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| Private Portfolios Inc
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| CRD # | 111905 |
| SEC # | 801-110209 |
| CIK # | |
| AUM | 293.5 M (2026-01-15) |
| Employees | 3 (67% Investors, 67% Brokers) |
| Fees | |
| Minimum | |
| Phone | 650-548-9800 |
| Address | 424 North San Mateo Drive San Mateo, CA 94401-2491 |
| Source | [IAPD] [Website] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (8/10/2026) [Brochure] |
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Item 5 – Fees and Compensation. Advisor Directed Brokerage Arrangement – Osaic Wealth Clients choosing to implement our advice are free to select any broker they wish and are so informed. If clients wish to have our advisor representatives implement the advice in their capacity as registered representative or through one of the Wealth Management Platform sponsored by VISION2020 as detailed in Item 5 – Fees and Compensation, then our advisor representatives’ broker/dealer, Osaic Wealth, will be used. Private Portfolios, Inc. Disclosure Brochure Not all investment advisors require the use of a particular broker/dealer. Some investment advisors allow their clients to pick which broker/dealer the client uses. However, in order to provide efficient services and based on the arrangement with Osaic Wealth, Private Portfolios requires the use of Osaic Wealth when opening an account through our firm’s programs. Advisor representatives of Private Portfolios are registered representatives of Osaic Wealth and are required to use the services of Osaic Wealth and Osaic Wealth’s approved clearing broker-dealers when acting in their capacity as registered representatives. Osaic Wealth serves as the introducing broker- dealer. All accounts established through Osaic Wealth will be cleared and held through National Financial Services, LLC. Osaic Wealth has a wide range of approved securities products for which Osaic Wealth performs due diligence prior to selection. Osaic Wealth’s registered representatives are required to adhere to these products when implementing securities transactions through Osaic Wealth. Commissions charged for these products may be higher or lower than commissions clients may be able to obtain if transactions were implemented through another broker/dealer. Because the advisor representatives of Private Portfolios are also registered representatives of Osaic Wealth, Osaic Wealth provides compliance and supervision support to the advisor representatives of Private Portfolios. In addition, Osaic Wealth also provides the advisor representatives of Private Portfolios, and therefore Private Portfolios, with back-office operational, technology, and other administrative support. Economic benefits are provided by Osaic Wealth to Private Portfolios that will not be provided if the client selects another broker/dealer or account custodian. These benefits include, but are not necessarily limited to negotiated costs for transaction implementation, a dedicated trade desk that services Osaic Wealth participants exclusively, a dedicated service group and an account services manager dedicated to our firm’s accounts, access to a real-time order matching system, electronic download of trades, balances and position information, access to an electronic interface with the account custodian’s software, efficiencies achieved in utilizing integrated front and back office technology systems, duplicate and batched client statements, confirmations and year-end reports. All of these benefits are provided to Private Portfolios’ clients as part of the WMP trading platform. Trading Policy Our trading policy is to implement all client orders on an individual basis. Therefore, we do not aggregate or “block” client transactions. The WMP platform technology provides the ability to upload multiple trades in multiple accounts, which are then executed individually to each client account. Considering the types of investments we hold in advisory client accounts, we do not believe clients are hindered in any way because we trade accounts individually. This is because we develop individualized investment strategies for clients and holdings will vary. Further, the investments we are responsible for trading in client accounts are typically limited to mutual funds, ETFs, and other broadly traded positions. Our strategies are primarily developed for the long-term and minor differences in price execution are not material to our overall investment strategy. |
| Account Minimums and Types of Clients — Form ADV Part 2A (8/10/2026) [Brochure] |
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Item 7 – Types of Clients
Private Portfolios, Inc. generally provides investment advice to the following types of clients:
• Individuals
• Pension and profit sharing plans
• Trusts, estates and charitable organizations
• Corporations and business entities other than those listed above
Private Portfolios, Inc. Disclosure Brochure
Minimum Investment Amount Guidelines
Private Portfolios, Inc. recommends a minimum investment amount of $500,000 for establishing
and maintaining an WMP Account. Under certain circumstances, accounts below $500,000 will
be considered and may be accepted at the sole discretion of Private Portfolios Inc. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 175 | 109.3 |
| (b) Individuals (high net worth individuals) | 84 | 180.8 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 8 | 2.7 |
| (h) Charitable organizations | 0 | 0.6 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 454 | 293.5 |
| By Discretionary | ||
| Discretionary | 454 | 293.5 |
| Non-Discretionary | 0 | 0.0 |
| Total | 454 | 293.5 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 293.5 | |
| Total | 454 | 293.5 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.1B |
| Serves | Institutional, Retail, Research |
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