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| Principal Securities Inc
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|---|---|
| CRD # | 1137 |
| SEC # | 801-54949 |
| CIK # | 0000012600 |
| AUM | 17.02 B (2026-03-30) |
| Employees | 1,464 (100% Investors, 97% Brokers) |
| Phone | 888-774-6267 |
| Address | 711 High Street Des Moines, IA 50392 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($B) |
|---|
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Nvidia Corp | 0.1 | ||
| Microsoft Corp | 0.1 | ||
| Apple Inc | 0.1 | ||
| Amazon Com Inc | 0.1 | ||
| Alphabet Inc | 0.1 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 49,012 | 11.2 |
| (b) Individuals (high net worth individuals) | 2,638 | 5.5 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 29 | 0.0 |
| (h) Charitable organizations | 41 | 0.1 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 221 | 0.2 |
| (n) Other | 0 | 0.0 |
| Total | 68,981 | 17.0 |
| By Discretionary | ||
| Discretionary | 60,057 | 14.1 |
| Non-Discretionary | 8,924 | 2.9 |
| Total | 68,981 | 17.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 17.0 | |
| Total | 68,981 | 17.0 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0000012600] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $1.2B |
| Clients | 1,717 |
| Serves | Institutional, Retail, Research |
| Comparable Firms | State | AUM |
|---|---|---|
|
Benjamin F Edwards & Company Incorporated
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|
MO | 18.92 B |
|
Transamerica Retirement Advisors LLC
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|
IA | 18.83 B |
|
Stratos Wealth Partners Ltd
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OH | 18.65 B |
|
Stephens Inc
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AR | 18.04 B |
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Wilmington Trust Investment Advisors Inc
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DE | 17.83 B |
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Independent Advisor Alliance LLC
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NC | 17.23 B |
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IFP Advisors LLC
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FL | 16.29 B |
|
Farther Finance Advisors LLC
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|
CA | 16.01 B |
|
Osaic Advisory Services LLC
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|
GA | 15.48 B |
|
Investment Research & Advisory Group Inc
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|
GA | 15.42 B |