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| Aurora Private Wealth Inc
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| CRD # | 281604 |
| SEC # | 801-110498 |
| CIK # | 0001802132 |
| AUM | 374.0 M (2026-03-27) |
| Employees | 25 (64% Investors, 68% Brokers) |
| Fees | |
| Minimum | |
| Phone | 973-394-0404 |
| Address | 999 Riverview Drive Totowa, NJ 07512 |
| Source | [IAPD] [EDGAR] [Website] [LinkedIn] [Facebook] [Instagram] |
| Total AUM ($M) |
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| Fees and Compensation — Form ADV Part 2A (7/1/2026) [Brochure] |
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Item 5. Fees and Compensation
The Firm allows its IARs to negotiate its fees with clients' subject to certain parameters. IARs may
determine to offer clients fixed and/or hourly fees, as well as fees based upon assets under management or
advisement. Additionally, certain of the Firm's IARs are also registered representatives of our affiliate,
APW Capital, Inc. ("APW Capital"), a registered broker-dealer. Certain IARs are also licensed insurance
agents, including some who are licensed with our affiliated insurance agency, Aurora Insurance Services,
Inc. ("AIS"). In these capacities, they may offer and recommend securities and insurance products on a
commission basis. Each of these relationships and their conflicts of interest are described in greater detail
below in Item 10 - Other Financial Industry Activities and Affiliations. In addition, as described below
under the heading of "Additional Fees and Expenses", accounts held at Pershing are subject to normal and
customary transaction fees, and client's advisory fees are not reduced or offset based on APW Capital's
receipt of this compensation.
For investment management fees associated with participation in the Wrap Program, please see the Wrap
Brochure.
Financial Planning and Consulting Fees
Aurora charges a fixed and/or hourly fee for providing financial planning and consulting services under a
stand-alone engagement. These fees are negotiable, but range from $500 to $15,000 on a fixed fee basis
and/or from $50 to $800 on an hourly basis, depending upon the scope and complexity of the services and
the professional rendering the financial planning and/or the consulting services. The fee can be for a defined
project, such as the delivery of a plan, or for ongoing services. If the client en!?f:1ges the Firm for additional investment
advisory services, Aurora can offset all or a portion of its fees for those services based upon the amount paid for the
financial planning and/or consulting services.
The terms and conditions of the financial planning and/or consulting engagement are set forth in the
Aurora Financial Planning and Consulting Agreement. The Firm may request a retainer upon completion
of its initial fact-finding session with the client; however, advance payment will never exceed $500 for
work that is not expected to be completed within six months. The balance is due upon completion of the
plan. The client will typically be billed for financial planning and consulting services quarterly in arrears
based on actual hours accrued.
Aurora also has a consulting service under a stand-alone engagement. Annual rate must not exceed
2.50% of plan assets. Unless otherwise agreed to, in writing, Aurora shall debit the Plan account(s) for
its fee. The annual fee shall be paid quarterly, in advance, based upon the market value of the Plan's
assets on the last day of the preceding quarter. In the alternative, we may charge a fixed fee, which
should range between $1,000 and $15,000.
Investment Management Fees
Aurora charges its client's fees for investment management services typically based on the client's assets
under management although the Firm may charge fixed or hourly fees in its sole discretion. In certain
circumstances, the Firm will provide financial planning and consulting fees along with the investment
management for a combined asset-based fee.
The Firm's fees for investment management services provided through its Individual Portfolio Management
Program, the Model Portfolio Management Program, and the Independent Manager Selection Program are
typically based on a percentage of assets under management, which generally ranges from 0.25% to 2.95%
per annum as determined by the Firm's IAR and their client. The IAR takes into consideration various
factors including, but not limited to, the complexity of the client's circumstances or needs; assets to be
placed under management; anticipated future additional assets; related accounts; portfolio style; account
composition; and reports, among other factors. The Firm may, but is not obligated to, group certain related
client accounts for the purpose of determining the annualized fee. Discounts not generally available to the
Firm's advisory clients may be offered to family members and friends of associated persons of the Firm.
The annual fee is prorated and charged quarterly or monthly in advance based upon the market value of the
assets being managed by Aurora on the last day of the previous billing period. For the initial period of an
engagement, the fee is calculated on a pro rata basis. For assets added after the commencement of a billing
period, the fee for such billing period is prorated and billed in the following quarter or month, as applicable.
For assets withdrawn before the end of a billing period, the Firm refunds or charges a prorated amount
based on the amount of time during the billing period that the assets were maintained in the account. In the
event the advisory agreement is terminated, the fee for the final billing period is prorated through the
effective date of the termination and the outstanding or unearned portion of the fee is charged or refunded
to the client, as appropriate.
For advisory fee-based annuities, the fee will be prorated and paid quarterly or monthly in advance. Fees will be
determined using the average daily balance during the prior quarter, an arrears-based calculation, and paid in the
proceeding quarter.
Notwithstanding the foregoing, the Firm may charge fixed fees for model portfolio management services,
as negotiated on a case-by-case basis. Overall factors to be considered will include the type and amount of
assets to be managed and the complexity of the client's circumstances. These fixed fees vary and are
negotiated between the IAR and their clients and are typically billed quarterly in advance.
The Firm's fees for assets managed through the Independent Manager Selection Program do not include
... |
| Account Minimums and Types of Clients — Form ADV Part 2A (7/1/2026) [Brochure] |
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Item 7. Types of Clients Aurora offers services to individuals (including high net worth individuals), trusts, estates, pension and profit- sharing plans, charitable organizations, corporations or other businesses not listed above. Minimum Account Requirements Aurora does not impose a stated minimum fee or minimum portfolio value for starting and maintaining an investment management relationship. For third-party Money Managers that impose a minimum requirement AURORA will honor the minimum requirements of the sub-adviser and collect fees based on the sub-advisers billing practices. AURORA works with numerous sub-advisers, co-advisors, on a third-party basis, each may have different billing practices than the company. In these instances the Form ADV for that manager will take precedent. Certain Independent Managers may, however, impose more restrictive account requirements and billing practices from the Firm. In these instances, Aurora may alter its corresponding account requirements and/or billing practices to accommodate those of the Independent Managers. |
| Sector | Form 13F Holdings | Value ($M) | |
|---|---|---|---|
| Microsoft Corp | 1.7 | ||
| J P Morgan Chase & Co | 1.5 | ||
| Alphabet Inc | 1.3 | ||
| Bank of America Corp /DE/ | 1.2 | ||
| Grayscale Bitcoin Trust BTC | 1.2 | ||
| McDonalds Corp | 1.2 | ||
| Palantir Technologies Inc | 1.1 | ||
| Norfolk Southern Corp | 1.1 | ||
| Merck & Co Inc | 1.1 | ||
| Broadcom Inc | 1.0 | ||
| View All | |||
| Holdings by Sector ($M) |
|---|
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 1,427 | 202.9 |
| (b) Individuals (high net worth individuals) | 81 | 171.2 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 0 | 0.0 |
| (n) Other | 0 | 0.0 |
| Total | 1,508 | 374.0 |
| By Discretionary | ||
| Discretionary | 1,508 | 374.0 |
| Non-Discretionary | 0 | 0.0 |
| Total | 1,508 | 374.0 |
| By Non-United States Persons | ||
| Non-United States Persons | 0.0 | |
| United States Persons | 374.0 | |
| Total | 1,508 | 374.0 |
| EDGAR Form | CIK | 2011 - 2026 |
|---|---|---|
| 13F-HR | [0001802132] |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.0B |
| Serves | Institutional, Retail |
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|---|---|---|
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|
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|
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|
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|
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