Willis Investment Counsel Inc

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Willis Investment Counsel Inc
CRD #111042
SEC #801-18528
CIK #0000830296, 0001310929, 0001462866, 0001510395, 0001668635
AUM $4.0 B (2025-04-28)
Employees 13 (62% Investors, 0% Brokers)
Phone770-718-0706
Address710 Green Street
Gainesville, GA 30501
Source [IAPD] [EDGAR] [Website]
Total AUM ($B)
4.03.22.41.60.80.02000200820172026
Sector Form 13F Holdings Value ($M)
Cisco Systems Inc 55.6
Microsoft Corp 55.2
Johnson & Johnson 55.0
Texas Instruments Inc 54.3
Paychex Inc 46.7
Lockheed Martin Corp 44.0
Ace Ltd 43.7
Accenture PLC 42.5
Pfizer Inc 41.7
Home Depot Inc 38.7
View All
Holdings by Sector ($M)
19001520114076038002012201620212026
Type Form D Funds Date Sold ($M) AUM ($M)
Other WIC Managed Volatility and Income Fund QP LP [2016-03-30] 58.9 25.8
Other WIC Managed Volatility and Income Fund LP [2012-03-30] 92.7 139.4
Other WIC Small Cap Value Fund LP [2012-03-30] 52.4 32.0
Other WIC Value Fund LP [2012-03-30] 18.8 15.9
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 43 0.0
(b) Individuals (high net worth individuals) 125 0.4
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 4 0.2
(g) Pension and profit sharing plans 21 1.1
(h) Charitable organizations 16 0.1
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 2 0.1
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 24 2.0
(n) Other 0 0.0
Total 511 4.0
By Discretionary
Discretionary 496 3.9
Non-Discretionary 15 0.0
Total 511 4.0
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 4.0
Total 511 4.0
Form D Directors # Filings # Firms 2011 - 2025
Peter Miller 37
Robert Willis 17
Robert Willis Jr 8
James Kilroy IV 7
Robert Pennington 7
Brett Slattery 3
Wendell Starke 2
James Kilroy 2
Pamela Burdett Willis 1
Pamela Willis 1
View All
EDGAR Form CIK 2011 - 2025
D [0000830296]
13F-HR [0001310929]
SC 13G [0001310929]
D [0001510395]
D [0001668635]
Form 13D/13G Filer Form 13D/13G Subject Filed
Willis Investment Counsel Patriot Transportation Holding Inc [2022-02-14]
Willis Investment Counsel Patriot Transportation Holding Inc [2021-02-12]
Comparable Firms State AUM ($B)
M Holdings Securities Inc
OR 4.1
Beacon Capital Management Inc
OH 4.1
Osaic Institutions Inc
CT 4.0
Capital Asset Advisory Services LLC
MI 4.0
IFG Advisory LLC
GA 4.0
Thurston Springer Advisors LLC
IN 4.0
Western Wealth Management LLC
CO 3.9
Meridian Wealth Management LLC
KY 3.9
Goelzer Investment Management Inc
IN 3.8
NWF Advisory Services Inc
CA 3.8
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