Asset Planning Corporation

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Asset Planning Corporation
CRD #126242
SEC #801-63461
CIK #0002048547, 0000007773
AUM 104.4 M (2026-02-04)
Employees 5 (40% Investors, 60% Brokers)
Fees
Minimum
Phone561-689-5724
Address1615 Forum Place
W Palm Beach, FL 33401
Source [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] [Instagram]
Total AUM ($M)
4503602701809001999200820172027
Fees and Compensation — Form ADV Part 2A (2/4/2026) [Brochure]
Item 5 Fees and Compensation
Please refer to the "Advisory Business" section in this brochure for information on our advisory fees,
fee deduction arrangements, and refund policy according to each service we offer.

Additional Fees and Expenses
As part of our investment advisory services to you, we may invest, or recommend that you invest, in
mutual funds and exchange traded funds. The fees that you pay to our firm for investment advisory
services are separate and distinct from the fees and expenses charged by mutual funds or exchange
traded funds (described in each fund's prospectus) to their shareholders. These fees will generally
include a management fee and other fund expenses.

Securities Compensation
Persons providing investment advice on behalf of our firm are registered representatives
with Cambridge Investment Research, Inc. ("Cambridge"), a securities broker-dealer, and a member of
the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation. In their
capacity as registered representatives, these persons receive compensation in connection with the
purchase, sale, or holding of securities or other investment products, including asset-based sales
charges, service fees or 12b-1 fees from mutual funds. Compensation earned by these persons in their
capacities as registered representatives is separate and in addition to our advisory fees. This practice
presents a conflict of interest because persons providing investment advice to advisory clients on
behalf of our firm who are registered representatives have an incentive to recommend investment
products based on the compensation received rather than solely based on your needs. Persons
providing investment advice to advisory clients on behalf of our firm can select or recommend, and in
many instances will select or recommend, mutual fund investments in share classes that pay 12b-1
fees when clients are eligible to purchase share classes of the same funds that do not pay such fees
and are less expensive. This presents a conflict of interest. You are under no obligation, contractually
or otherwise, to purchase securities products through any person affiliated with our firm who receives
compensation described above.

All compensation received by Investment Adviser Representatives (IARs) of our firm for securities
transactions through Cambridge are separate, yet customary for effecting securities transactions,
including 12b-1 fees for the sale of investment company products. IARs do not realize any 12b-1 fees
generated in ERISA accounts, rather the fees are directly refunded to our client's account.

In addition, registered representatives with Cambridge are eligible to receive incentive awards such as
Cambridge may offer. Please refer to the "Brokerage Practices" section of this brochure for more
information regarding economic benefits some IARs receive through Cambridge.

Variable Annuity Compensation
We may recommend that you purchase variable annuities or variable life insurance. Persons providing
investment advice on behalf of our firm, who are properly licensed, earn commissions on the sale of
the variable annuities or variable life insurance. If there is no sales charge (sometimes called a load
fee) associated with the variable product, the value of the variable product's investment sub-accounts
may be included in the fee calculation for your management account. However, if there is sales charge
associated with the variable product, the value of the variable product's investment sub-accounts may
not be included in the total value of your assets under management for our advisory billing/fee
computation for two years after the products are purchased. After the two-year period, the value of the
annuity or variable life sub-accounts may be added to the value of your total assets for billing
purposes. You are under no obligation, contractually or otherwise, to purchase variable annuities
through any person affiliated with our firm.

Insurance Product Compensation
Persons providing investment advice on behalf of our firm, who are licensed as independent insurance
agents, will earn commission-based compensation for selling insurance products, including insurance
products they sell to you. Insurance commissions earned by these persons are separate and in

addition to our advisory fees. This practice presents a conflict of interest because persons providing
investment advice on behalf of our firm who are insurance agents have an incentive to recommend
insurance products to you for generating commissions rather than solely based on your needs.
However, you are under no obligation, contractual or otherwise, to purchase insurance products
through any person affiliated with our firm.

Mutual Fund Sponsor Benefits
On occasion, mutual fund companies may sponsor client appreciation events for our firm. In addition,
Investment Adviser Representatives may receive reimbursement for travel and expenses to attend
fund sponsored education conferences. Investment Adviser Representatives might be inclined to
select or recommend sponsor products over products offered by other companies not providing
sponsorship or expense reimbursements, rather than selecting or recommending products based on
your individual needs. Therefore, a conflict of interest exists between you and our firm. However, you
are under no obligation to enter into an advisory agreement with our firm.

Fee Offset for Commissions Earned
At our discretion, we may offset our advisory fees to the extent our Associated Persons earn
commissions in their separate capacities as registered representatives and/or licensed insurance
agents.
Account Minimums and Types of Clients — Form ADV Part 2A (2/4/2026) [Brochure]
Item 7 Types of Clients
We offer investment advisory services to individuals, pension and profit sharing plans, trusts, estates,
charitable organizations, corporations, and other business entities.

In general, we require a minimum of $25,000 to open and maintain a portfolio management or
managed advisory account. At our discretion, we may waive this minimum account size. For example,
we may waive the minimum if you appear to have significant potential for increasing your assets under
our management. We may also combine account values for you and your minor children, joint
accounts with your spouse, and other types of related accounts to meet the stated minimum.
Sector Form 13F Holdings Value ($M)
Amazon Com Inc 13.2
Lilly Eli & Co 12.4
Transdigm Group Inc 10.5
Allstate Corp 9.5
Apple Inc 7.9
Costco Wholesale Corp /NEW 7.4
Nvidia Corp 4.1
McDonalds Corp 4.1
Health Care REIT Inc /DE/ 4.0
Altria Group Inc 3.2
View All
Holdings by Sector ($M)
2502001501005002021202320252027
AUM Breakdown Accounts AUM ($M)
By Client Type
(a) Individuals (other than high net worth individuals) 101 33.3
(b) Individuals (high net worth individuals) 31 66.7
(c) Banking or thrift institutions 0 0.0
(d) Investment companies 0 0.0
(e) Business development companies 0 0.0
(f) Pooled investment vehicles 0 0.0
(g) Pension and profit sharing plans 2 3.6
(h) Charitable organizations 2 0.8
(i) State or municipal government entities 0 0.0
(j) Other investment advisers 0 0.0
(k) Insurance companies 0 0.0
(l) Sovereign wealth funds and foreign official institutions 0 0.0
(m) Corporations or other businesses not listed above 0 0.0
(n) Other 0 0.0
Total 242 104.4
By Discretionary
Discretionary 242 104.4
Non-Discretionary 0 0.0
Total 242 104.4
By Non-United States Persons
Non-United States Persons 0.0
United States Persons 104.4
Total 242 104.4
EDGAR Form CIK 2011 - 2026
13F-HR [0000007773]
13F-HR [0002048547]
Firm Profile (Form ADV)
Discretionary AUM$0.1B
Clients1
ServesInstitutional, Retail
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