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| HF Advisory Group LLC
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| CRD # | 309051 |
| SEC # | 801-125758 |
| CIK # | 0001963169 |
| AUM | 321.5 M (2026-03-10) |
| Employees | 6 (33% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 410-571-1415 |
| Address | 166 Defense Highway Annapolis, MD 21401 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Instagram] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/10/2026) [Brochure] |
|---|
Item 5: Fees and Compensation
A. Fee Schedule
Lower fees for comparable services may be available from other sources.
Portfolio Management Fees
The firm charges fees ranging from 0.5% to 1.75% for its portfolio management services.
The advisory fee is calculated using the value of the assets in the Account on the last
business day of the prior billing period. Fees are subsequently adjusted at the end of any
calendar quarter to reflect all additions to, or withdrawals from, the account. Any such
adjustments will be made on a pro rata basis during the calendar quarter for which the
adjustment is made.
These fees are negotiable, and the final fee rate will be memorialized in the client’s
advisory agreement. Clients may terminate the agreement without penalty for a full
refund of HFA Group's fees within five business days of signing the Investment Advisory
Contract. Thereafter, clients may terminate the Investment Advisory Contract
immediately upon written notice.
Financial Planning Fees
Fixed Fees
The negotiated fixed rate for creating client financial plans is between $500 and $5,000.
The fixed fee is based upon the complexity of the plan, the hourly rate, the estimated
amount of time to be used for creating a financial plan. Fixed fees relate to financial plans
and financial planning that may include, without limitation: investment planning; life
insurance; tax concerns; retirement planning; college planning; and debt/credit planning,
each service as further detailed above.
Hourly Fees
The negotiated hourly fee for these services is between $250 - $650.
It is anticipated that each financial planning service listed above will take approximately
2-4 hours of financial planning and therefore the time to complete a financial plan will
depend on the services required by the client. For example, the financial plan for a client
requiring only investment planning, retirement, and life insurance planning will usually
require 6-12 hours.
Clients may terminate the agreement without penalty, for full refund of HFA Group’s
fees, within five business days of signing the Financial Planning Agreement. Thereafter,
clients may terminate the Financial Planning Agreement generally upon written notice.
B. Payment of Fees
Payment of Portfolio Management Fees
Asset-based portfolio management fees are withdrawn directly from the client's accounts
with client's written authorization on a quarterly basis. Fees are paid in advance.
For fees deducted directly from client accounts HFA Group will use the safeguards
below:
1. HFA Group will have written authorization from the client to deduct advisory fees
from the account held with a qualified custodian.
2. The custodian will send statements, at least quarterly, to the client showing all
disbursements for the custodian account, including the amount of the advisory
fees.
Payment of Financial Planning Fees
Financial planning fees are paid via check and wire.
Fixed financial planning fees are paid 50% in advance, but never more than six months in
advance, with the remainder due upon presentation of the plan.
Hourly financial planning fees are paid 10% in advance, but never more than six months
in advance, with the remainder due upon presentation of the plan.
C. Client Responsibility for Third Party Fees
Clients are responsible for the payment of all third-party fees (i.e. custodian fees,
brokerage fees, mutual fund fees, transaction fees, etc.). Those fees are separate and
distinct from the fees and expenses charged by HFA Group. Please see Item 12 of this
brochure regarding broker-dealer/custodian.
D. Prepayment of Fees
HFA Group collects fees in advance. Refunds for fees paid in advance but not yet earned
will be refunded on a prorated basis and returned within fourteen days to the client via
check or return deposit back into the client’s account.
For all asset-based fees paid in advance, the fee refunded will be equal to the balance of
the fees collected in advance minus the daily rate* times the number of days elapsed in
the billing period up to and including the day of termination. (*The daily rate is calculated
by dividing the annual asset-based fee rate by 365.)
Fixed fees that are collected in advance will be refunded based on the prorated amount of
work completed at the point of termination.
For hourly fees that are collected in advance, the fee refunded will be the balance of the
fees collected in advance minus the hourly rate times the number of hours of work that
has been completed up to and including the day of termination.
E. Outside Compensation for the Sale of Securities to Clients
HFA Group does not receive any compensation for the sale of investment products,
including asset-based sales charges or service fees from the sale of mutual funds. As
described in Item 10, its supervised persons are licensed insurance agents and receive
commissions on the sale of insurance products. This presents a conflict of interest and
gives the supervised person an incentive to recommend products based on the
compensation received rather than on the client’s needs. When recommending the sale of
insurance products for which the supervised persons receives compensation, HFA will
document the conflict of interest in the client file and inform the client of the conflict of
interest. Clients always have the right to decide whether to purchase recommended
products and, if purchasing, have the right to purchase those products through other
insurance agents that are not affiliated with HFA. |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/10/2026) [Brochure] |
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Item 7: Types of Clients
HFA Group generally provides advisory services to the following types of clients:
❖ Individuals
❖ High-Net-Worth Individuals
❖ Corporations or Business Entities
There is no account minimum for any of HFA Group’s services. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Alphabet Inc | 6.6 | ||
| Microsoft Corp | 6.4 | ||
| Verizon Communications Inc | 5.8 | ||
| J P Morgan Chase & Co | 5.7 | ||
| Transcanada Corp | 5.4 | ||
| Plains GP Holdings LP | 5.1 | ||
| Amazon Com Inc | 5.0 | ||
| Wells Fargo & Co/MN | 5.0 | ||
| Kenvue Inc | 5.0 | ||
| Applied Materials Inc /DE | 4.5 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 361 | 120.9 |
| (b) Individuals (high net worth individuals) | 99 | 200.6 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,301 | 321.5 |
| By Discretionary | ||
| Discretionary | 1,301 | 321.5 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,301 | 321.5 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 321.5 | |
| Total | 1,301 | 321.5 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001963169] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Clients | 4 |
| Serves | Institutional, Retail |
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