William Howard & Co Financial Advisors Inc

Item 5: Fees and Compensation
Because mutual funds pay advisory fees to their investment advisor and such fees are therefore indirectly
charged to shareholders of mutual fund shares, Clients with mutual funds in their portfolios are effectively
paying both the William Howard and the mutual fund adviser for the management of their assets. Clients who
place mutual fund shares under William Howard’s management are therefore subject to both William Howard’s
direct management fee and the indirect management fee of the mutual fund’s adviser.

The investment supervisory services may be terminated by either party by giving written notice to the other at
any time. The written termination notice shall become effective as soon as notice is received by Advisor in the
case of notice given by Client. In the case of notice given by Advisor, 30 calendar days after it is delivered to
Client. If this Agreement is terminated by Client, fees will be pro-rated to date of termination plus any unbilled
expenses of Advisor.
No fees are based upon capital gains or capital appreciation of assets. Fees may be paid by Client directly, or
Client may enter into an agreement with one of the Broker-Dealers whereby they deduct the Advisor's fee from
Client's accounts and directly remit fees to Advisor.
Fees are calculated at the following annual rates and are negotiable:
                                   Market Value of
                                                                   Annual Rate
                              Assets Under Management
                                   $0.00–$249,999                      1.95%
                                 $250,000–$499,999                     1.75%
                                 $500,000–$749,999                     1.50%
                                 $750,000–$999,999                     1.25%
                                $1,000,000–$1,999,999                  1.00%
                                $2,000,000–$2,999,999                  0.80%
                                $3,000,000–$3,999,999                  0.65%
                                $4,000,000–$7,999,999                  0.50%
                                $8,000,000-$9,999,999                  0.40%
                                     $10,000,000+                      0.35%

Corporate Retirement Plans with a limited choice of investments:
                                   Market Value of
                                                                   Annual Rate
                              Assets Under Management
                                   $0.00–$249,999                      .975%
                                 $250,000–$499,999                     .875%
                                 $500,000–$749,999                     .750%
                                 $750,000–$999,999                     .625%
                                     $1,000,000 +                      .500%

Clifford Capital Partners, LLC Managed Accounts
                      Managers                                                      Annual Rate
                                                      Quarterly Rate
             Clifford Capital Partners, LLC             0.1250%                         0.50%
                 William Howard & Co.                   0.1625%                         0.65%

Fees charged by Clifford Capital Partners will be assessed and collected independently from William Howard &
Co. fees. William Howard and Co. account management fees are paid on a quarterly basis and are determined
by the account balance at the end of each calendar quarter, e.g., March 31, June 30th, etc.
Annual Retainer Fee
For clients receiving the annual retainer service, the annual fee can range from $400.00 to $10,000, based on

the complexity of the client’s individual planning circumstances. This fee can be paid on a quarterly or annual
basis depending on the negotiated agreement.
The fee for providing advice to Clients on matters not involving securities is based on the time required to
perform the service, the complexity of the Client’s circumstances and the experience level of the person
performing this work. The fee range is calculated on an hourly rate and is given to the Client prior to performing
the selected service.
The fee schedule for professional time ranges from $250 to $350.00 per hour (depending on the experience
level of the professional), staff time $150.00 per hour and administrative time $35.00 per hour. The basis for
charging fees is negotiable.
A deposit of one-half of the estimated fee is due upon acceptance of William Howard’s services (subject to a
$1,200 maximum for work not to be completed within six months) with the remaining balance payable at the
time the service is completed and presented. The second half of the payment may be waived if at the time of
presentation, the Client is not satisfied with the services received. The Client has five (5) business days after
signing the Client agreement to terminate the contract and receive a full refund of all fees already paid.
After five (5) days, a Client is entitled to receive a pro-rated refund of all unearned fees that were payable in
advance. Financial Advisory services are for the period stated in the Financial Advisory Agreement.
The fee for administration and trustee services for Irrevocable Life Insurance Trust accounts is $700.00 annually
per trust.

Item 7: Types of Clients
Individuals, pension plans, profit sharing plans, trusts, estates, charitable organizations, corporations, and
other business entities.
William Howard & Co. Financial Advisors, Inc. targets Clients with a minimum of $1,000,000 net worth and
$250,000 per year income. However, it may lower these thresholds at William Howard’s discretion.