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| Frankly Finances LLC
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| CRD # | 321270 |
| SEC # | 801-129403 |
| CIK # | 0002096338 |
| AUM | 204.2 M (2026-02-17) |
| Employees | 1 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 786-897-5035 |
| Address | |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/17/2026) [Brochure] |
|---|
Item 5 Fees and Compensation
A.
Financial Planning Fees
The Firm’s fee for financial planning is generally determined in one of three ways, each
described in more detail below.
1. One Time Fixed Fees. A fixed one-time fee. We set these fees based on various
objective and subjective factors and after discussion with the client. The factors that
we consider include, but are not limited to, the amount of the client’s asset, the level
and scope of the services required, the complexity of the engagement and the
number of times the client would like to meet.
2. Hourly Fees. An hourly fee of $600/hour. We may agree to reduce the hourly rate
in our sole discretion.
3. Annual Subscription Fees. An annual, recurring fee for ongoing financial
planning. These arrangements are currently subject to a $1,000 minimum annual
fee and will not typically exceed $20,000 for retail clients. We set these fees based
on various objective and subjective factors and after discussion with the client. The
factors that we consider include, but are not limited to, the amount of the client’s
asset, the level and scope of the services required, the complexity of the engagement
and the number of times the client would like to meet.
Investment Management Fees
The Firm’s investment management fee is generally an agreed upon and negotiated flat-
fee, which will typically range from $4,000 to $40,000 annually and is prorated and payable
on a monthly or quarterly basis, in advance. The amount of fees charged to clients is based
upon various objective and subjective factors and after discussions with the client.
The Firm seeks to provide complete transparency about fees and expenses.
From time to time, the Firm may agree to amend its fee structures and rates or may reduce
or waive any of its fees. Clients will be responsible for the fee contained in their applicable
agreement, as amended from time to time. Based on our pricing arrangements, the Firm’s
clients can pay different fees for the same or similar services. The services provided to any
client could be available from other investment advisers at lower (or higher) rate. All clients
and prospective clients should be guided accordingly.
B. For financial planning services, invoice payment is due within 30 days of receipt of the
invoice. For investment management services, clients may elect to have their fees deducted
from their custodial account. The Investment Management Agreement and the custodial/
clearing agreement may authorize the custodian to debit the account for the fee and to pay
the fee to us in compliance with regulatory procedures. If we invoice the client, payment is
due upon receipt of the invoice.
C. In the event we recommend any securities purchases or sales, broker-dealers charge
transaction fees for effecting certain securities transactions. Clients will also incur fees and
expenses charged by any investments that they purchase, including mutual funds and ETF.
D. All invoiced fees are due within 30 days’ receipt of an invoice. We generally do not require
the prepayment of any fees. Upon termination of any agreement, if we for any reason have
agreed to prepayment or partial prepayment, we will refund the pro-rated portion of any
advanced advisory fee paid based upon work yet-to-be completed.
E. Neither Frankly Finances nor any of its associated persons accept compensation from the
sale of securities or other investment products. |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/17/2026) [Brochure] |
|---|
Item 7 Types of Clients
Our clients are generally individuals, high-net worth individuals, corporations, and other
businesses. We do not have any minimum asset requirements or minimum fees, but we do
reserve the right to accept or reject any client. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| iShares Comex Gold Trust | 1.2 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 4 | 1.2 |
| (b) Individuals (high net worth individuals) | 21 | 201.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 3 | 1.0 |
| (h) Charitable organizations | 1 | 0.2 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 134 | 204.2 |
| By Discretionary | ||
| Discretionary | 134 | 204.2 |
| Non-Discretionary | 0 | 0.0 |
| Total | 134 | 204.2 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 204.2 | |
| Total | 134 | 204.2 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0002096338] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
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