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| Frank Financial Services
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| CRD # | 147537 |
| SEC # | 801-121668 |
| CIK # | |
| AUM | 188.2 M (2026-02-16) |
| Employees | 2 (100% Investors, 0% Brokers) |
| Fees | |
| Minimum | |
| Phone | 760-438-3360 |
| Address | 2710 Loker Avenue West Carlsbad, CA 92010 |
| Source | [IAPD] [Website] [Twitter] [LinkedIn] [Facebook] |
| Total AUM ($M) |
|---|
| Fees and Compensation — Form ADV Part 2A (2/16/2026) [Brochure] |
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Item 5: Fees and Compensation
Frank Financial Advisors’ fee schedules are described below.
Discretionary Asset Management
Frank Financial Advisors bases its asset management fees on a percentage of assets
under management.
The annual fees for Frank Financial Advisors portfolio management services range from
1.0% to 2.0% annually of assets under management. The specific manner in which
fees are charged by Frank Financial Advisors is established in a client’s written
agreement with Frank Financial Advisors. Frank Financial Advisors will generally
calculate fees in advance on a quarterly basis based upon the value (market value or
fair market value in the absence of market value) of the client’s account – see Items 6
and 10 for additional information), at the end of the previous quarter. Fees are debited
from client accounts in accordance with the client authorization in the client’s written
agreement.
The annual fee for investment management services provided are based upon a
percentage (%) of the market value of the Assets under management in accordance
with the fee schedule in the Agreement signed by the Client. Frank Financial Advisors
considers cash to be an asset class and part of Assets under management and subject
to the same fee calculation as the Client’s non-cash investments.
Management fees shall be prorated for each capital contribution and withdrawal made
during the applicable calendar quarter (with the exception of de minimis contributions
and withdrawals).
Accounts initiated or terminated during a calendar quarter will be charged a prorated
fee. Upon termination of any account, any prepaid, unearned fees will be promptly
refunded, and any earned, unpaid fees will be due and payable.
Financial Planning and Consulting Services
Financial Planning and Consulting fees will be charged in one of two ways:
• As a fixed fee, typically ranging from $1,000 to $10,000 depending on the nature
and complexity of each client’s circumstances, or
• On an hourly basis of $250 per hour.
Financial plans are priced according to the degree of complexity associated with the
client’s situation. For certain asset management clients, financial planning and
consulting services may be offered at a discount or included in asset management fees.
All financial planning and consulting fees are due in arrears, upon presentation of the
financial plan or consulting engagement for the client.
Use of Third-Party Advisers
Clients receiving services from a TPA should understand that the advisory fees
assessed will vary dependent upon the TPA selected, the size of the account and the
S0174696.1
services provided. These fees are separate from, and in addition to, the Firm’s fees. For
information regarding the TPA’s minimum account size, requirements, management
services and associated advisory and referral fees, please refer to the TPA’s Form
ADV, client disclosure brochure, and other TPA materials.
General Information on Compensation and Other Fees
In certain circumstances, fees, account minimums and payment terms are negotiable
depending on client’s unique situation – such as the size of the aggregate related party
portfolio size, family holdings, low cost basis securities, or certain passively advised
investments and pre-existing relationships with clients. Certain clients may pay more or
less than others depending on the amount of assets, type of portfolio, or the time
involved, the degree of responsibility assumed, complexity of the engagement, special
skills needed to solve problems, the application of experience and knowledge of the
client’s situation.
Custodians may charge transaction fees on purchases, sales, custody or banking
functions. These transaction charges are usually small and incidental to the purchase
or sale of a security. The selection of the security is more important than the nominal
fee that the custodian charges to buy or sell the security. Such charges, fees and
transaction costs are exclusive of and in addition to Frank Financial Advisors’ fee, and
Frank Financial Advisors shall not receive any portion of these transaction charges,
fees, and costs.
Item 12 further describes the factors that Frank Financial Advisors considers in
selecting or recommending broker-dealers for client transactions and determining the
reasonableness of their compensation (e.g., commissions).
All fees paid to Frank Financial Advisors for investment advisory services are separate
and distinct from the fees and expenses charged by mutual funds and variable annuity
sub-accounts to their shareholders. These fees and expenses are described in each
fund’s or sub account’s prospectus. These fees will generally include a management
fee, other expenses, and a possible distribution fee. If the fund also imposes sales
charges, a client may pay an initial or deferred sales charge.
A client could invest in a mutual fund or sub-account directly, without the services of
Frank Financial Advisors. In that case, the client would not receive the services
provided by Frank Financial Advisors which are designed, among other things, to assist
the client in determining which mutual funds or sub-accounts are most appropriate to
each client’s financial condition and objectives. Accordingly, the client should review
both the fees charged by the funds/sub-accounts and the fees charged by Frank
Financial Advisors to fully understand the total amount of fees to be paid by the client
and to thereby evaluate the advisory services being provided.
Clients should note that similar advisory services may (or may not) be available from
other registered investment advisers for similar or lower fees.
Agreement Terms
Either Frank Financial Advisors or a client may terminate the client agreement at any
time by notification in writing. The client will be responsible for paying the rate for the
time spent on the investment advisory engagement prior to notification of termination. If
S0174696.1
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| Account Minimums and Types of Clients — Form ADV Part 2A (2/16/2026) [Brochure] |
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Types of Clients Frank Financial Advisors provides investment advice to the types of clients described in Item 4, Advisory Business above. Account Minimums Frank Financial Advisors requires a minimum account of $500,000 for investment advisory clients, although this may be negotiable under certain circumstances. Frank Financial Advisors may group certain related client accounts for the purposes of achieving the minimum account size. Clients receiving ongoing investment management services will be assessed a $200 minimum annual fee. Clients with assets below the minimum account size may pay a higher percentage rate on their annual fees than the fees paid by clients with greater assets under management. |
| AUM Breakdown | Accounts | AUM ($M) |
|---|---|---|
| By Client Type | ||
| (a) Individuals (other than high net worth individuals) | 80 | 20.7 |
| (b) Individuals (high net worth individuals) | 60 | 167.0 |
| (c) Banking or thrift institutions | 0 | 0.0 |
| (d) Investment companies | 0 | 0.0 |
| (e) Business development companies | 0 | 0.0 |
| (f) Pooled investment vehicles | 0 | 0.0 |
| (g) Pension and profit sharing plans | 0 | 0.0 |
| (h) Charitable organizations | 0 | 0.0 |
| (i) State or municipal government entities | 0 | 0.0 |
| (j) Other investment advisers | 0 | 0.0 |
| (k) Insurance companies | 0 | 0.0 |
| (l) Sovereign wealth funds and foreign official institutions | 0 | 0.0 |
| (m) Corporations or other businesses not listed above | 4 | 0.6 |
| (n) Other | 0 | 0.0 |
| Total | 456 | 188.2 |
| By Discretionary | ||
| Discretionary | 446 | 182.4 |
| Non-Discretionary | 10 | 5.8 |
| Total | 456 | 188.2 |
| By Non-United States Persons | ||
| Non-United States Persons | 4.5 | |
| United States Persons | 183.8 | |
| Total | 456 | 188.2 |
| Firm Profile (Form ADV) | |
|---|---|
| Discretionary AUM | $0.0B |
| Clients | 1 |
| Serves | Retail |
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|---|---|---|
|
ELM3 Financial Group LLC
✚
|
GA | 189.0 M |
|
Bledsoe Asset Management LLC
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AZ | 189.0 M |
|
Keith Hamilton Inc
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|
CA | 188.9 M |
|
Seed Wealth Management Inc
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|
188.8 M | |
|
Rembrandt Financial Group LLC
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|
TX | 188.6 M |
|
Financial Consultants Group Inc
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|
GA | 188.2 M |
|
Finsym Partners LLC
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|
188.0 M | |
|
Rothwell Investment Advisors LLC
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|
MA | 187.7 M |
|
CDKV Holdings LLC
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|
CO | 187.5 M |
|
Durante & Waters LLC
✚
|
NY | 187.4 M |