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| Prentice Wealth Management LLC
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| CRD # | 160052 |
| SEC # | 801-76490 |
| CIK # | 0001864229 |
| AUM | 567.5 M (2026-05-26) |
| Employees | 14 (29% Investors, 21% Brokers) |
| Fees | |
| Minimum | |
| Phone | 585-218-0001 |
| Address | 1150 Penfield Rd Rochester, NY 14625 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (2/23/2026) [Brochure] |
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ITEM 5: FEES AND COMPENSATION
A. FEE SCHEDULE
INVESTMENT MANAGEMENT SERVICES
Our firm charges an annual fee based on a percentage of the market value of the client’s assets
under management as of the last day of the previous quarter, which includes all cash and other
assets in the account. Fees are generally determined by the client's specific financial advisor. Fees
are negotiable at the discretion of the Firm’s Managing Partner or Investment Committee. Fees are
billed quarterly in advance and are automatically deducted from the client’s advisory accounts. As
outlined below, Clients will pay a standard asset management fee, and, if using a custom portfolio
offered through the Knightbridge Capital Management Program, will also pay the applicable
Portfolio Fee.
Asset Management
The annual fee for asset management ranges from 0.30% to 1.60%, depending on a variety of
factors, including but not limited to, the client’s specific financial advisor, amount of assets under
management, complexity of the portfolio, and investment strategy.
Knightbridge Capital Management Program
Apart from the Cash Management Portfolios*, clients utilizing Program portfolios are charged an
additional Portfolio Fee, as outlined below:
Portfolio Annual Percentage Fee
Cash Management Portfolios: 0.20%
Allocation Model Portfolio: 0.35% - 0.75%
Quantitative Model Portfolios: 0.35% - 0.75%
SMA Portfolios: 0.50% - 1.25%
Custom Portfolios: Negotiable up to 2.20%
*Clients utilizing the Cash Management Portfolios are only charged the Portfolio Fee as described
above. They are not assessed our firm’s standard asset management fee.
KBC SUBSCRIPTION SERVICES
The firm charges a fixed subscription fee not to exceed $2,500 per month. Fees are negotiable at
the discretion of the Firm’s Managing Partner or Investment Committee.
PENSION AND PROFIT-SHARING PLAN CONSULTING SERVICES
The Firm charges an annual fee based on a percentage of the Plan assets, ranging from 0.25% -
1.00%, depending on the scope and complexity of the engagement. Fees are negotiable at the
discretion of the Firm’s Managing Partner or Investment Committee.
FINANCIAL PLANNING SERVICES
PWM’s financial planning services are offered on a flat fee basis and determined by the scope and
complexity of each individual client, as well as their financial situation and objectives. Our
financial planning fees range from $195 to $25,000. Fees are payable upon completion of the
financial analysis phase of the financial plan.
DIVORCE CONSULTING SERVICES
PWM’s consulting service fee is provided on an hourly basis at a rate of $300 per hour. The
estimated fee, as well as the ultimate fee charged is based on the scope and complexity of each
individual client. The fee may be waived or reduced at the sole discretion of the Advisor.
B. PAYMENT OF FEES
INVESTMENT MANAGEMENT SERVICES
Unless other specified, fees are charged quarterly in advance. The client’s first billing cycle will be
prorated based on the number of days the client’s account was open and how much was funded into
the account during their first quarter. Fees are automatically deducted from the client’s account.
KBC SUBSCRIPTION SERVICES
Fees are charged quarterly in advance. The first billing cycle will be pro-rated based on the number
of days during the quarter to which the individual or company was a client. Fees are directly
invoiced.
PENSION AND PROFIT-SHARING PLAN CONSULTING SERVICES
Unless otherwise specified, fees are charged quarterly in advance. The client’s first billing cycle
will be prorated based on the number of days the client’s account was open and how much was
funded into the account during their first quarter. Fees are either directly invoiced or deducted from the
client’s account.
FINANCIAL PLANNING SERVICES
PWM will bill the client for their financial planning services based on the scope of services
rendered. Payment must be remitted in full within ten (10) days from receipt of invoice.
DIVORCE CONSULTING SERVICES
PWM will bill the client for their consulting services based on the scope of services rendered.
Payment must be remitted within ten (10) days from receipt of invoice.
C. OTHER FEES AND PAYMENTS
Clients will incur transaction fees for trades executed by their chosen custodian. Clients may also
pay holdings charges imposed by the chosen custodian for certain investments, charges imposed
directly by a mutual fund, index fund, or exchange-traded fund, which shall be disclosed in the
fund’s prospectus (e.g., fund management fees and other fund expenses), sub-adviser or third party
manager fees, distribution fees, surrender charges, variable annuity fees, IRA and qualified
retirement plan fees, mark-ups and mark-downs, spreads paid to market makers, fees for trades
executed away from custodian, wire transfer fees and other fees and taxes on brokerage accounts
and securities transactions.
PWM’s arrangement with DPL enables PWM to evaluate insurance products, such as life
insurance and annuities, as part of the client’s overall financial plan. While PWM compensates
DPL directly for its services, clients may choose to separately purchase products from DPL. In
these instances, clients will pay fees to the third-party insurance agency or insurer.
Our firm does not receive a portion of the fees described above.
D. PREPAYMENT OF FEES
INVESTMENT MANAGEMENT SERVICES
If the client does not receive this Brochure at least forty-eight (48) hours prior to signing the
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (2/23/2026) [Brochure] |
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ITEM 7: TYPES OF CLIENTS & ACCOUNT REQUIREMENTS
Client Types:
PWM generally provides investment advisory services to individuals, high net-worth individuals,
pension plans, profit-sharing plans, trusts, charitable organizations, other investment advisers and
small businesses.
Account Requirements:
The Firm does not require Clients maintain a minimum account balance for its standard Asset
Management services. However, the Firm requires minimum account balances with respect to its
Knightbridge Capital Management Program Portfolios:
• The Cash Management Portfolios require a minimum account balance of $5,000;
• The Allocation Model Portfolios require a minimum account balance of $25,000;
• The Alpha Quant, Alpha Income, Alpha Market, Alpha Dividend, Alpha Beta Market, and
Alpha Beta Dividend strategies require a minimum account balance ranging from $50,000
to $200,000 based on the aggression level;
• The Alpha ESG strategy requires a minimum account balance ranging $150,000 to
$300,000 based on the aggression level;
• The Alpha Qualified and Alpha Tax strategies require a minimum account balance ranging
from $300,000 to $600,000 based on the aggression level; and
• Custom Portfolios require a minimum account balance of $500,000.
These account minimum requirements may be waived or reduced in the sole discretion of the Firm.
Also, Limited Partnerships that the Firm recommends will also have a minimum investment size
that is outlined in the private placement memorandum. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Goldman Sachs Group Inc | 7.0 | ||
| Apple Inc | 6.4 | ||
| Broadcom Inc | 3.8 | ||
| Nvidia Corp | 3.8 | ||
| Microsoft Corp | 3.7 | ||
| J P Morgan Chase & Co | 3.0 | ||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 974 | 416.3 |
| (b) Individuals (high net worth individuals) | 50 | 132.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 1.6 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 3.4 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 5 | 14.2 |
| (n) Other | 0 | 0.0 |
| Total | 1,034 | 567.5 |
| By Discretionary | ||
| Discretionary | 1,031 | 550.3 |
| Non-Discretionary | 3 | 17.2 |
| Total | 1,034 | 567.5 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 567.5 | |
| Total | 1,034 | 567.5 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001864229] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail |
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|---|---|---|
|
Freedom Investment Management Inc
✚
|
CT | 568.7 M |
|
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|
FL | 568.4 M |
|
FCG Investment Company
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TN | 568.2 M |
|
Scissortail Wealth Management LLC
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|
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|
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|
NY | 568.0 M |
|
Liberty Square Wealth Partners LLC
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|
PA | 567.8 M |
|
Mascoma Wealth Management LLC
✚
|
NH | 567.8 M |
|
FFG Partners LLC
✚
|
FL | 567.4 M |
|
FREC Advisers LLC
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|
CA | 567.2 M |
|
Latitude Advisors LLC
✚
|
566.5 M |