Holland Advisory Services Inc

Item 5: Fees and Compensation

Investment advisory fees for our portfolio management services are charged in advance of a
quarter based on the account value as provided by Orion Advisory Services. For accounts where
Orion Advisory Services cannot obtain account values, Holland Advisory will use account
values directly from the account custodian. Our fee is calculated as follows: [(number of days in
the quarter) / (number of days in the year)] X [applicable annual fee percentage] X [market value
on the last day of the previous quarter].

Broker-dealers and other financial institutions that hold client accounts are referred to as
custodians (“custodian/ broker-dealer”). Your custodian/broker-dealer determines the values of
the assets in your portfolio, which can and do differ from values provided by Orion Advisory
Services. The quarter-end balance differences between the two entities happen for various
reasons and include but is not limited to unsettled trading activity, different pricing sources,
delayed reporting of dividend payments by either the custodian/broker-dealer or mutual fund
company, or correcting entries processed after quarter-end.

If a client relationship begins on a day other than the first day of a calendar quarter, the fees will
be prorated for the first partial quarter and calculated based on the account balance at the end of
the first partial quarter. Holland Advisory charges an annual fee based on the total value of
Client assets we manage, the complexity of the portfolio, the potential for future contributions or
withdrawals, and the potential for relationship growth. The annual fee range is between 0.5% -
2.0% and is negotiable.

You must authorize us to have the custodian/broker-dealer pay us directly by charging your
account. This authorization must be provided in writing. Your custodian/broker-dealer provides
you with statements that show the amount paid directly to us. You should review your
custodian/broker-dealer’s statement and verify the calculation of our fees. Your
custodian/broker-dealer does not verify the accuracy of fee calculations.

In addition to our fee, you may be required to pay other charges such as custodial/broker-dealer
fees, commissions, transaction fees, and internal fees and expenses charged by mutual funds,
variable contracts or exchange traded funds (“ETFs”). Internal fees and expenses are explained
in the prospectuses for each investment. You are strongly encouraged to read these explanations
before investing any money. You may ask us any questions you have about fees and expenses.

If you purchase mutual funds through the custodian/broker-dealer, you may pay a transaction fee
that would not be charged if the transactions were made directly through the mutual fund
company. Additionally, you may not have available institutional share class funds that typically
have lower expense charges than retail shares due to the minimum initial purchase requirements.
Also, mutual funds held in accounts at brokerage firms may pay internal fees that are different

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from funds held at the mutual fund company. While you may purchase shares of mutual funds
directly from the mutual fund company without a transaction fee, those investments would not be
part of our advisory relationship with you. This means that they would not be included in our
investment strategies, investment performance monitoring, or portfolio reallocations. Please be
sure to read the section entitled “Brokerage Practices,” which follows later in this brochure.

You must pay our advisory fees in advance of receiving our services. Should either one of us
terminate the advisory agreement we have entered before the end of the billing period, any
unearned fees that were deducted from your account will be returned to you by us. The amount
refunded to you is calculated by dividing the most recent advisory fee you paid by the total
number of days in the quarter. This daily fee is then multiplied by the number of calendar days in
the quarter that our agreement was in effect. This amount, which equals the amount we earned
for the partial quarter, is subtracted from the total fee you paid in advance to determine your
refund.

Fees for Financial Planning

If we determine it will be necessary to charge a fee for planning services, such plan services will
be offered on an hourly or flat fee basis, as agreed by both parties. All fees will be itemized for
the client. You have the option to purchase investment products that we recommend through
other brokers or agents that are not affiliated with Holland Advisory. Financial planning can be
terminated at any time. We will bill you for any services rendered from the date of the last bill up
to the date of termination at the agreed rate.

Fees for Financial Advice

If we determine it will be necessary to charge a fee for financial advice, such services will be
offered on an hourly or flat fee basis, as agreed by both parties. All fees will be itemized for the
client. You have the option to purchase investment products that we recommend through other
brokers or agents that are not affiliated with Holland Advisory.

Financial advice can be terminated at any time. We will bill you for any services rendered from
the date of the last bill up to the date of termination at the agreed rate.

Fees for Pension Consulting Services

Fees for pension services are negotiated on a case-by-case basis depending upon the range and
complexity of service required.

Fees for Trustee Services

The fees for David Holland’s estate and trustee services, which are administered through Holland
Trustees, Inc. and are separate from asset management fees provided by Holland Advisory, will
be disclosed and agreed upon by client prior to an engagement of such services.

In the performance of his duties as trustee, David Holland will appoint one or more of Holland
...

Item 7: Types of Clients
We provide advisory services primarily to pre-retirees and retired individuals, including their
trusts, estates, and retirement accounts. As a condition for establishing and maintaining an
advisory relationship, we generally require the following minimums:
          ❖ The Active Strategic Portfolios is available for account sizes $40,000 and up.
          ❖ Portfolio customization is available for account sizes of $250,000 or greater.

We, at our sole discretion, accept clients with smaller portfolios based upon certain factors
including but not limited to 1) anticipated future earning capacity, 2) anticipated future additional
assets, 3) account composition, 4) related accounts, and 5) pre-existing client relationships. We
consider the portfolios of your family members to determine if your portfolio meets the
minimum size requirement.