GFI Investment Counsel Ltd

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GFI Investment Counsel Ltd
CRD #332720
SEC #801-131626
CIK #0001688774
AUM 1,754.3 M (2026-03-11)
Employees 20 (35% Investors, 0% Brokers)
Fees
Minimum
Phone416-488-8825
Address45 St Clair Avenue West,
Toronto Ontario, Canada
Source [IAPD] [EDGAR] [Website] [LinkedIn]
Total AUM ($M)
18001440108072036002010201520212027
Fees and Compensation — Form ADV Part 2A (3/11/2026) [Brochure]
ITEM 5: FEES AND COMPENSATION

Compensation for Services

Investment management fees are billed quarterly in arrears on a pro-rated basis based on the
fair market value of the assets in the client’s portfolio. These advisory fees are deducted
directly from the client’s account. The following fee schedule is generally used to calculate the
amount of the investment management fee:

    Size of Account                                    Management Fee*

    First $2,000,000                                        1.35%
    Next $2,000,000 to $5,000,000                           1.00%
    Next $5,000,000 to $20,000,000                          0.75%
    Over $20,000,000                                        0.60%

The annual management fee rate may be negotiable in certain cases depending upon the client
tenure, size of account, and other factors.

Financial Planning

The Firm provides financial planning services to asset management clients on a complementary
basis. As a result, the Firm does not charge a separate fee for financial planning services.

GFI Investment Counsel Ltd.
Form ADV Part 2A                                                                     March 11, 2026

Third-Party Fees

While the firm is responsible for the payment of certain third-party fees (i.e. custodian fees),
trading commissions and transaction fees charged by the trading broker are paid by clients.
These transaction fees are separate and distinct from the fees and expenses charged by the
Firm.

Where a client is invested in ETFs and other pooled investment vehicles, and where they may
be directly and indirectly paying two levels of advisory fees: one layer of fees and expenses at
the fund level and one layer of advisory fees to the Firm, the Firm may exclude these
investment vehicles in the calculation of its advisory fees to the Firm so as to not double charge
the client.

Prepayment of Fees

The Firm does not charge any advisory fees in advance.

Outside Compensation

Neither the Firm nor its supervised persons accept any compensation for the sale of securities
or other investment products with regard to U.S. clients, including asset-based sales charges or
services fees from the sale of mutual funds.
Account Minimums and Types of Clients — Form ADV Part 2A (3/11/2026) [Brochure]
ITEM 7: TYPES OF CLIENTS

The Firm provides investment advisory services to generally individuals, including high net
worth individuals, families, foundations, trusts, and corporations.

GFI Investment Counsel Ltd.
Form ADV Part 2A                                                                        March 11, 2026

The Firm generally has a minimum account size of $2 million (CDN), which may be waived based
on certain factors, such as the alignment of investing strategies, the amount of client assets, or
the expected longevity of the client relationship.
CIK Period
0001688774
Sector Form 13F Holdings Value ($M)
Hilton Worldwide Holdings Inc 75.6
Ferguson Enterprises Inc /DE/ 61.3
MSCI Inc 58.8
Visa Inc 58.7
American Express Co 57.4
Microsoft Corp 52.6
Moodys Corp /DE/ 52.6
Aon Corp 50.8
Sherwin Williams Co 46.4
Roper Industries Inc 45.2
Otis Worldwide Corp 45.1
Equifax Inc 41.7
Amazon Com Inc 34.6
Brookfield Asset Management Ltd 24.6
Verisign Inc/Ca 10.8
Alphabet Inc 3.0
Firstservice Corp 1.9
Apple Inc 1.3
Costco Wholesale Corp /NEW 0.3
Tesla Motors Inc 0.2
Sprott Physical Silver Trust 0.2
 
 
 
 
 
 
 
 
 
 
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AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 537 109.6
(b) Individuals (high net worth individuals) 222 556.7
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 2 154.5
(g) Pension and profit sharing plans 0 0.8
(h) Charitable organizations 5 21.7
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 293 911.0
(n) Other 0 0.0
Total 5,833 1,754.3
By Discretionary
Discretionary 5,826 1,544.8
Non-Discretionary 7 209.4
Total 5,833 1,754.3
By Non-United States Persons
Non-United States Persons 1,730.9
United States Persons 23.4
Total 5,833 1,754.3
EDGAR Form CIK 2011 - 2026
13F-HR [0001688774]
Firm Profile (Form ADV)
Discretionary AUM$1.5B
ServesInstitutional, Retail
LEI5493002TK7PEP7TNNY52
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