|
⚲
|
| Keyboard |
| Simplicity Wealth LLC
✚
|
|
|---|---|
| CRD # | 300572 |
| SEC # | 801-114798 |
| CIK # | 0001913243 |
| AUM | 4,271.0 M (2026-04-08) |
| Employees | 424 (45% Investors, 6% Brokers) |
| Fees | |
| Minimum | |
| Phone | 844-220-8326 |
| Address | 475 Springfield Ave Summit, NJ 07901 |
| Source | [IAPD] [EDGAR] [Website] [Twitter] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($B) |
|---|
| Fees and Compensation — Form ADV Part 2A (7/8/2026) [Brochure] |
|---|
Item 5: Fees and Compensation Ongoing Fee Arrangements Advisory fees are typically based on a percentage of your advisory assets under management and range from 0.10% to 2.00%. We charge fees based on a percentage of your assets under management. This fee arrangement applies to individual, institutional, and retirement plan clients. The fees shared will not exceed any limit imposed by any regulatory agency. Managed Account Program Service Fees For use of the Program, Adviser’s Clients will pay a platform fee (each, a "Platform Fee") from which Simplicity Wealth is paid for its services and technology. The amount of the Platform Fee assessed by Simplicity Wealth varies based upon the services an Adviser has selected and will be outlined in the Service Agreement between Simplicity Wealth and the Adviser and ranges from 0.10% to 0.60%. Platform Fees are calculated on a per account basis. Pursuant to the terms of the Client’s investment advisory agreement with its Adviser, Clients generally authorize the Custodian to deduct the Platform Fee, Model Manager Fee and other fees directly from the Client’s account. Occasionally, Clients request that an invoice for the Firm’s services be submitted to the Client, in which case the Client will pay the Firm directly. The Platform Fee includes investment management services comprised of Client profiling assistance, asset allocation assistance, research and ©2023 Simplicity Wealth, LLC. All Rights Reserved. (Page 8 of 26) evaluation of Model Managers, ongoing monitoring of Model Managers and account performance, Model Manager hiring and termination, fee billing, account rebalancing, account reporting, software, and other operational and administrative services. The Platform Fee does not include Model Manager Fees, custodial transaction fees or the Advisory fee, all of which may be separately assessed against a Client’s account. It is the IAR’s responsibility to clearly communicate with its Clients all fees being charged for servicing the Client’s account. Model Manager Fees When an Adviser, IAR, or Client selects a Model Manager to invest their assets into, the Platform Fee does not include the fees for the Model Manager’s services (“Model Manager Fee”). The Model Manager Fee is separate and distinct from the Platform Fee, custodial/brokerage fees as well as the Advisory Fee. Model Manager Fees vary based on the manager selected as well as the strategy implemented in the model selected. The Model Manager fee is calculated based on the account assets invested in the model. There are a variety of models to choose from. Model Manager Fees typically range from 0.00% to 1.00%. As part of its services, Simplicity Wealth will calculate and may collect all fees on behalf of the Model Manager. Simplicity Wealth will forward the fees to the appropriate parties along with the appropriate documentation related to the calculation. Certain Model Managers may pursue an investment strategy that utilizes underlying mutual funds or exchange traded funds advised by the Model Manager or its affiliates. In such a situation, the Model Manager may receive fees from this proprietary fund for serving as the investment advisor. These fees are in addition to the management fees the Model Managers receive for the ongoing management of the Model Portfolios available through the Program. The IAR is responsible for informing Clients of the conflict of interest created by such arrangements. Simplicity Wealth offers proprietary model portfolios. A conflict of interest exists in that Simplicity Wealth has a financial incentive to recommend its proprietary model portfolios instead of other model portfolios. Simplicity Wealth attempts to address this conflict of interest by disclosing it to clients through the Firm's Brochure, client Agreement, and/or verbally prior to or at the time of a client entering into an Agreement with Simplicity Wealth. Additionally, Simplicity Wealth has made it clear that its IARs receive no preferential treatment and/or additional compensation for selecting proprietary model portfolios over any other model portfolios. In this situation, Simplicity Wealth will not collect a Model Manager Fee for those Client accounts utilizing the proprietary model portfolios. An Adviser or IAR may wish to develop a custom model portfolio for use with their Clients. In this situation, the Adviser or IAR will not collect a Model Manager Fee for those Client accounts utilizing the custom model portfolios. Simplicity Wealth does not perform due diligence on the custom model portfolios and only facilitates trading of the custom model portfolios. Independent Manager Fees Independent Manager fees typically range from 0.00% to 1.00%. The Independent Manager Fee is separate and distinct from the Platform Fee, custodial/brokerage fees as well as the Advisory Fee. Independent Manager Fees vary based on the manager selected. The Independent Manager fee is calculated based on the account assets invested. It is the IAR’s responsibility to clearly communicate with its Clients all fees being charged for servicing the Client’s account. As part of its services, Simplicity Wealth will calculate and may collect all fees on behalf of the Independent Manager. Simplicity Wealth will forward the fees to the appropriate parties along with the appropriate documentation related to the calculation. We receive fees from certain Independent Managers, either in the form of our advisory fee or in the form of a solicitation fee. In such instances the client is only charged one fee, either the advisory fee or solicitation fee. Financial Planning Fee Arrangements Depending on the complexity of your situation and needs, we may enter into a financial planning advisory arrangement whereby fees will be assessed on a fixed or hourly basis. Hourly fees and fixed fees are determined on a case-by-case ... |
| Account Minimums and Types of Clients — Form ADV Part 2A (7/8/2026) [Brochure] |
|---|
Item 7: Types of Clients
We generally provide investment advice and/or management supervisory services to the following types of clients:
• Individuals
• High-Net-Worth Individuals
• Defined Contribution & Defined Benefit Retirement Plans
• Corporate and Institutional Investors
• Third-party investment advisers, broker/dealers, insurance companies, banks and trust companies.
Minimum Account Size
There is no account minimum. |
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Nvidia Corp | 0.0 | ||
| Apple Inc | 0.0 | ||
| Microsoft Corp | 0.0 | ||
| Amazon Com Inc | 0.0 | ||
| Alphabet Inc | 0.0 | ||
| Broadcom Inc | 0.0 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 7,811 | 1.1 |
| (b) Individuals (high net worth individuals) | 645 | 0.6 |
| (c) Banking or thrift institutions | 2 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 36 | 2.5 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 14,045 | 4.3 |
| By Discretionary | ||
| Discretionary | 14,042 | 4.2 |
| Non-Discretionary | 3 | 0.1 |
| Total | 14,045 | 4.3 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 4.3 | |
| Total | 14,045 | 4.3 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001913243] |
| Firm Profile (Form ADV) | |
|---|---|
| Clients | 26 |
| Serves | Institutional, Retail, Research |
| Comparable Firms | State | AUM |
|---|---|---|
|
C2P Capital Advisory Group LLC
✚
|
OH | 4,385.7 M |
|
Advisory Alpha LLC
✚
|
MI | 4,373.6 M |
|
Good Life Advisors LLC
✚
|
FL | 4,350.2 M |
|
Beacon Capital Management Inc
✚
|
OH | 4,258.1 M |
|
Willis Investment Counsel Inc
✚
|
GA | 4,225.9 M |
|
Halbert Hargrove Global Advisors LLC
✚
|
CA | 4,203.9 M |
|
Sound Income Strategies LLC
✚
|
FL | 4,181.1 M |
|
Boston Common Asset Management LLC
✚
|
MA | 4,171.1 M |
|
The Retirement Planning Group LLC
✚
|
KS | 4,164.8 M |
|
Aprio Wealth Management LLC
✚
|
GA | 4,154.8 M |