Matthew Goff Investment Advisor LLC

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Matthew Goff Investment Advisor LLC
CRD #114796
SEC #801-62129
CIK #0000935359
AUM 674.4 M (2026-03-31)
Employees 4 (75% Investors, 0% Brokers)
Fees
Minimum
Phone713-850-8900
Address11 Greenway Plaza
Houston, TX 77046
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook]
Total AUM ($M)
70056042028014002003201120192027
Fees and Compensation — Form ADV Part 2A (3/31/2026) [Brochure]
Item 5 – Fees and Compensation
Clients execute an agreement granting the company a limited power of attorney with full discretion to select
investments and dollar amounts to be allocated to each investment, and to direct these investments
through a third-party broker and/or custodian. Investments which are reasonably expected to achieve a
client's investment objectives, as established during the initial interview with the client, are then selected
by the advisor.
Fee schedule: Fees are based on the net asset value of the portfolio at the end of each quarter. The fees
are payable at the end of each quarter. The company offers a tiered fee schedule. The maximum annual
fee charged to clients is 1.25% for the first $2 million tier, 1.00% for the next $3 million tier and 0.90% for
the remaining balance. The company, in its sole discretion, may charge a lower management fee based
upon client circumstances. The fee is based on the assets under management as reported by the client’s
custodian. The fee calculation is based on the total value of the account, including cash, cash sweep
vehicles and any accrued interest that is reported by the custodian in the client’s accounts.
The specific manner in which fees are charged by the company is established in the company’s Investment

                                                                                          Goff Financial Group
                                                                                   ADV Part 2A – Firm Brochure
                                                                                                    March 2026

Management Agreement. This agreement may be terminated at any time with written notification by either
party, or in 30 days for ERISA accounts as prescribed by law. The company generally bills management
fees on a quarterly basis. Clients are billed in arrears - at the end of each quarter. Clients must authorize
for such fees to be debited directly from the client's account at the end of the quarter. Management fees
are prorated for each capital contribution and withdrawal made during the applicable calendar quarter.
Accounts initiated or terminated during a calendar quarter will be charged a prorated fee. Upon termination
of any account, any earned, unpaid fees will be due and payable.
Fee Dispersion. The company, in its discretion, may charge a lesser or higher investment advisory fee,
charge a flat fee, waive appliable minimum asset or minimum fee levels, waive its fee entirely, or charge
fee on a different interval, based upon certain criteria (i.e. anticipated future earning capacity, anticipated
future additional assets, dollar amount of assets to be managed, related accounts, account composition,
complexity of the engagement, anticipated services to be rendered, grandfathered fee schedules,
employees and family members, courtesy accounts, competition, negotiations with client, etc.). Please
Note: As result of the above, similarly situated clients could pay different fees. In addition, similar
advisory services may be available from other investment advisers for similar or lower fees.

The company is compensated solely by its clients and does not receive any third-party fees or
commissions. The company’s management fees listed in this document are separate from fees and
commissions charges imposed by custodians, brokers, third party investments including but not limited to
fees charged by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes,
wire transfer and electronic fund fees, and other fees and taxes on brokerage accounts and securities
transactions. Mutual funds and exchange traded funds also charge internal management fees, which are
disclosed in a fund’s prospectus. Such charges, fees and commissions are exclusive of and in addition to
the advisor's fees.

Account and Portfolio Minimum Requirement (“Minimum Requirement”): Investment management
services may be subject to a minimum account or portfolio requirement depending upon the scope of
services provided to the Client. A portfolio consists of the sum total of accounts under the Company’s
management. The Company may, at its discretion, waive any such requirements for its services based on
the Client’s specific circumstances and needs.
The following are examples of two types of advisor relationships the company offers with possible portfolio
and account minimum requirements depending upon the company’s expected role in making investment
decisions for the Client:
       Primary Advisor relationship: If the Client is relying on the company to make investment
       decisions based on the Client’s total personal liquid net-worth including the Client’s total exposure
       to different asset classes such as stocks and bonds, the minimum requirement may be up to 90%
       of the Client’s liquid net-worth. The company defines this type of relationship as a Primary Advisor
       relationship.
       Sub-Advisor relationship: If the Client or other parties are responsible for making investment
       asset allocation decisions based on the Client’s total personal liquid net-worth or total net-worth at
       the estate level (e.g., Client’s total exposure to the stock and bond markets at the estate level), the
       company would consider itself to be serving as a Sub-advisor rather than the Primary Advisor. The
       minimum requirement for a Sub-Advisor relationship is either $25 million for retail investors or $50
       million for institutional investors and family offices.

                                                                                        Goff Financial Group
                                                                                 ADV Part 2A – Firm Brochure
                                                                                                  March 2026
...
Account Minimums and Types of Clients — Form ADV Part 2A (3/31/2026) [Brochure]
Item 7 – Types of Clients
The company offers portfolio management services to individuals, high net worth individuals, corporations,
corporate pension and profit-sharing plans, charitable institutions, foundations, endowments, and trusts.
In addition, the company provides services to entrepreneurs and professionals, including doctors,
corporate executives, attorneys, and CPAs. Depending upon the scope of services agreed upon with the
Client, there may an account minimum requirement as per Section 5 of this document.
CIK Period
0000935359
Sector Form 13F Holdings Value ($M)
Alphabet Inc 41.3
Microsoft Corp 40.9
Bank of America Corp /DE/ 26.3
Intel Corp 23.2
Visa Inc 22.5
American Express Co 16.7
Merck & Co Inc 14.8
United Technologies Corp /DE/ 13.5
Novartis AG 13.0
GE Vernova Inc 11.8
Oracle Corp 11.5
Walt Disney Co 9.6
Cisco Systems Inc 9.2
PepsiCo Inc 8.7
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
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AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 81 32.8
(b) Individuals (high net worth individuals) 142 634.2
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 2 6.9
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 1 0.4
Total 646 674.4
By Discretionary
Discretionary 644 669.4
Non-Discretionary 2 5.0
Total 646 674.4
By Non-United States Persons
Non-United States Persons 674.4
United States Persons 0.0
Total 646 674.4
EDGAR Form CIK 2011 - 2026
13F-HR [0000935359]
Firm Profile (Form ADV)
Discretionary AUM$0.1B
ServesRetail, Research
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