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| M1 Advisory Services LLC
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| CRD # | 249787 |
| SEC # | 801-106511 |
| CIK # | |
| AUM | 0.6 M (2026-05-20) |
| Employees | 14 (0% Investors, 100% Brokers) |
| Fees | |
| Minimum | |
| Phone | 312-600-2883 |
| Address | 200 North LaSalle Street Chicago, IL 60601 |
| Source | [IAPD] [Website] |
| Total AUM ($k) |
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| Fees and Compensation — Form ADV Part 2A (7/8/2026) [Brochure] |
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Item 5 – Fees and Compensation
Advisory Fees
M1 Advisory provides non-discretionary investment advisory services through the M1 Advisor
platform. The Firm charges an annual advisory fee based on the average daily balance of assets
in the client’s advisory brokerage account or accounts maintained through M1 Finance LLC.
Assets, holdings, and financial products held outside M1 Finance LLC are not included in the
advisory fee base, even if M1 Advisor provides guidance regarding them. The annual advisory fee
charged to a client's account will not exceed 0.20% per year.
The advisory fee rate applicable to each client is disclosed in the client's advisory agreement prior
to the commencement of advisory services. The Firm does not currently operate a tiered or
breakpoint fee schedule. The Firm reserves the right to introduce differentiated fee rates in the
future based on factors such as account size, account type, or program eligibility; any such
differentiated rates will be fully disclosed to affected clients in their advisory agreement or
applicable amendments.
The Firm may, in its sole discretion, reduce or waive the advisory fee applicable to any client
account at any time. The Firm will provide clients with at least 30 days' prior written notice of any
increase to the advisory fee rate or any other change to the fee arrangement that would have a
negative financial impact on the client. Any such waiver or reduction may be modified or
discontinued at the Firm’s discretion upon notice to affected clients as provided in the advisory
agreement.
The Firm’s advisory services are delivered exclusively through M1 Advisor, the Firm’s AI-powered
advisory system, and the M1 Platform. There are no in-person meetings, telephone consultations,
or other human advisory interactions. The advisory fee reflects the cost of providing personalized,
non-discretionary investment recommendations generated by M1 Advisor based on each client’s
financial circumstances and objectives, as described in Items 4 and 8.
The advisory fee does not include brokerage commissions, transaction costs, fund expenses,
custodial fees, or other charges described under “Other Fees and Expenses” below. Clients will
incur these additional costs, if applicable, regardless of whether an advisory fee is assessed.
Fee Billing and Deduction
Advisory fees are calculated daily based on the average daily balance of assets in the client’s
advisory brokerage account or accounts maintained through M1 Finance LLC, accrued monthly,
and billed monthly in arrears. Assets held outside M1 Finance LLC are excluded from the fee
calculation. Fees are deducted directly from the client’s M1 Finance account unless an alternative
billing arrangement has been agreed to in writing.
Clients authorize M1 Advisory to deduct advisory fees from their accounts as set forth in the
advisory agreement. The custodian provides account statements at least quarterly showing all
transactions, including any advisory fee deductions. Clients are encouraged to review these
statements carefully and compare them with information available through the M1 Platform.
During any period in which advisory fees are waived, no fee billing or deduction applies.
Other Fees and Expenses
In addition to any advisory fees, clients will bear the following costs, which are separate from and
in addition to the advisory fee:
Platform fee. M1 Holdings Inc. ("M1 Holdings"), the parent company of M1 Advisory, charges a
$3.00 monthly platform fee for access to the M1 Platform. This fee is separate from and in
addition to any advisory fee charged by M1 Advisory. Clients who maintain $10,000 or more in
total M1 assets for at least one day during a 30-day billing cycle, or who hold an active M1
Personal Loan, will have the platform fee automatically waived for that cycle. Clients whose only
accounts are individual retirement accounts ("IRAs") and who do not meet the waiver
requirements will be charged a $3.00 monthly IRA fee in lieu of the platform fee; clients will never
be charged both fees in the same month. Because M1 Holdings is the parent company of M1
Advisory, this fee arrangement represents a conflict of interest, as M1 Holdings benefits
financially from clients who do not meet the waiver threshold. Clients are encouraged to consider
this when evaluating their overall cost of service. The platform fee is subject to change; clients
should refer to the M1 Fee Schedule for the most current fee information.
Fund expenses. Client accounts may hold exchange-traded funds (“ETFs”) and other pooled
investment vehicles that charge their own internal fees and expenses, including management
fees, administrative fees, and other operating expenses as described in each fund’s prospectus.
These expenses reduce each fund’s net asset value and therefore directly affect fund performance
and client portfolio returns. M1 Advisory does not receive any portion of these fund-level fees.
Brokerage and transaction costs. M1 Finance LLC does not charge per-trade brokerage
commissions on securities transactions. Clients may, however, incur margin interest or other
borrowing-related charges if they use margin, as well as account-level or activity-based charges
associated with certain services or transactions. These costs are separate from the advisory fee.
See Item 12 of this Brochure for additional information regarding brokerage practices and
account-related charges.
Custodial and account fees. Clients may incur custodial fees, account maintenance fees, transfer
fees, wire transfer fees, IRA administration fees, and other account-level charges imposed by the
custodian or other third parties. These fees are the responsibility of the client and are separate
from the advisory fee.
Tax consequences. Transactions in client accounts, including those made pursuant to advisory
recommendations, may result in taxable gains or losses. Clients are responsible for all tax
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (7/8/2026) [Brochure] |
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Item 7 – Types of Clients
M1 Advisory provides non-discretionary investment advisory services to individuals, trusts, and
business entities, including corporations and limited liability companies. All advisory services are
delivered exclusively through the M1 Platform in accordance with the Internet Investment Adviser
Exemption under Rule 203A-2(e).
To access the Firm’s advisory services, clients must:
• Establish and maintain a brokerage account with M1 Finance LLC, the Firm’s affiliated broker-
dealer
• Enter into a separate investment advisory agreement with M1 Advisory through the M1
Platform
• Provide the information necessary for the Firm to assess suitability
• Have access to the internet and a compatible device
• Consent to receive all disclosures, communications, and account documents electronically
• Be a U.S. resident
• Meet applicable age and eligibility requirements
The Firm does not impose a minimum account size or minimum investment amount. |
| AUM Breakdown | Accounts | AUM ($k) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 0 | 633.6 |
| (b) Individuals (high net worth individuals) | 0 | 0.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 2 | 633.6 |
| By Discretionary | ||
| Discretionary | 0 | 0.0 |
| Non-Discretionary | 2 | 633.6 |
| Total | 2 | 633.6 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 633.6 | |
| Total | 2 | 633.6 |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail |
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