Fluent Financial LLC

Item 5: Fees & Compensation

Compensation for Our Advisory Services

Financial Planning & Consulting:

We charge on an hourly or flat fee basis for financial planning and consulting services. The total
estimated fee, as well as the ultimate fee that we charge you, is based on the scope and complexity of
our engagement with you. Our hourly fee is $450. Flat fees generally range from $1,500 to $15,000.
Fees are negotiable. We require a retainer of fifty-percent (50%) of the ultimate financial planning
or consulting fee with the remainder of the fee directly billed to you and due to us within thirty (30)
days of your financial plan being delivered or consultation rendered to you. In all cases, we will not
require a retainer exceeding $1,200 when services cannot be rendered within 6 (six) months.

Pension Consulting:

We charge on an hourly or fee based on the percentage of Plan assets under management for pension
consulting services. The total estimated fee, as well as the ultimate fee that we charge you, is based
on the scope and complexity of our engagement with you. The maximum hourly fee to be charged
will not exceed $450. Fees based on a percentage of Plan assets will not exceed 1.00%. The fee-paying
arrangements for pension consulting service will be determined on a case-by-case basis and will be
detailed in the signed Pension Consulting Agreement. The fees will be charged quarterly in advance
and deducted from Plan’s Assets.

Other Types of Fees & Expenses

Wrap clients will not incur transaction costs for trades by their chosen custodian. More information
about this can be found in our separate Wrap Fee Program Brochure.

Non-Wrap Clients may incur transaction fees for trades executed by their chosen custodian based on
a percentage of the dollar amount of assets in the account(s). Unless otherwise noted in writing, our
firm bills on cash. These transaction fees are separate from our firm’s advisory fees and will be
disclosed by the chosen custodian. However, it is important to note that Charles Schwab and IB do
not charge transaction fees for U.S. listed equities and exchange traded funds.

Clients may be charged on margin balances held in client accounts should the client request to
borrow on margin.

Clients may also pay holdings charges imposed by the chosen custodian for certain investments,
American Depositary Receipt (ADR) fees, charges imposed directly by a mutual fund, index fund, or
exchange traded fund, which shall be disclosed in the fund’s prospectus (i.e., fund management fees,
initial or deferred sales charges, mutual fund sales loads, 12b-1 fees, surrender charges, variable
annuity fees, IRA and qualified retirement plan fees, and other fund expenses), mark-ups and mark-
downs, spreads paid to market makers, fees for trades executed away from custodian, wire transfer
fees and other fees and taxes on brokerage accounts and securities transactions. Our firm does not
receive a portion of these fees.

to the nearest $100,000. Our “as of” date must not be more than three months before the date we last updated our Brochure in response
to Item 4.E of Form ADV Part 2A.

ADV Part 2A – Firm Brochure                                 Page 6                                               Fluent Financial LLC

Termination & Refunds

We charge our advisory fees quarterly in advance. In the event that you wish to terminate our
services, we will refund the unearned portion of our advisory fee to you. You need to contact us in
writing and state that you wish to terminate our services. Upon receipt of your letter of termination,
we will proceed to close out your account and process a pro-rata refund of unearned advisory fees.

Commissionable Securities Sales

Our firm and representatives do not sell securities for a commission in advisory accounts.

Item 7: Types of Clients & Account Requirements

We have the following types of clients:
   • Individuals and High Net Worth Individuals;
   • Trusts, Estates or Charitable Organizations;
   • Pension and Profit Sharing Plans; and
   • Corporations, Limited Liability Companies and/or Other Business Types.