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| Matthew Goff Investment Advisor LLC
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| CRD # | 114796 |
| SEC # | 801-62129 |
| CIK # | 0000935359 |
| AUM | 674.4 M (2026-03-31) |
| Employees | 4 (75% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 713-850-8900 |
| Address | 11 Greenway Plaza Houston, TX 77046 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure] |
|---|
Item 5 – Fees and Compensation
Clients execute an agreement granting the company a limited power of attorney with full discretion to select
investments and dollar amounts to be allocated to each investment, and to direct these investments
through a third-party broker and/or custodian. Investments which are reasonably expected to achieve a
client's investment objectives, as established during the initial interview with the client, are then selected
by the advisor.
Fee schedule: Fees are based on the net asset value of the portfolio at the end of each quarter. The fees
are payable at the end of each quarter. The company offers a tiered fee schedule. The maximum annual
fee charged to clients is 1.25% for the first $2 million tier, 1.00% for the next $3 million tier and 0.90% for
the remaining balance. The company, in its sole discretion, may charge a lower management fee based
upon client circumstances. The fee is based on the assets under management as reported by the client’s
custodian. The fee calculation is based on the total value of the account, including cash, cash sweep
vehicles and any accrued interest that is reported by the custodian in the client’s accounts.
The specific manner in which fees are charged by the company is established in the company’s Investment
Goff Financial Group
ADV Part 2A – Firm Brochure
March 2026
Management Agreement. This agreement may be terminated at any time with written notification by either
party, or in 30 days for ERISA accounts as prescribed by law. The company generally bills management
fees on a quarterly basis. Clients are billed in arrears - at the end of each quarter. Clients must authorize
for such fees to be debited directly from the client's account at the end of the quarter. Management fees
are prorated for each capital contribution and withdrawal made during the applicable calendar quarter.
Accounts initiated or terminated during a calendar quarter will be charged a prorated fee. Upon termination
of any account, any earned, unpaid fees will be due and payable.
Fee Dispersion. The company, in its discretion, may charge a lesser or higher investment advisory fee,
charge a flat fee, waive appliable minimum asset or minimum fee levels, waive its fee entirely, or charge
fee on a different interval, based upon certain criteria (i.e. anticipated future earning capacity, anticipated
future additional assets, dollar amount of assets to be managed, related accounts, account composition,
complexity of the engagement, anticipated services to be rendered, grandfathered fee schedules,
employees and family members, courtesy accounts, competition, negotiations with client, etc.). Please
Note: As result of the above, similarly situated clients could pay different fees. In addition, similar
advisory services may be available from other investment advisers for similar or lower fees.
The company is compensated solely by its clients and does not receive any third-party fees or
commissions. The company’s management fees listed in this document are separate from fees and
commissions charges imposed by custodians, brokers, third party investments including but not limited to
fees charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes,
wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. Mutual funds and exchange traded funds also charge internal management fees, which are
disclosed in a fund’s prospectus. Such charges, fees and commissions are exclusive of and in addition to
the advisor's fees.
Account and Portfolio Minimum Requirement (“Minimum Requirement”): Investment management
services may be subject to a minimum account or portfolio requirement depending upon the scope of
services provided to the Client. A portfolio consists of the sum total of accounts under the Company’s
management. The Company may, at its discretion, waive any such requirements for its services based on
the Client’s specific circumstances and needs.
The following are examples of two types of advisor relationships the company offers with possible portfolio
and account minimum requirements depending upon the company’s expected role in making investment
decisions for the Client:
Primary Advisor relationship: If the Client is relying on the company to make investment
decisions based on the Client’s total personal liquid net-worth including the Client’s total exposure
to different asset classes such as stocks and bonds, the minimum requirement may be up to 90%
of the Client’s liquid net-worth. The company defines this type of relationship as a Primary Advisor
relationship.
Sub-Advisor relationship: If the Client or other parties are responsible for making investment
asset allocation decisions based on the Client’s total personal liquid net-worth or total net-worth at
the estate level (e.g., Client’s total exposure to the stock and bond markets at the estate level), the
company would consider itself to be serving as a Sub-advisor rather than the Primary Advisor. The
minimum requirement for a Sub-Advisor relationship is either $25 million for retail investors or $50
million for institutional investors and family offices.
Goff Financial Group
ADV Part 2A – Firm Brochure
March 2026
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure] |
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Item 7 – Types of Clients The company offers portfolio management services to individuals, high net worth individuals, corporations, corporate pension and profit-sharing plans, charitable institutions, foundations, endowments, and trusts. In addition, the company provides services to entrepreneurs and professionals, including doctors, corporate executives, attorneys, and CPAs. Depending upon the scope of services agreed upon with the Client, there may an account minimum requirement as per Section 5 of this document. |
| CIK | Period |
|---|---|
| 0000935359 |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Alphabet Inc | 41.3 | ||
| Microsoft Corp | 40.9 | ||
| Bank of America Corp /DE/ | 26.3 | ||
| Intel Corp | 23.2 | ||
| Visa Inc | 22.5 | ||
| American Express Co | 16.7 | ||
| Merck & Co Inc | 14.8 | ||
| United Technologies Corp /DE/ | 13.5 | ||
| Novartis AG | 13.0 | ||
| GE Vernova Inc | 11.8 | ||
| Oracle Corp | 11.5 | ||
| Walt Disney Co | 9.6 | ||
| Cisco Systems Inc | 9.2 | ||
| PepsiCo Inc | 8.7 | ||
| Prev | Page 1 | Next | |||
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 81 | 32.8 |
| (b) Individuals (high net worth individuals) | 142 | 634.2 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 2 | 6.9 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 1 | 0.4 |
| Total | 646 | 674.4 |
| By Discretionary | ||
| Discretionary | 644 | 669.4 |
| Non-Discretionary | 2 | 5.0 |
| Total | 646 | 674.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 674.4 | |
| United States Persons | 0.0 | |
| Total | 646 | 674.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0000935359] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Retail, Research |
| Comparable Firms | State | AUM |
|---|---|---|
|
High Falls Advisors Inc
✚
|
NY | 694.7 M |
|
Compass Wealth Management LLC
✚
|
GA | 682.5 M |
|
von Borstel & Associates Inc
✚
|
OR | 680.2 M |
|
West Financial Advisors LLC
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|
IA | 674.2 M |
|
Koesten Hirschmann & Crabtree Inc
✚
|
KS | 668.3 M |
|
The GenWealth Group Inc
✚
|
NJ | 661.3 M |
|
Brent Forrest & Associates LLC
✚
|
TX | 657.1 M |
|
Woodward Financial Advisors Inc
✚
|
NC | 641.5 M |
|
Peak Retirement Planning Inc
✚
|
OH | 631.0 M |
|
Cardinal Strategic Wealth Guidance LLC
✚
|
KY | 617.7 M |