Rollins Financial Advisors LLC

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Rollins Financial Advisors LLC
CRD #312921
SEC #801-120482
CIK #0001853019, 0001884018
AUM 1,588.3 M (2026-04-14)
Employees 14 (50% Investors, 0% Brokers)
Fees
Minimum
Phone404-892-7967
Address3343 Peachtree Road NE
Atlanta, GA 30326
Source [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook]
Total AUM ($M)
1600128096064032002010201520212027
Fees and Compensation — Form ADV Part 2A (3/25/2026) [Brochure]
Item 5 – Fees and Compensation

For our services, we charge a percentage of a client’s assets under our management,
generally determined in accordance with the following annual fee schedule:

                          Assets                                  Rate*
                          $0 - $50,000                            1.50%
                          $50,001 - $100,000                      1.25%
                          $100,001 - $1,000,000                   1.00%
                          $1,000,001 - $3,000,000                 0.75%
                          over $3,000,000                         0.50%

                        *Specified rate applies only to assets in that tier.

A minimum portfolio size and minimum annual fees may apply, at the discretion of RF.
However, under certain circumstances, portfolio size minimums and fees are negotiable.
Unless stated otherwise, it is RF’s policy is to include all related client accounts, specifically
the accounts of direct family members sharing the same residence address, for purposes of
determining a client’s market value of assets.

The specific manner in which fees are charged by RF is established in a client’s written
agreement with RF. RF will generally bill its fees on a quarterly basis in arrears each calendar
quarter. Clients may also elect to be billed directly for fees or to authorize RF to directly debit
fees from client accounts. Management fees shall be calculated based on the average daily
balance which aggregates the daily ending market values for a selected quarter and divides
that aggregate market value number by the number of days in the quarter. Fees for partial
quarters will be prorated. Cash, margined securities, and accrued interest will be included
for billing purposes unless we determine otherwise, in our sole discretion.

RF’s fees are exclusive of brokerage commissions, transaction fees, and other related costs
and expenses which shall be incurred by the client. Clients will incur certain charges imposed
by custodians, brokers, third party investment and other third parties such as fees charged
by managers, custodial fees, deferred sales charges, odd-lot differentials, transfer taxes,
short-term redemption fees, wire transfer and electronic fund fees, and other fees and taxes
on brokerage accounts and securities transactions. Mutual funds and exchange traded funds
also charge internal management fees, which are disclosed in a fund’s prospectus. Such

charges, fees, and commissions are exclusive of and in addition to RF’s fee. RF does not
receive any portion of these commissions, fees, and costs.

Item 12 further describes the factors that RF considers in selecting or recommending broker-
dealers for client transactions and determining the reasonableness of their compensation
(e.g., commissions).

We help our clients obtain certain insurance solutions by introducing clients to our affiliate,
Focus Risk Solutions, LLC (“FRS”), a wholly owned subsidiary of our parent company, Focus
Financial Partners, LLC. FRS assists our clients with regulated insurance sales activity by
advising our clients on insurance matters and placing insurance products for them and/or
referring our clients to certain third-party insurance brokers (the “Brokers”), with whom
FRS has agreements, which either separately or together with FRS place insurance products
for them. FRS does not receive any compensation from the Brokers or any other third parties
for serving our clients. Additionally, in exchange for allowing certain of the Brokers to offer
their services to clients of other Focus firms, FRS receives periodic fees (the “Platform Fees”)
from such Brokers. The Platform Fees are expected to change over time. Such Platform Fees
are revenue for FRS and, ultimately, for our common parent company, Focus, but we do not
share in such revenue and no portion of the Platform Fees is attributable to our clients’ use
of the Brokers’ services. Further information on this service is available in Item 10 of this
Brochure.
Account Minimums and Types of Clients — Form ADV Part 2A (3/25/2026) [Brochure]
Item 7 – Types of Clients

RF provides portfolio management services to individuals, high net worth individuals, and
corporate pension and profit-sharing plans. RF requires a minimum account size of $250,000
in order for you to open/maintain an account or establish a relationship. However, we may
reduce our minimum relationship size based upon certain criteria (i.e. additional assets,
anticipated future earning capacity, related accounts, or negotiations with the client).
Sector Form 13F Holdings Value ($M)
Apple Inc 55.4
Alphabet Inc 39.8
Microsoft Corp 38.5
Amazon Com Inc 38.1
Bank of America Corp /DE/ 22.2
Facebook Inc 15.0
J P Morgan Chase & Co 13.0
Tesla Motors Inc 10.5
Nvidia Corp 7.4
Kinder Morgan Inc 5.2
View All
Holdings by Sector ($M)
70056042028014002021202320252027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 580 218.9
(b) Individuals (high net worth individuals) 402 1,320.6
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 22 48.8
(h) Charitable organizations 0 0.0
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 1,004 1,588.3
By Discretionary
Discretionary 1,004 1,588.3
Non-Discretionary 0 0.0
Total 1,004 1,588.3
By Non-United States Persons
Non-United States Persons 2.6
United States Persons 1,585.7
Total 1,004 1,588.3
EDGAR Form CIK 2011 - 2026
13F-HR [0001853019]
13F-HR [0001884018]
Firm Profile (Form ADV)
Clients2
ServesInstitutional, Retail
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