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| Advisory Alpha LLC
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|---|---|
| CRD # | 158282 |
| SEC # | 801-72499 |
| CIK # | 0001576762 |
| AUM | 4,373.6 M (2026-03-31) |
| Employees | 66 (92% Investors, 8% Brokers) |
| Phone | 866-530-1400 |
| Address | 348 S Waverly Rd Holland, MI 49423 |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($B) |
|---|
| Sector | Form 13F Holdings | Value ($B) | |
|---|---|---|---|
| Global MOFY Metaverse Ltd | 0.1 | ||
| Nvidia Corp | 0.1 | ||
| Holdings by Sector ($B) |
|---|
| AUM Breakdown | Accounts | AUM ($B) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 8,341 | 1.5 |
| (b) Individuals (high net worth individuals) | 458 | 0.9 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 33 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 4,999 | 2.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 24,401 | 4.4 |
| By Discretionary | ||
| Discretionary | 24,401 | 4.4 |
| Non-Discretionary | 0 | 0.0 |
| Total | 24,401 | 4.4 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 4.4 | |
| Total | 24,401 | 4.4 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001576762] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.2B |
| Serves | Institutional, Retail, Research |
| Related Firms | State | AUM |
|---|---|---|
|
Advisory Alpha LLC
✚
|
MI | 4,373.6 M |
|
Planners Alliance LLC
✚
|
MI |
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|
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|
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|
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|
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