Long Road Investment Counsel LLC

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Assets, Funds, Holdings

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Long Road Investment Counsel LLC
CRD #171343
SEC #801-79721
CIK #0001620081
AUM $315.6 M (2025-04-07)
Employees 2 (100% Investors, 0% Brokers)
Phone269-488-8001
Address107 W Michigan Ave
Kalamazoo, MI 49007-3946
Source [IAPD] [EDGAR] [Website]
Total AUM ($M)
3502802101407002011201620212026
Sector Form 13F Holdings Value ($M)
O Reilly Automotive Inc 29.9
Stryker Corp 16.8
Automatic Data Processing Inc 16.3
Oracle Corp 15.6
Fastenal Co 10.3
Illinois Tool Works Inc 9.7
Intercontinentalexchange Group Inc 9.3
Alphabet Inc 8.7
Alphabet Inc 8.5
Apple Inc 6.4
View All
Holdings by Sector ($M)
3002401801206002013201720212026
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 0 1.2
(b) Individuals (high net worth individuals) 35 314.4
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 0 0.0
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 104 315.6
By Discretionary
Discretionary 104 315.6
Non-Discretionary 0 0.0
Total 104 315.6
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 315.6
Total 104 315.6
EDGAR Form CIK 2011 - 2025
13F-HR [0001620081]
Comparable Firms State AUM ($B)
Grattan Financial Strategies Inc
CA 0.3
GKV Capital Management Co Inc
CA 0.3
Canopy 360 Wealth LLC
FL 0.3
Alcyon Wealth Advisors LLC
OH 0.3
Slagle Financial LLC
IL 0.3
Weybosset Research & Management LLC
RI 0.3
JBR Co Financial Management Inc
OK 0.3
Midwest Heritage Bank FSB
IA 0.3
Dean Roland Russell LLC
CA 0.3
Bouvel Investment Partners LLC
PA 0.3
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