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| Long Road Investment Counsel LLC
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|---|---|
| CRD # | 171343 |
| SEC # | 801-79721 |
| CIK # | 0001620081 |
| AUM | 346.4 M (2026-03-20) |
| Employees | 2 (100% Investors, 0% Brokers) |
| Phone | 269-488-8001 |
| Address | 107 W Michigan Ave Kalamazoo, MI 49007-3946 |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($M) |
|---|
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| O Reilly Automotive Inc | 28.0 | ||
| Stryker Corp | 14.1 | ||
| Alphabet Inc | 14.0 | ||
| Alphabet Inc | 13.3 | ||
| Fastenal Co | 11.5 | ||
| Automatic Data Processing Inc | 10.9 | ||
| Illinois Tool Works Inc | 10.0 | ||
| Oracle Corp | 9.7 | ||
| Intercontinentalexchange Group Inc | 8.0 | ||
| Apple Inc | 7.4 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 0 | 1.3 |
| (b) Individuals (high net worth individuals) | 34 | 345.1 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 104 | 346.4 |
| By Discretionary | ||
| Discretionary | 104 | 346.4 |
| Non-Discretionary | 0 | 0.0 |
| Total | 104 | 346.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 346.4 | |
| Total | 104 | 346.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001620081] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Retail |
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|---|---|---|
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|
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|
Prospera Capital Management LLC
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