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| Wetzel Investment Advisors Inc
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| CRD # | 305301 |
| SEC # | 801-117718 |
| CIK # | 0002009211 |
| AUM | 338.3 M (2026-03-24) |
| Employees | 10 (50% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 317-859-2502 |
| Address | 7320 US 31 S Indianapolis, IN 46227 |
| Source | [IAPD] [EDGAR] [Website] [Facebook] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (3/24/2026) [Brochure] |
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Item 5 Fees and Compensation
Portfolio Management Services Fees: Our annual fees for Portfolio Management Services are based upon
a percentage of assets undermanagement and generally range from 0.75% to 1.3%, as established below.
STANDARD FEE SCHEDULE
Portfolio Value Annual Fee
$0 to $1,999,999.99 1.3%
$2,000,000 to $9,999,999.99 1.0%
$10,000,000 + 0.75%
Our fees are billed quarterly, in advance, at the beginning of each calendar quarter based upon the total
asset value of the client's account, including cash and cash equivalents, at the end of the previous
quarter. Fees will be debited from the account in accordance with the client authorization in the
Client Services Agreement.
Limited Negotiability of Advisory Fees: Although Bookends has established the aforementioned
fee schedule(s), we retain the discretion to negotiate alternative fees on a client- by-client basis. Client
facts, circumstances and needs are considered in determining the fee schedule. These include the complexity of
the client, assets to be placed under management, anticipated future additional assets; related accounts;
friends and family; portfolio style and account composition among other factors. The specific annual fee
schedule is identified in the contract between the adviser and each client.
Discounts not generally available to our advisory clients, may be offered to family members and
friends of associated persons of our firm.
Additional Fees and Expenses: In addition to our advisory fees, clients are also responsible for the
fees and expenses charged by custodians and imposed by broker-dealers, including, but not limited to,
any transaction charges imposed by a broker-dealer with which an independent investment manager
effects transactions for the client's account(s). Please refer to the "Brokerage Practices" section (Item 12) of
this Form ADV, Part 2A for additional information.
Financial Planning Fees: Bookends Financial Planning's Financial Planning fee is determined based
on the nature of the services being provided and the complexity of each client's circumstances. All fees
are agreed upon prior to entering into an agreement with a client.
Our Financial Planning fees are calculated and charged on a fixed fee basis, typically ranging from $1,500 to
$10,000, depending on the specific arrangement reached with the client or at the Firm’s discretion at an
hourly rate of $350.
Bookends reserves the discretion to reduce or waive the hourly fee and/or the minimum fixed fee if a
financial planning client chooses to engage us for our Portfolio Management Services. The client
is billed quarterly in arrears based on actual hours accrued.
Publication of Periodicals or Newsletters and Education Seminars and Workshops: Bookends does
not charge, collect or receive any compensation associated with its publication of periodicals or
newsletters or for its conducting of education seminars and workshops.
Termination of the Advisory Relationship: A client agreement may be canceled at any time, by either
party, for any reason upon receipt of 30 days written notice. As disclosed above, certain fees are paid
in advance of services provided. Upon termination of any account, any prepaid, unearned fees are
promptly refunded. In calculating a client's reimbursement of fees, we will pro-rate the
reimbursement according to the number of days remaining in the billing period.
Mutual Fund Fees: All fees paid to Bookends for investment advisory services are separate and
distinct from the fees and expenses charged by mutual funds and/or ETFs to their shareholders. These fees
and expenses are described in each fund's prospectus. These fees will generally include a
management fee, other fund expenses, and a possible distribution fee. If the fund also imposes sales
charges, a client may pay an initial or deferred sales charge. A client could invest in a mutual fund directly,
without our services. In that case, the client would not receive the services provided by our firm which are
designed, among other things, to assist the client in determining which mutual fund or funds are most
appropriate to each client's financial condition and objectives. Accordingly, you should review both the fees
charged by the funds and our fees to fully understand the total amount of fees to be paid by you and to
thereby evaluate the advisory services being provided.
Options Fees: All fees paid to the firm for investment advisory services are separate from any fees or
expenses charged by custodians, such as those related to transactions in client accounts. Clients
should review trade confirmations provided by the custodian, which detail any fees associated with
transactions, to understand the full scope of fees charged and to evaluate the advisory services
being provided.
Wrap Fee Programs Fees: Wrap fees range from .25 -.45 depending on the wrap fee program you
participate in. In a wrap fee arrangement, clients pay a single fee for advisory, brokerage and custodial
services. In evaluating such an arrangement, the client should also consider that, depending upon the level of
the wrap fee charged by the broker-dealer, the amount of portfolio activity in the client's account, and
other factors, the wrap fee may or may not exceed the aggregate cost of such services if they were to
be provided separately.
ERISA Accounts: ERISA accounts are charged in accordance with the Portfolio Management
Services fee schedule. Bookends is deemed to be a fiduciary to advisory clients that are employee benefit
plans or individual retirement accounts (IRAs) pursuant to the Employee Retirement Income
Security Act ("ERISA"), and regulations under the Internal Revenue Code of 1986 (the "Code"),
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (3/24/2026) [Brochure] |
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Item 7 Types of Clients
Bookends provides advisory services to the following types of clients:
Individuals (other than high net worth individuals)
High net worth individuals
Retirement plans including 401K plans.
Corporations |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| J P Morgan Chase & Co | 11.7 | ||
| Lilly Eli & Co | 10.4 | ||
| Citigroup Inc | 3.6 | ||
| Apple Inc | 3.6 | ||
| Wal Mart Stores Inc | 2.5 | ||
| Marathon Petroleum Corp | 1.9 | ||
| Microsoft Corp | 1.5 | ||
| Holdings by Sector ($M) |
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| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 431 | 129.7 |
| (b) Individuals (high net worth individuals) | 89 | 208.4 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 1 | 0.2 |
| (n) Other | 0 | 0.0 |
| Total | 1,336 | 338.3 |
| By Discretionary | ||
| Discretionary | 1,336 | 338.3 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,336 | 338.3 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 338.3 | |
| Total | 1,336 | 338.3 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0002009211] |
| Firm Profile (Form ADV) | |
|---|---|
| Serves | Institutional, Retail, Research |
| Comparable Firms | State | AUM |
|---|---|---|
|
William Howard & Co Financial Advisors Inc
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|
TN | 342.1 M |
|
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|
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|
Smedley Financial Services Inc
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UT | 341.8 M |
|
Diversified Financial Management Associates Inc
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|
Eiger Wealth Management LLC
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|
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|
Assetgrade LLC
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|
Bluedoor Private Wealth LLC
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|
The Nalls Sherbakoff Group LLC
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|
TRU Independence Asset Management LLC
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|
OR | 336.9 M |