Willis Investment Counsel Inc

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Willis Investment Counsel Inc
CRD #111042
SEC #801-18528
CIK #0000830296, 0001310929, 0001462866, 0001510395, 0001668635
AUM $4.0 B (2025-04-28)
Employees 13 (62% Investors, 0% Brokers)
Phone770-718-0706
Address710 Green Street
Gainesville, GA 30501
Source [IAPD] [EDGAR] [Website]
Total AUM ($B)
4.03.22.41.60.80.02000200820172026
CIK Period
0000830296 0001310929 0001462866 0001510395 0001668635
Sector Form 13F Holdings Value ($M)
Cisco Systems Inc 55.6
Microsoft Corp 55.2
Johnson & Johnson 55.0
Texas Instruments Inc 54.3
Paychex Inc 46.7
Lockheed Martin Corp 44.0
Ace Ltd 43.7
Accenture PLC 42.5
Pfizer Inc 41.7
Home Depot Inc 38.7
Tractor Supply Co /DE/ 34.0
Medtronic Holdings Ltd 33.4
Procter & Gamble Co 31.9
Aflac Inc 31.3
Caterpillar Inc 30.9
PepsiCo Inc 30.0
Wal Mart Stores Inc 29.8
Hershey Co 29.6
AT&T Inc 29.3
Eaton Corp Ltd 27.4
Clorox Co /DE/ 26.8
United Parcel Service Inc 26.3
Royal Dutch Shell PLC 25.5
Quest Diagnostics Inc 24.6
Exxon Mobil Corp 24.6
Automatic Data Processing Inc 24.5
Verizon Communications Inc 24.3
Sanofi 24.2
Kimberly Clark Corp 24.1
Conocophillips 22.6
Prev | Page 1 | Next
Type Form D Funds Date Sold ($M) AUM ($M)
Other WIC Managed Volatility and Income Fund QP LP [2016-03-30] 58.9 25.8
Other WIC Managed Volatility and Income Fund LP [2012-03-30] 92.7 139.4
Other WIC Small Cap Value Fund LP [2012-03-30] 52.4 32.0
Other WIC Value Fund LP [2012-03-30] 18.8 15.9
AUM Breakdown Accounts AUM ($B)
By Client Type
(a) Individuals (other than high net worth individuals) 43 0.0
(b) Individuals (high net worth individuals) 125 0.4
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 4 0.2
(g) Pension and profit sharing plans 21 1.1
(h) Charitable organizations 16 0.1
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 2 0.1
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 24 2.0
(n) Other 0 0.0
Total 511 4.0
By Discretionary
Discretionary 496 3.9
Non-Discretionary 15 0.0
Total 511 4.0
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 4.0
Total 511 4.0
Form D Directors # Filings # Firms 2011 - 2025
Peter Miller 37
Robert Willis 17
Robert Willis Jr 8
James Kilroy IV 7
Robert Pennington 7
Brett Slattery 3
Wendell Starke 2
James Kilroy 2
Pamela Burdett Willis 1
Pamela Willis 1
View All
EDGAR Form CIK 2011 - 2025
D [0000830296]
13F-HR [0001310929]
SC 13G [0001310929]
D [0001510395]
D [0001668635]
Form 13D/13G Filer Form 13D/13G Subject Filed
Willis Investment Counsel Patriot Transportation Holding Inc [2022-02-14]
Willis Investment Counsel Patriot Transportation Holding Inc [2021-02-12]
Comparable Firms State AUM ($B)
M Holdings Securities Inc
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Beacon Capital Management Inc
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Osaic Institutions Inc
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Capital Asset Advisory Services LLC
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IFG Advisory LLC
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Thurston Springer Advisors LLC
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Western Wealth Management LLC
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Meridian Wealth Management LLC
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Goelzer Investment Management Inc
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NWF Advisory Services Inc
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