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| Independent Advisor Alliance LLC
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| CRD # | 168267 |
| SEC # | 801-78808 |
| CIK # | 0001696899 |
| AUM | 17.23 B (2026-06-29) |
| Employees | 251 (98% Investors, 88% Brokers) |
| Fees | |
| Minimum | |
| Phone | 888-430-1555 |
| Address | 11215 N Community House Rd Charlotte, NC 28277 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($B) |
|---|
| Fees and Compensation — Form ADV Part 2A (3/24/2026) [Brochure] |
|---|
Item 5 – Fees and Compensation
Fee Schedule
ASSET MANAGEMENT SERVICES FEES
The annual advisory fee for management services is a maximum of 2.00% and is based on the market value of
your account, including cash holdings. The fee may also include Financial Planning and Consulting services.
Advisory fees are negotiable between IAA and the client, and the amount of the advisory fee will be as agreed
upon in writing between IAA and the client. The advisory fee may be higher than the fee charged by other
investment advisors for similar services.
Advisory fees are billed quarterly in advance and calculated based on the account’s market value on the last
business day of the prior quarter. The initial advisory fee is due at the beginning of the quarter following execution
of this Agreement and will include the prorated fee for the initial quarter in addition to the standard quarterly fee
for the upcoming quarter. Additional deposits and withdrawals will be added or subtracted from the account’s
value which may lead to an adjustment of the advisory fee. Lastly, please note that IAA may group certain related
Client accounts, often known as “householding,” for the purposes of achieving the minimum account size and
determining the annualized fee.
IAA leverages the services of account aggerating software and a 360-day year for calculating the advisory fees of
accounts held at TD, Fidelity, and Schwab and for certain account held at LPL. Once fees are calculated, IAA
provides the fees to be deducted from your account to the Custodian for processing. LPL also uses a 360-day year
and is responsible for calculating and deducting all advisory fees from accounts held at LPL.
Independent Advisor Alliance
ADV Part 2A: Firm Brochure
March 2026
THIRD-PARTY MANAGERS/CO-ADVISORY PLATFORMS FEES
When IAA refers clients to a third-party investment advisory firm, you pay an annual advisory fee to the third-
party advisory firm as set forth in the investment advisory agreement for the third-party advisor. The advisory fee
includes the fee paid to the third-party advisor, and the referral fee paid to IAA. The amount of the referral fee is
provided in writing to the client at the time of the referral. The third-party advisor may also pay a portion of the
fee it receives as compensation to other parties providing services to the client on its behalf. The advisory fee
may be payable in advance or in arrears, as determined by the third-party advisor.
Under certain conditions, the third-party advisory firm will also pay IAA an additional bonus that is based on the
overall value of assets that have been referred by IAA to the third-party advisory firm, an asset retention bonus
or loyalty program payment. The amount of the asset retention bonus or loyalty program payment is determined
by the third-party advisor, is dependent upon asset levels, and is no greater than 0.105%. The existence of the
asset retention bonus or loyalty program payment presents a conflict of interest in that IAA has a financial
incentive to recommend that you maintain your account with a third-party advisory firm that pays an asset
retention bonus. However, to the extent that IAA recommends you establish or maintain a relationship with the
third-party advisory firm, it is because IAA believes that it is in your best interest to do so based on your overall
goals and objectives, and the services offered by the third-party advisor.
FINANCIAL PLANNING SERVICES FEES
For stand-alone Financial Planning services (not as part of a combined Investment Advisory Agreement), the fee
is negotiated between the IAA and client and the amount of the fee is as stated in the client agreement. For
financial planning, clients pay either on an hourly basis or a per plan basis (flat rate fee). The hourly charge is a
maximum of $500 per hour and the flat rate fee typically ranges from $0 to $15,000. On a case-by-case basis, IAA
may charge a higher fee depending upon the complexity of the plan. For hourly consulting services, clients pay
an hourly charge, up to a maximum of $500 per hour as negotiated between the IAR and client. Clients should
understand that the financial planning or hourly consulting fee client negotiates with IAR may be higher than the
fees charged by other investment advisors for similar services.
Typically, financial planning fees will be due upon the client’s acceptance of the plan. However, other fee
payment arrangements may be negotiated. For hourly consulting services in which a plan is not presented to the
client, the fee will typically be payable upon completion of the consultation.
Where travel or other expenditures are included in the delivery of services, the advisory representative may
choose to invoice the client for expenses incurred by the representative for travel and other expenditures
associated with the delivery of the service – this will be agreed to by the client and the advisory representative
prior to execution of the Financial Planning Agreement and will be set forth in writing.
Wealth.com Estate Planning Fees
Wealth.com Estate Planning fees will vary per client and are negotiable. Wealth.com fees will be charged either
monthly or quarterly and can be paid by credit or debit card using the AdvicePay service or paid directly to IAA
by check.
WEALTH COACHING SERVICES FEES
The fees for coaching services will be charged on a fixed fee basis per quarter. The fixed fee is based on the nature,
scope, and complexity of the coaching services offered. The quarterly fee for wealth coaching ranges from $250
Independent Advisor Alliance
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/24/2026) [Brochure] |
|---|
Item 7 – Types of Clients
IAA’s Clients are generally individuals, small businesses, trusts, estates, high net-worth individuals, pooled
investment vehicles, and charities. Client relationships vary in scope and length of service.
Clients are not required to have a certain amount of investment experience or sophistication. There is no
minimum account size to become a client of IAA; however, certain Co-Advisory Platform accounts and TPM
Independent Advisor Alliance
ADV Part 2A: Firm Brochure
March 2026
accounts have minimum account opening requirements. |
| Sector | Form 13F Holdings | Value ($B) |
|---|---|---|
| Nvidia Corp | 0.4 | |
| Apple Inc | 0.2 | |
| Ameris Bancorp | 0.2 | |
| Microsoft Corp | 0.1 | |
| Amazon Com Inc | 0.1 | |
| Alphabet Inc | 0.1 | |
| SPDR Gold Trust | 0.1 | |
| Alphabet Inc | 0.1 | |
| Broadcom Inc | 0.1 | |
| Facebook Inc | 0.1 |
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 26,649 | 4.3 |
| (b) Individuals (high net worth individuals) | 15,578 | 12.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 875 | 0.1 |
| (h) Charitable organizations | 932 | 0.5 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 967 | 0.3 |
| (n) Other | 1 | 0.0 |
| Total | 45,002 | 17.2 |
| By Discretionary | ||
| Discretionary | 45,002 | 17.2 |
| Non-Discretionary | 0 | 0.0 |
| Total | 45,002 | 17.2 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 17.2 | |
| Total | 45,002 | 17.2 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001696899] |
| Firm Profile (Form ADV) | |
|---|---|
| Clients | 533 |
| Serves | Institutional, Retail, Research |
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|---|---|---|
|
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|
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|
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