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| Happy Holidays!! thanks for using AUM13F!! |
| Waypoint Wealth Counsel LLC
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| CRD # | 171822 |
| SEC # | 801-110569 |
| CIK # | 0001807909 |
| AUM | $663.6 M (2025-03-28) |
| Employees | 6 (100% Investors, 0% Brokers) |
| Phone | 404-955-7481 |
| Address | 3715 Northside Parkway NW Atlanta, GA 30327 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] |
| Total AUM ($M) |
|---|
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Microsoft Corp | 9.0 | ||
| Coca Cola Co | 9.0 | ||
| SPDR Gold Trust | 8.8 | ||
| Apple Inc | 6.8 | ||
| iShares Comex Gold Trust | 5.0 | ||
| Nvidia Corp | 4.3 | ||
| Amazon Com Inc | 3.3 | ||
| CBOE Holdings Inc | 1.9 | ||
| Costco Wholesale Corp /NEW | 1.8 | ||
| J P Morgan Chase & Co | 1.8 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 86 | 39.4 |
| (b) Individuals (high net worth individuals) | 139 | 601.7 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 4.4 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 7.7 |
| (n) Other | 0 | 10.4 |
| Total | 878 | 663.6 |
| By Discretionary | ||
| Discretionary | 868 | 649.0 |
| Non-Discretionary | 10 | 14.7 |
| Total | 878 | 663.6 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 663.6 | |
| Total | 878 | 663.6 |
| EDGAR Form | CIK | 2011 - 2025 |
|---|---|---|
| 13F-HR | [0001807909] |
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|---|---|---|
|
Duncker Streett & Co LLC
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MO | 0.7 |
|
Windsor Capital Management LLC
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AZ | 0.7 |
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Opes Wealth Management LLC
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CA | 0.7 |
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Nymbus Capital Inc
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0.7 | |
|
Forthright Wealth Management LLC
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GA | 0.7 |
|
Rose Capital Advisors LLC
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FL | 0.7 |
|
Andrew Garrett Inc
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|
NY | 0.7 |
|
Wembley Strategic Advisory LLC
✚
|
NY | 0.7 |
|
SKBA Capital Management LLC
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|
CA | 0.7 |