets under supervision as of the close of business on the
       last business day of that quarter.

       Payment of fees may be paid directly by the client, or the client may authorize the custodian holding
       client funds and securities to deduct Asset Planning, Inc. advisory fees directly from the client
       account in accordance with statements prepared and submitted to the custodian by Asset Planning,
       Inc. The custodian will provide periodic account statements to the client. Such statements will
       reflect all fee withdrawals by Asset Planning, Inc. It is the client’s responsibility to verify the
       accuracy of the fee calculation. The custodian will not determine whether the fee is properly
       calculated.

Termination of Agreement
      Asset Management services will continue until either party terminates the Agreement with written
      notice. If termination occurs prior to the end of a calendar quarter, the client will be invoiced for
      fees due on a pro-rata basis.

       For Financial Plans, the client may terminate the engagement at any time and the client will owe a
       fee for any work done up to the date of termination. The Financial Plan engagement terminates
       upon delivery of the plan or services at which time all fees are due. At this time no refunds will be
       made.

       The Advisory Agreement contains a pre-dispute arbitration clause. Client understands that the
       agreement to arbitrate does not constitute a waiver of the right to seek a judicial forum where such
       a waiver would be void under the federal securities laws. Arbitration is final and binding on the
       parties.

Compensation for Sales of Investment Products
     The firm’s compensation is solely from fees paid directly by clients. The firm does not receive
     commission based on the client’s purchase of any financial product, including insurance. No
     commissions in any form are accepted.
Account Minimums and Types of Clients — Form ADV Part 2A (1/23/2026) [Brochure]
Item 7 - Types of Clients

       Asset Planning, Inc. provides advisory services to individuals, families, trusts, estates, pension and
       profit-sharing plans and other ERISA accounts, and business entities.

       Generally, for asset management the minimum account size for Sandra C. Field is $1,000,000,
       $500,000 for Carol Somoano and Erin Nelsen. The minimum account size is waived for clients that
       have had a complete financial plan prepared by Asset Planning, Inc.

       There is no minimum for clients retaining financial planning services.
Sector Form 13F Holdings Value ($M)
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Lilly Eli & Co 12.4
Transdigm Group Inc 10.5
Allstate Corp 9.5
Apple Inc 7.9
Costco Wholesale Corp /NEW 7.4
Nvidia Corp 4.1
McDonalds Corp 4.1
Health Care REIT Inc /DE/ 4.0
Altria Group Inc 3.2
View All
Holdings by Sector ($M)
2502001501005002021202320252027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 187 79.9
(b) Individuals (high net worth individuals) 186 471.1
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 2.5
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 973 553.5
By Discretionary
Discretionary 969 552.3
Non-Discretionary 4 1.1
Total 973 553.5
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 553.5
Total 973 553.5
EDGAR Form CIK 2011 - 2026
13F-HR [0000007773]
13F-HR [0002048547]
Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients5 (1 non-US)
ServesRetail
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