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| Happy Holidays!! thanks for using AUM13F!! |
| Southern Financial Group LLC
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|---|---|
| CRD # | 142644 |
| SEC # | 801-67489 |
| CIK # | 0001831523, 0000092122 |
| AUM | $936.1 M (2025-03-12) |
| Employees | 8 (25% Investors, 25% Brokers) |
| Phone | 205-383-1415 |
| Address | 700 Corporate Parkway Birmingham, AL 35242 |
| Source | [IAPD] [EDGAR] [Website] |
| Total AUM ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 803 | 276.3 |
| (b) Individuals (high net worth individuals) | 316 | 658.1 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 2 | 0.3 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 4 | 1.3 |
| (n) Other | 0 | 0.0 |
| Total | 2,492 | 936.1 |
| By Discretionary | ||
| Discretionary | 2,492 | 936.1 |
| Non-Discretionary | 0 | 0.0 |
| Total | 2,492 | 936.1 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 936.1 | |
| Total | 2,492 | 936.1 |
| EDGAR Form | CIK | 2011 - 2025 |
|---|---|---|
| 10-K | [0000092122] | |
| 10-Q | [0000092122] | |
| 3 | [0000092122] | |
| 4 | [0000092122] | |
| 5 | [0000092122] | |
| 8-K | [0000092122] | |
| SC 13G | [0000092122] | |
| D | [0001831523] |
| Comparable Firms | State | AUM ($B) |
|---|---|---|
|
Allegiant Wealth Advisors LLC
✚
|
OK | 1.0 |
|
Waypoint Capital Advisors LLC
✚
|
MN | 0.9 |
|
FSM Wealth Advisors LLC
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|
OH | 0.9 |
|
Greatmark Investment Partners Inc
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|
GA | 0.9 |
|
Talbot Financial LLC
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|
WA | 0.9 |
|
Rhame & Gorrell Wealth Management LLC
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|
TX | 0.9 |
|
Grace & White Inc
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|
NY | 0.9 |
|
Goldstone Financial Group LLC
✚
|
IL | 0.9 |
|
J Safra Sarasin Asset Management North America Ltd
✚
|
0.9 | |
|
Strategic Investment Solutions Inc
✚
|
IL | 0.9 |