Willis Investment Counsel Inc

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Assets, Funds, Holdings

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Willis Investment Counsel Inc
CRD #111042
SEC #801-18528
CIK #0001668635, 0000830296, 0001510395, 0001310929, 0001462866
AUM $4.2 B (2026-04-30)
Employees 13 (62% Investors, 0% Brokers)
Phone770-718-0706
Address710 Green Street
Gainesville, GA 30501
Source [IAPD] [EDGAR] [Website]
Total AUM ($B)
5.04.03.02.01.00.01999200820172027
Sector Form 13F Holdings Value ($M)
Johnson & Johnson 70.7
Cisco Systems Inc 64.7
Lockheed Martin Corp 55.1
Texas Instruments Inc 51.8
Ace Ltd 50.1
Pfizer Inc 48.2
Microsoft Corp 42.0
Paychex Inc 40.3
Accenture PLC 38.6
Merck & Co Inc 37.7
View All
Holdings by Sector ($M)
20001600120080040002011201620212027
Type Form D Funds Date Sold ($M) AUM ($M)
Other WIC Managed Volatility and Income Fund QP LP [2016-03-30] 62.2 28.8
Other WIC Managed Volatility and Income Fund LP [2012-03-30] 92.7 144.4
Other WIC Small Cap Value Fund LP [2012-03-30] 52.6 31.9
Other WIC Value Fund LP [2012-03-30] 5.5 15.9
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 49 0.0
(b) Individuals (high net worth individuals) 129 0.5
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 3 0.2
(g) Pension and profit sharing plans 19 1.5
(h) Charitable organizations 16 0.1
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 2 0.1
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 23 1.8
(n) Other 0 0.0
Total 568 4.2
By Discretionary
Discretionary 568 4.2
Non-Discretionary 0 0.0
Total 568 4.2
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 4.2
Total 568 4.2
Form D Directors Role # Filings # Firms 2011 - 2026
Peter Miller 37 2
Robert Willis 17 2
Robert Willis Jr 8 2
James Kilroy IV 7 2
Robert Pennington 7 2
Brett Slattery 3 2
Wendell Starke 2 1
James Kilroy 2 1
Pamela Burdett Willis 1 1
Pamela Willis 1 1
View All
EDGAR Form CIK 2011 - 2026
D [0000830296]
13F-HR [0001310929]
SC 13G [0001310929]
D [0001510395]
D [0001668635]
Form 13D/13G Filer Form 13D/13G Subject Filed
Willis Investment Counsel Patriot Transportation Holding Inc [2022-02-14]
Willis Investment Counsel Patriot Transportation Holding Inc [2021-02-12]
Comparable Firms State AUM ($B)
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MI 4.4
Good Life Advisors LLC
FL 4.4
Simplicity Wealth LLC
NJ 4.3
Beacon Capital Management Inc
OH 4.3
Halbert Hargrove Global Advisors LLC
CA 4.2
Sound Income Strategies LLC
FL 4.2
Boston Common Asset Management LLC
MA 4.2
The Retirement Planning Group LLC
KS 4.2
Aprio Wealth Management LLC
GA 4.2
NWAM LLC
WA 4.1
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