Advisory Alpha LLC

Item 5: Fees and Compensation

Asset-Based Fee Arrangements
We generally charge asset-based fees which means that fees are calculated as a percentage of
your total assets under management, and range from .10% to 1.70% depending on the services
provided. Individual accounts may be assessed differing fees but the average asset-based fee for
your total assets will not exceed 1.70%. This fee arrangement applies to clients managed by
investment advisor representatives or through subadvisor or co-advisor relationships. You are
never charged additional fees to cover the fee sharing arrangements associated with subadvisor
or co-advisor relationships, and fees shared will not exceed any limit imposed by any
regulatory agency. These fees are negotiable depending on your needs and the complexity of
your situation. In all cases, the final fee schedule is outlined in each client’s advisory agreement.
When we serve as a subadvisor or co-advisor, you will sign the third-party investment advisor’s
advisory agreement and you are therefore subject to the provisions set forth in that advisory
agreement.

Generally, asset-based fees are paid quarterly in arrears. However, in some cases fees may be
paid quarterly in advance or monthly in arrears. If you are billed in advance and terminate the
advisory agreement before the end of the billing period, any unearned fees will be returned to

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                                             Form ADV 2A

you based upon the provisions set forth in the advisory agreement signed. If you are billed in
arrears, no refund applies and you will be responsible for paying the prorated portion of the
advisory fees that were earned prior to termination, whether by fee deduction, wire transfer, or
check. Fees associated with new accounts are pro-rated based on the time invested. When
accounts are billed in arrears, fees associated with cash-flows (contributions and withdrawals)
are pro-rated based on the timing of the cash flow. You may terminate your advisory
agreement with thirty (30) days’ written notice. You may also terminate your advisory
agreement without penalty within five (5) business days of signing the advisory agreement.
Asset-based fees are generally withdrawn directly from your account with your written
authorization, including accounts established through subadvisor or co-advisor arrangements.
You may remove this authorization for direct billing of fees at any time by notifying us in
writing. Other payment methods are available upon request.

Hourly and Fixed Fee Arrangements
Hourly and fixed fees are generally assessed for certain specialty solution offerings, such as the
financial planning solution, and in some cases for a combination of investment management
and financial planning services. These fees may be a one-time, project-based engagement or
associated with ongoing services. Hourly fees are between $50 and $400 per hour while fixed
fees are determined on a case-by-case basis, but generally range from $1,000 to $10,000. The fees
are negotiable and the final fee schedule will be outlined in the advisory agreement you sign.
Fees are typically paid in arrears upon completion. However, some investment advisor
representatives may choose to require up to one-half of the fee (estimated hourly or fixed)
payable upon engagement, with the balance generally being due upon delivery or completion
of the agreed upon services. Engagements for these services will be completed within 6 months
if $1,200 or more is billed in advance. In such cases, the fee will be no more than one-half of the
proposed project fee. You may terminate your advisory agreement without penalty within five
(5) business days of signing the advisory agreement. Hourly and fixed fees are generally
invoiced (billed directly to you) and paid via check. Other payment methods are available upon
request.

Minimum Fee
Some investment advisor representatives may choose to include a minimum annual fee as a
condition for starting and maintaining a relationship. This fee may be implemented or waived
at the discretion of the investment advisor representative and will be fully disclosed as part of
the advisory agreement presented when establishing our relationship.

Clients Are Responsible for Third party Fees
You are responsible for the payment of all third-party fees (i.e. custodian fees, mutual fund fees,
transaction fees, etc.). Insurance products, such as annuities, may also have associated fees and
expenses. All third-party fees are separate and distinct from the fees and expenses that we
charge. Please see Item 12 of this brochure regarding brokerage practices. If you are working
with a third-party investment advisor who is using us as a subadvisor, the third-party

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                                            Form ADV 2A

investment advisor will charge additional fees and expenses. The total fee may be higher than
the fees that we charge to our clients not working with a third-party investment advisor.

Exchange Traded Funds (ETFs) and mutual funds typically charge their shareholders various
transactions and operating expense costs associated with the establishment and operation of the
funds. These fees will generally include a management fee, shareholder servicing, other fund
expenses, and sometimes a distribution fee. Because of differences in distribution and often
lower transaction costs, total operating expense ratios for ETFs have been historically less than
those for corresponding mutual funds. These separate fees and expenses are disclosed in each
fund’s prospectus, which is available from the fund or we can provide it to you upon your
request. Consequently, for any type of fund investment, it is important for you to understand
...

Item 7: Types of Clients

We generally provide advisory services to the following types of clients:
   • Individuals
   • High-Net-Worth Individuals
   • Other registered investment advisors
   • Defined Contribution & Defined Benefit Retirement Plans
   • Corporate and Institutional Investors
   • Banking Institutions and Trust Companies

Minimum Account Size
There is no account minimum.