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| Poehling Capital Management Inc
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| CRD # | 131668 |
| SEC # | 801-63189 |
| CIK # | 0001730815 |
| AUM | 591.3 M (2026-02-10) |
| Employees | 6 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 608-664-9600 |
| Address | 525 Junction Road Madison, WI 53717 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/10/2026) [Brochure] |
|---|
Item 5: Fees and Compensation
E. External Compensation for the Sale of Securities to Clients
PCM’s advisory professionals are compensated primarily through a salary and bonus structure.
PCM’s advisory professionals may receive commission-based compensation for the sale of
insurance products. Please see Item 10.C. for detailed information and conflicts of interest.
F. Important Disclosure – Custodian Investment Programs
Please be advised that the firm utilizes certain custodians/broker-dealers. Under these
arrangements we can access certain investment programs offered through such custodian(s)
that offer certain compensation and fee structures that create conflicts of interest of which
clients need to be aware. Please note the following:
Limitation on Mutual Fund Universe for Custodian Investment Programs: There are certain
programs in which we participate where a client’s investment options may be limited in certain
of these programs to those mutual funds and/or mutual fund share classes that pay 12b-1 fees
and other revenue sharing fee payments, and the client should be aware that the firm is not
selecting from among all mutual funds available in the marketplace when recommending
mutual funds to the client.
Conflict Between Revenue Share Class (12b-1) and Non-Revenue Share Class Mutual Funds:
Revenue share class/12b-1 fees are deducted from the net asset value of the mutual fund and
generally, all things being equal, cause the fund to earn lower rates of return than those mutual
funds that do not pay revenue sharing fees. The client is under no obligation to utilize such
programs or mutual funds. Although many factors will influence the type of fund to be used, the
client should discuss with their investment adviser representative whether a share class from a
comparable mutual fund with a more favorable return to investors is available that does not
include the payment of any 12b-1 or revenue sharing fees given the client’s individual needs
and priorities and anticipated transaction costs. In addition, the receipt of such fees can create
conflicts of interest in instances where the custodian receives the entirety of the 12b-1 and/or
revenue sharing fees and takes the receipt of such fees into consideration in terms of benefits it
may elect to provide to the firm, even though such benefits may or may not benefit some or all
of the firm clients.
Part 2A of Form ADV: PCM Brochure |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/10/2026) [Brochure] |
|---|
Item 7: Types of Clients
PCM offers its investment services to various types of clients, including individuals and high-net-
worth individuals, trusts, pension and profit sharing plans, and charitable organizations.
Although PCM provides investment services to the various types of clients mentioned, the
services are conditioned upon meeting certain minimum criteria established by the firm for each
of the investment programs it offers.
PCM generally requires a minimum account size of $250,000 for its core discretionary
investment management services. For clients with less than $250,000 in portfolio assets, PCM
will recommend a diversified portfolio of no-load or load-waived mutual funds that serve as a
proxy of its core value philosophy, with an overlay of non-correlated assets. PCM will not deliver
performance reports to such clients and will be available to discuss the portfolio no less
frequently than annually or as otherwise mutually agreed upon with the client. PCM may, in its
sole discretion, waive the required minimums discussed above.
Part 2A of Form ADV: PCM Brochure |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Markel Corp | 26.7 | ||
| Alphabet Inc | 22.4 | ||
| Schwab Charles Corp | 16.6 | ||
| Cannae Holdings Inc | 13.8 | ||
| Apple Inc | 13.7 | ||
| Fiserv Inc | 12.0 | ||
| Wells Fargo & Co/MN | 11.7 | ||
| Upjohn Inc | 10.7 | ||
| PepsiCo Inc | 10.4 | ||
| Citigroup Inc | 8.7 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 261 | 130.8 |
| (b) Individuals (high net worth individuals) | 162 | 437.2 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 6 | 7.3 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 6 | 16.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,489 | 591.3 |
| By Discretionary | ||
| Discretionary | 1,489 | 591.3 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,489 | 591.3 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 591.3 | |
| Total | 1,489 | 591.3 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001730815] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
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